Cassandra Many

Global expansion and GTM strategy execution for a post-IPO Fintech

• Oversaw global product development and partner relationships, enabling footprint expansion into new markets
• Led 6 global media agencies + subcontractors on localized content strategy development and delivery in 52 markets
• Created new multi-team workflows in Asana, establishing organizational precedents
• Developed and delivered successful agile onboarding procedures, compacting timeline to implementation by 25%
• Monitored project progress across stakeholders, identified risks and took corrective action as needed

Minimizing costs and extracting value for startups and SMEs

• Conducted strategic needs analysis for law firm, identifying data management and automation opportunities. Solutions implemented reduced employee admin time and increased conversions 10%
• Enhanced B2C and B2B value propositions within startup sustainable design firm, increasing consumer visibility and interest
• Created comprehensive strategic playbook for regional construction company, increasing lead gen 40%

Enabling strategic growth for startups

• Mentored dozens of startup founders on growth and expansion strategies
• Integrated agile management techniques into internal digital workflows, reducing administrative overhead by 20%
• Facilitated and executed strategic expansion planning workshops for 200+ CEOs
• Analyzed customer journey to identify inefficiencies and led corrective actions in technology utilization and proposal creation, reducing lead time by 15%
• Applied design principles to create innovative onboarding solutions, combining digital asynchronous learning and individual mentorship, increasing employee satisfaction and retention rates

An award-winning experience design studio

• Process mapped and analyzed data of behind-the-scenes escape rooms to determine automation potential & individual nudge cues
• Doubled sales of online escape room by refocusing ICP
• Oversaw creative team developing interactive Instagram campaign: 8% conversion rate through direct customer engagement.

Non-profit delivering educational exchange programs for a variety of stakeholders

• Delivering educational exchange programs for US Government, US Universities, and International Entities
• Oversaw CRM transformation via analysis of employee & grantee user experience; delivered trainings and oversaw daily users increase by 50%
• Led international cross-functional team of 6 to achieve OpEx by identifying process gaps and implementing continuous improvement strategies resulting in cost savings of $500,000 annually
• Ensured grant delivery and compliance ensuring contract extensions

• Managed $2.7mil annual budget reduced variance from 5.6% to 2%
• Implemented real-time conference tracking app reducing session turnover time by 75% and achieving instantaneous reporting.