Renata Rutjes
Wierden
Summary
Award-winning international business leader and inspirator with 20+ years of experience in Healthcare, MedTech (Devices), Pharma/Life Sciences & Aesthetics. Recognized for scaling growth, implementing AI-powered commercial strategies, creating leadership frameworks (IP), and guiding organizations through complex market growth across EMEA & Asia.
I help organizations grow and change through market expansion, commercial excellence, and strategies that teams adopt and sustain. Known for building partnerships, delivering results, and earning the TOPA Award for Outstanding Sales (Manhattan, NY).
Overview
17
17
years of professional experience
1
1
Certification
Work History
Founder
Renata Rutjes International
01.2020 - Current
- OD & change projects; commercial process redesign; AI-assisted marketing/sales enablement.
- Built leadership IP & community programs (e.g., Thrive After 40).
Business Development & Sales Director EMEA
Grouve Medical B.V.
01.2012 - 01.2023
- Expanded Healthcare, MedTech (Devices), Pharma/Life-Sciences and Aesthetics solutions into diverse and complex EMEA markets, driving long-term growth.
- Guided both startups and Fortune 500 companies through market-entry and scale-up strategies.
- Based from an international hub in Dubai area, built and managed distributor networks and strategic partnerships across the region.
Highlights
- Strengthened partner ecosystems and established long-term presence in complex, high-potential markets.
- Established strong partner ecosystems and long-term presence in challenging but high-potential regions.
Sr. Manager Business Development & Partnerships (EMEAA)
BAP Medical
01.2009 - 01.2012
- Designed market-entry strategies to expand the company’s own product portfolio into Europe, Middle East, Africa, and Asia.
- Built distributor and partner networks that improved compliance and accelerated adoption.
Highlights
- Consistently delivered double-digit sales growth in competitive regions.
- Strengthened the company’s position by establishing long-term regional partnerships that created sustainable revenue.
National Sales Manager A.I.
Roche Diagnostics
- #1 region; +$4.8M YoY on $31M base; rebuilt 35-person team.
Country Manager South Europe
Oculus Innovative Sciences
- +22% and +31.5% QoQ; training & GTM build.
Project Manager
Mundipharma; MSD; Servier
Key Account & Product Manager
Bayer Healthcare Benelux
Education
MBA - Leadership and Digital Marketing
University of Illinois
Champaign, ILStrategic Leadership and Execution
ISB
Advanced Lean Healthcare
University of Florida
Master - French Language
Paris-Sorbonne University
BA - Economics
HU University of Applied Sciences Utrecht
Skills
- International Business & Market Expansion (EMEA/Asia)
- AI-Driven Commercial Transformation
- Strategic Partnerships & KOL Management
- Change & Organizational Development
- Go-to-Market & Demand Generation
- Leadership Frameworks (IP)
- Healthcare, MedTech (Devices), Pharma/Life Sciences and Aesthetics
- Multilingual Stakeholder Engagement
Accomplishments
Strategic Growth
- Expanded market presence across EMEA/Asia with tailored go-to-market strategies.
- Built distributor and KOL networks that accelerated adoption and strengthened channels.
Leadership & Change
- Led restructuring & OD projects that increased agility and execution speed.
- At Roche: #1 region; +$4.8M YoY on $31M base; rebuilt a 35-person team and culture.
Certification
- Key Programs & Certifications
- Blue Ocean Strategy | Bob Proctor (PGI) | Grant Cardone Sales University
- Trompenaars | KPMG | AI & Digital Transformation Courses
- Coursera/Udemy Leadership & Strategy Tracks
- Trainer & Specialist
- Certified Trainer for multiple international healthcare & medtech companies (Hartmann AG, Humeca b.v., Moor Instr. Ltd, Pfm Medical AG, Otago Healthcare, Nouvag AG, Medical Aesthetics GmbH, W&O Medical Esthetics GmbH, Adoderm).
- Aesthetics Cosmetology Institute – Esthetician & Medical Trainer
Languages
Dutch – (Native)
French –(Native)
English – (Full Professional)
German – (Full Professional)
Timeline
Founder
Renata Rutjes International
01.2020 - Current
Business Development & Sales Director EMEA
Grouve Medical B.V.
01.2012 - 01.2023
Sr. Manager Business Development & Partnerships (EMEAA)
BAP Medical
01.2009 - 01.2012
National Sales Manager A.I.
Roche Diagnostics
Country Manager South Europe
Oculus Innovative Sciences
Project Manager
Mundipharma; MSD; Servier
Key Account & Product Manager
Bayer Healthcare Benelux
Strategic Leadership and Execution
ISB
Advanced Lean Healthcare
University of Florida
Master - French Language
Paris-Sorbonne University
BA - Economics
HU University of Applied Sciences Utrecht
MBA - Leadership and Digital Marketing
University of Illinois
Community Service
Member of Koninklijke Industrieele Groote Club (IGC), Sponsorships: The Ocean Cleanup, Het vergeten kind
Awards
TOPA Award for Outstanding Sales (Manhattan, NY).
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