Dynamic pharmaceutical industry professional with seventeen years of experience in Insights, Analytics, Marketing, and Commercial Excellence at local, regional (US and EU) and global level
Proven track record in leading business intelligence and customer insights projects, coordinating global and pan-European research initiatives and successfully implementing commercial plans
Skilled in effectively introducing new products and rebranding mature products, driving growth, and ensuring profitability
Committed to innovation, continuously exploring novel approaches to improve efficiency, streamline processes and achieve organizational goals
Overview
17
17
years of professional experience
Work History
Director Global Market Research, Digital Health
Teva Pharmaceuticals Global
03.2022 - Current
Served as a strategic business partner and global insights coordinator for the Digihaler franchise;Enhanced cross-functional team collaboration across regions by establishing consistent communication channels, coordinating budgets, and actively sharing valuable perspective and knowledge
Provided top-tier, timely insights to support global business cases for the digital LCM portfolio and evaluation of Business Development opportunities; Conducted comprehensive market analysis, primary research, and competitive intelligence to inform strategic decision-making
Successfully implemented the "Idea Lab" Market Research panel, contributing to faster insight delivery and generating $500K in savings
Played a pivotal role in the 'Everest' project, driving the evolution of the Insights and Analytics function to become best in class
Associate Director, Commercial Insights and Analytics, Europe
Teva Pharmaceuticals Europe
12.2019 - 02.2022
Spearheaded the Insights and Commercial Analytics function, overseeing the respiratory franchise, CNS, OncoPain and OTC
Established a real-time insights and best practice sharing platform and implemented a monthly KPI report for AJOVY, enhancing decision-making processes
Acted as Insights consultant to European and local cross-functional teams by providing customer insights and competitive intelligence to facilitate better decision-making
Planed and managed MR Budget, Assessed business needs and conducted primary and secondary market research
Worked alongside the forecasting group to provide input into product forecast
Associate Director Marketing Cancer Pain & Hematology
Teva Pharmaceuticals Europe
10.2016 - 02.2019
Led the relaunch of Trisenox and successfully executed a rebranding campaign for Effentora
Developed strategic and tactical EU brand and business plans for the Cancer Pain portfolio
Monitored the execution and results of marketing and commercial strategies on a country level against plans and budgets
Ran and led product business reviews with selected affiliates within the European region
Explored business development opportunities, both in-house and external, to strengthen the cancer pain portfolio
Planned and steered the promotional/marketing budget
Led digital innovation projects for the entire OncoCare portfolio, including MyDay community, a closed LinkedIn group for healthcare professionals, Patient Avatar, and BeCOn OWN.
European Brand Manager Respiratory
Teva Pharmaceuticals Europe
09.2014 - 09.2016
Coordinated the Pan-European launch of DuoResp and Braltus
Managed overall launch preparation for Braltus, including pricing and reimbursement strategy, defining launch sequence, and the development of a go-to-market (GTM) plan along with communication materials
Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points
Led the Respiratory Digital and PR presence; Organized European congresses and internal Key Opinion Leader meetings
Developed the Laugh4Lungs – Teva's first ever crowdsourcing social media campaign
European Customer and Market Insight Manager
Teva Pharmaceuticals Europe
05.2013 - 08.2014
Ensured optimal decision support for the Respiratory franchise by assessing business needs and providing expertise and support in all aspects of customer and market insight
Led Pan-European market research studies, including selecting and managing external providers, negotiating prices, and overseeing the signature procedure
Acted as an internal consultant for the local affiliates by staying informed and sharing all relevant knowledge, market research studies, and best practices
Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth
Led the Customer and Market Insights (CMI) team for 6 months, serving as the ad interim Head of Customer and Market Insights; Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company
Market Intelligence Manager
AstraZeneca BV
08.2009 - 04.2013
Boosted market intelligence efficiency by streamlining data collection and analysis processes; Ensured the collection, analysis, and communication of all industry and market data with the relevant departments
Owned the budget and was responsible for all business-related data purchases in the organization (IMS/Cegedim/IQVIA, Farminform, AxonConnect, etc.)
Utilized advanced analytics tools to provide data, supporting Sales and Marketing Teams in Brand Plan building, Segmentation and Targeting, Forecasting, and Budgeting
Information Manager
AstraZeneca BV
02.2007 - 07.2009
Reviewed and analyzed market data, providing financial expertise and analytical support to management and brand teams
Conducted data management and ensured data integrity and security through rigorous quality control measures and adherence to best practices
Generated Key Performance Indicator (KPI) and Sales Force Effectiveness (SFE) reporting
Education
Master of Business Administration (MBA) -
ESB Business School-Reutlingen University
Reutlingen, Germany
05.2006
Bachelor in International Business -
Tashkent State Economic University
Tashkent, Uzbekistan
01.2002
Skills
Strong analytical, organizational, problem-solving, strategic thinking, and project management skills; successful track record setting priorities and ensuring execution
Highly collaborative with an ability to work with and influence cross-functional teams as well as drive for decision and outcomes when necessary
additional information
Languages: Russian (native); English (fluent);German (fluent);Dutch (intermediate); Italian (basic)
Computer skills: Expert-level proficiency in Microsoft Word, Excel, PowerPoint; BO, Spotfire, SAP, OSA
Extensive knowledge of various pharmaceutical secondary data resources, including IQVIA, DRG, Datamonitor, Clarivate, Evaluate Pharma, etc.
Timeline
Director Global Market Research, Digital Health
Teva Pharmaceuticals Global
03.2022 - Current
Associate Director, Commercial Insights and Analytics, Europe
Teva Pharmaceuticals Europe
12.2019 - 02.2022
Associate Director Marketing Cancer Pain & Hematology
Sr. Director, Global & US Health Economics & Market Access, Joint Reconstruction, Robotics, Digital, and Emerging Channels at DePuy SynthesSr. Director, Global & US Health Economics & Market Access, Joint Reconstruction, Robotics, Digital, and Emerging Channels at DePuy Synthes
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.