Yuriy Gula

General Responsibilities

• Led a Web3 marketing agency with 10+ team members https://tariff.pro-blockchain.com/
• Managed BitBrain Academy, an educational platform with 30,000+ graduates https://academy.bitbrain.me/
• Scaled the largest crypto investment community in the CIS region with 1,200+ active participants https://hunters.pro-blockchain.com/
• Executed advertising campaigns for Web3 projects across DeFi, GameFi, AI, Layer 1, and trading sectors
• Oversaw KOLs, social media, YouTube, Telegram, and contextual advertising
• Developed cross-channel marketing strategies tailored to project needs
• Represented projects at industry events and managed their go-to-market launches

Projects & Partnerships

Worked with 200+ crypto projects, including exchanges, blockchains, GameFi, AI, DeFi, and trading platforms.

• Consulted on token launches and exchange listings
• Developed TGE and post-IDO strategies, including cross-promotional campaigns
• Collaborated with leading platforms: Bybit, Binance, BingX, MEXC, CoinEX, 1inch, Storm Trade, QORPO, and others

Public Activity

• Active participant in AMAs, panels, and crypto conferences
• Open to offline speaking engagements and community tours
• Recognized Telegram expert, speaker for leading crypto media outlets

Job Responsibilities

• Recruited and trained sales department staff
• Monitored and improved sales team performance and quality
• Created sales tools: case studies, statistics, performance metrics
• Developed sales scripts, GFDs (guides for dialogues), and training materials
• Shaped and refined the product line and commercial offers
• Handled negotiations with key clients and partners
• Designed and implemented marketing strategies for both clients and in-house brand
• Built a partner scoring and evaluation system
• Managed advertising campaigns and traffic buying, including budget allocation
• Worked with Google Ads, Telegram Ads, VK Ads, and more
• Delivered detailed reporting on ad campaigns: metric tracking, database updates, analytics, and presentations
• Organized and hosted offline events and conferences https://meetup.pro-blockchain.com/

• Developed and executed integrated digital marketing strategies in collaboration with cross-functional teams, leading to increased revenue and brand visibility.
• Created and optimized targeted email campaigns, improving open and click-through rates through data-driven testing and segmentation.
• Managed and grew social media communities, curating relevant content, engaging followers, and incorporating user-generated content to boost loyalty.
• Designed high-converting landing pages and implemented performance marketing tactics to improve conversion rates across paid channels.
• Coordinated influencer partnerships and strategic collaborations, successfully expanding reach while maintaining audience trust.
• Monitored campaign performance with analytics tools, identified UX and content improvement areas, and adjusted strategies to stay ahead of market trends.