Yaya Kruithof
Fijnaart
Summary
Detail-oriented individual. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
14
14
years of professional experience
Work History
Creative Director
Top Shot Studio
02.2016 - 10.2023
- Collaborated with clients to translate their vision into impactful visual narratives, enhancing client satisfaction.
- Implemented design processes that improved workflow efficiency and reduced project turnaround times by streamlining communication.
- Evaluated design proposals and provided constructive feedback, ensuring alignment with client objectives and brand standards.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Formulated and monitored budgets to manage expenses and control costs.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Created creative briefs and timeline to manage creative process from concept to completion.
Publicist
Whitehorn Production Sdn Bhd
01.2013 - 01.2015
- Developed strategic media plans to enhance brand visibility and engagement.
- Cultivated relationships with key media outlets to secure coverage for client events.
- Crafted compelling press releases and media kits to communicate project launches effectively.
- Wrote press materials and delivered presentations to media representatives.
- Collaborated with media representatives to optimize coverage of special events.
- Increased awareness of client products or services through creative storytelling techniques that resonated with target demographics.
- Developed compelling press materials, including press releases, biographies, fact sheets, and talking points.
- Organized press conferences, product launches, and media events to maximize exposure for clients.
- Increased media coverage by developing and implementing strategic publicity campaigns.
Junior Publicist
Sandeep Juneja Agency
03.2010 - 01.2012
- Developed and executed tailored press releases to enhance client visibility.
- Coordinated media outreach efforts, building relationships with key journalists and influencers.
- Monitored media coverage and analyzed public sentiment regarding clients' brands.
- Tracked media placements and prepared detailed reports highlighting campaign successes.
- Contributed to team brainstorming sessions, generating innovative ideas for client campaigns.
- Assisted senior publicists in developing strategic plans for high-profile clients'' promotional activities.
- Enhanced event attendance by managing RSVPs and coordinating seamless guest experiences.
- Built strong relationships with various media outlets, leading to consistent client placements.
- Organized successful press events, resulting in significant local and national exposure for clients.
- Maintained up-to-date media lists, fostering ongoing connections with key industry contacts.
- Coordinated interviews and photo shoots between clients and journalists, ensuring smooth execution of publicity efforts.
Education
Matriculation Certification (equivalent To HAVO) - Architectural And Environmental Design
International Islamic University Malaysia
Selangor, MalaysiaHigh School Diploma -
High School Convent Bukit Nanas
Kuala Lumpur, MalaysiaSkills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Deadline oriented
- Social media strategy
- Video editing
- Content strategy
Timeline
Creative Director
Top Shot Studio
02.2016 - 10.2023
Publicist
Whitehorn Production Sdn Bhd
01.2013 - 01.2015
Junior Publicist
Sandeep Juneja Agency
03.2010 - 01.2012
Matriculation Certification (equivalent To HAVO) - Architectural And Environmental Design
International Islamic University Malaysia
High School Diploma -
High School Convent Bukit Nanas