Yvonne Stoer
Van Egmondkade 80BIS, Utrecht,JL
Summary
Digital strategist with expertise in user experience design and e-commerce optimization, delivering measurable growth through data-driven insights. Proven ability to lead high-performing teams and drive product innovation at Atelier Munro.
Overview
12
12
years of professional experience
Work History
Head of Digital
Atelier Munro
Utrecht
04.2024 - Current
- As Head of Digital, my goal is to shape, lead, and execute the digital strategy and online product vision for Atelier Munro.
Product Owner Digital
Atelier Munro
09.2021 - 04.2024
- As a Product Owner my goal is to make Atelier Munro grow by optimizing user experience and maximizing conversions in the Virtual Showroom.
Sales Operations Manager Retail
Atelier Munro
09.2020 - 09.2021
- Responsible for achieving yearly set sales objectives within the Atelier Munro Sales Plan.
Manager Quality and Exams
NCOI Group
03.2018 - 08.2019
- Managing a team of exam experts and the secretariat of the Examination Board in accordance with internal company standards and legal frameworks with the aim of optimal functioning teams.
Management Traineeship
NCOI Group
09.2016 - 08.2018
- A challenging two-year development program with a strong focus on personal and professional development.
Event leader
Streetwise
09.2015 - 02.2015
- Lead shifts with 6-8 colleagues and motivate employees.
Intern product development
Tommy Hilfiger Denim
09.2014 - 02.2015
- Taking a proactive role in continuously improving the product in terms of quality and fit.
Intern All round
Ydence
01.2014 - 06.2014
- Creating a good, innovative collection, supporting all major tasks in the field of back office, PR and marketing.
Education
Digital leadership -
Growth Tribe
Online08.2023
PSPO II Advanced - Professional Scrum Product Owner
Xebia
Hilversum11.2022
PSPO II Advanced - Professional Scrum Product Owner
Xebia
Hilversum11.2021
Masterclass Administrative Law -
NCOI Opleidingen
Utrecht11.2018
Masterclass Management and Psychology -
NCOI Opleidingen
Utrecht08.2018
Masterclass Strategic Management -
NCOI Opleidingen
Utrecht12.2017
Green Belt Lean Six Sigma -
NCOI Opleidingen
Utrecht06.2017
IPMA D Project Management -
Boertien Vergouwen Overduin
Utrecht12.2016
International MSc BA - Business and Change Management
TIAS Business School
Utrecht09.2016
BBA - Fashion Business Management
Textiel Management Opleiding
Doorn02.2015
Skills
- Digital strategy
- User experience design
- Product management
- E-commerce optimization
- Data analysis
- Customer relationship management
Communication Skills
- Dutch: native
- English: fluent
- German: basic
- Spanish: basic
Honors And Awards
- Women in Business Scholarship, 09/01/15, Encourages exceptional female students who have demonstrated academic ability, professional potential and personal characteristics.
- INretail Thesis Award, 02/01/15, Training effectiveness in the Dutch fashion retail industry.
References
- Sander Bressers, CEO, Munro Tailoring, Contact on request.
- Justus van Ebbenhorst Tengbergen, Director Quality and Innovation, NCOI Group, Contact on request.
Timeline
Head of Digital
Atelier Munro
04.2024 - Current
Product Owner Digital
Atelier Munro
09.2021 - 04.2024
Sales Operations Manager Retail
Atelier Munro
09.2020 - 09.2021
Manager Quality and Exams
NCOI Group
03.2018 - 08.2019
Management Traineeship
NCOI Group
09.2016 - 08.2018
Event leader
Streetwise
09.2015 - 02.2015
Intern product development
Tommy Hilfiger Denim
09.2014 - 02.2015
Intern All round
Ydence
01.2014 - 06.2014
Digital leadership -
Growth Tribe
PSPO II Advanced - Professional Scrum Product Owner
Xebia
PSPO II Advanced - Professional Scrum Product Owner
Xebia
Masterclass Administrative Law -
NCOI Opleidingen
Masterclass Management and Psychology -
NCOI Opleidingen
Masterclass Strategic Management -
NCOI Opleidingen
Green Belt Lean Six Sigma -
NCOI Opleidingen
IPMA D Project Management -
Boertien Vergouwen Overduin
International MSc BA - Business and Change Management
TIAS Business School
BBA - Fashion Business Management
Textiel Management Opleiding