Yuliya Bronzi
Summary
- Dynamic pharmaceutical industry professional with seventeen years of experience in Insights, Analytics, Marketing, and Commercial Excellence at local, regional (US and EU) and global level
- Proven track record in leading business intelligence and customer insights projects, coordinating global and pan-European research initiatives and successfully implementing commercial plans
- Skilled in effectively introducing new products and rebranding mature products, driving growth, and ensuring profitability
- Committed to innovation, continuously exploring novel approaches to improve efficiency, streamline processes and achieve organizational goals
Overview
17
17
years of professional experience
Work History
Director Global Market Research, Digital Health
Teva Pharmaceuticals Global
03.2022 - Current
- Served as a strategic business partner and global insights coordinator for the Digihaler franchise;Enhanced cross-functional team collaboration across regions by establishing consistent communication channels, coordinating budgets, and actively sharing valuable perspective and knowledge
- Provided top-tier, timely insights to support global business cases for the digital LCM portfolio and evaluation of Business Development opportunities; Conducted comprehensive market analysis, primary research, and competitive intelligence to inform strategic decision-making
- Successfully implemented the "Idea Lab" Market Research panel, contributing to faster insight delivery and generating $500K in savings
- Played a pivotal role in the 'Everest' project, driving the evolution of the Insights and Analytics function to become best in class
Associate Director, Commercial Insights and Analytics, Europe
Teva Pharmaceuticals Europe
12.2019 - 02.2022
- Spearheaded the Insights and Commercial Analytics function, overseeing the respiratory franchise, CNS, OncoPain and OTC
- Established a real-time insights and best practice sharing platform and implemented a monthly KPI report for AJOVY, enhancing decision-making processes
- Acted as Insights consultant to European and local cross-functional teams by providing customer insights and competitive intelligence to facilitate better decision-making
- Planed and managed MR Budget, Assessed business needs and conducted primary and secondary market research
- Worked alongside the forecasting group to provide input into product forecast
Associate Director Marketing Cancer Pain & Hematology
Teva Pharmaceuticals Europe
10.2016 - 02.2019
- Led the relaunch of Trisenox and successfully executed a rebranding campaign for Effentora
- Developed strategic and tactical EU brand and business plans for the Cancer Pain portfolio
- Monitored the execution and results of marketing and commercial strategies on a country level against plans and budgets
- Ran and led product business reviews with selected affiliates within the European region
- Explored business development opportunities, both in-house and external, to strengthen the cancer pain portfolio
- Planned and steered the promotional/marketing budget
- Led digital innovation projects for the entire OncoCare portfolio, including MyDay community, a closed LinkedIn group for healthcare professionals, Patient Avatar, and BeCOn OWN.
European Brand Manager Respiratory
Teva Pharmaceuticals Europe
09.2014 - 09.2016
- Coordinated the Pan-European launch of DuoResp and Braltus
- Managed overall launch preparation for Braltus, including pricing and reimbursement strategy, defining launch sequence, and the development of a go-to-market (GTM) plan along with communication materials
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points
- Led the Respiratory Digital and PR presence; Organized European congresses and internal Key Opinion Leader meetings
- Developed the Laugh4Lungs – Teva's first ever crowdsourcing social media campaign
European Customer and Market Insight Manager
Teva Pharmaceuticals Europe
05.2013 - 08.2014
- Ensured optimal decision support for the Respiratory franchise by assessing business needs and providing expertise and support in all aspects of customer and market insight
- Led Pan-European market research studies, including selecting and managing external providers, negotiating prices, and overseeing the signature procedure
- Acted as an internal consultant for the local affiliates by staying informed and sharing all relevant knowledge, market research studies, and best practices
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth
- Led the Customer and Market Insights (CMI) team for 6 months, serving as the ad interim Head of Customer and Market Insights; Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company
Market Intelligence Manager
AstraZeneca BV
08.2009 - 04.2013
- Boosted market intelligence efficiency by streamlining data collection and analysis processes; Ensured the collection, analysis, and communication of all industry and market data with the relevant departments
- Owned the budget and was responsible for all business-related data purchases in the organization (IMS/Cegedim/IQVIA, Farminform, AxonConnect, etc.)
- Utilized advanced analytics tools to provide data, supporting Sales and Marketing Teams in Brand Plan building, Segmentation and Targeting, Forecasting, and Budgeting
Information Manager
AstraZeneca BV
02.2007 - 07.2009
- Reviewed and analyzed market data, providing financial expertise and analytical support to management and brand teams
- Conducted data management and ensured data integrity and security through rigorous quality control measures and adherence to best practices
- Generated Key Performance Indicator (KPI) and Sales Force Effectiveness (SFE) reporting
Education
Master of Business Administration (MBA) -
ESB Business School-Reutlingen University
Reutlingen, Germany05.2006
Bachelor in International Business -
Tashkent State Economic University
Tashkent, Uzbekistan01.2002
Skills
- Strong analytical, organizational, problem-solving, strategic thinking, and project management skills; successful track record setting priorities and ensuring execution
- Highly collaborative with an ability to work with and influence cross-functional teams as well as drive for decision and outcomes when necessary
additional information
- Languages: Russian (native); English (fluent);German (fluent);Dutch (intermediate); Italian (basic)
- Computer skills: Expert-level proficiency in Microsoft Word, Excel, PowerPoint; BO, Spotfire, SAP, OSA
- Extensive knowledge of various pharmaceutical secondary data resources, including IQVIA, DRG, Datamonitor, Clarivate, Evaluate Pharma, etc.
Timeline
Director Global Market Research, Digital Health
Teva Pharmaceuticals Global
03.2022 - Current
Associate Director, Commercial Insights and Analytics, Europe
Teva Pharmaceuticals Europe
12.2019 - 02.2022
Associate Director Marketing Cancer Pain & Hematology
Teva Pharmaceuticals Europe
10.2016 - 02.2019
European Brand Manager Respiratory
Teva Pharmaceuticals Europe
09.2014 - 09.2016
European Customer and Market Insight Manager
Teva Pharmaceuticals Europe
05.2013 - 08.2014
Market Intelligence Manager
AstraZeneca BV
08.2009 - 04.2013
Information Manager
AstraZeneca BV
02.2007 - 07.2009
Master of Business Administration (MBA) -
ESB Business School-Reutlingen University
Bachelor in International Business -
Tashkent State Economic University
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