Zamashandu Mbatha

Drive NutriDay’s growth by optimizing portfolio performance and brand P&L through sharp, data‑led strategy. Transform consumer and cultural insights into focused brand platforms, innovation, and high‑impact activation.

Generate corporate value by driving brand excellence through insight, identity, and innovation of KFC's most underdeveloped occasions: Breakfast & Beverages. Innovate, ideate, plan, execute, and manage robust branding strategies, project lifecycles, and initiatives that translate into impactful communication based on a solid understanding of consumer insight, audience relevancy, and a deep knowledge of audience culture, needs, and trends relating to Core Individual & Sharing Meals, Breakfast, and Snacking.

Actively contributes to defining the brand vision, objectives, and strategies in alignment with ESAR business priorities. Tracks category performance to identify risks and growth opportunities, while managing budgets and ensuring consistent execution across channels. Leads consumer advertising, packaging, PR, and nationwide promotional campaigns, supported by pre and post‑evaluation insights; monitors competitive pricing, summarizes market research, and applies learnings to strengthen future brand plans.

Supports the creation of strong consumer connections that enhance brand equity, drive sales, and grow market share. Executes innovative brand strategies by understanding category dynamics, identifying performance opportunities, and contributing to short to long term growth plans. Acts as a brand custodian by collaborating cross‑functionally on budgets, innovation timelines, trade activities, pricing, and A&P allocation. Develops brand plans, marketing campaigns, and category reviews, while recommending pricing adjustments backed by financial insight.

Responsible for the initial implementation of the UL Professionals category in South Africa, driving growth once launched, managing the innovation portfolio and plan, managing the activation plans per channel, and implementing relevant purpose programs with key operators. Work cross-functionally and alongside the global and local teams to deliver innovation projects across the innovation funnel from conception to deployment OTIF.