Yana Bokareva
Hoorn
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
12
12
years of professional experience
Work History
Sports Marketing Assets Manager
ASICS Europe
10.2020 - Current
- Developing and integrating the sport assets to the global marketing activation plan aligned with the strategy
- Managing relationships with sports entities, athletes, and partners to build and enhance the company's sports portfolio
- Total roster of 350+ athletes
- Negotiating contracts and sponsorship agreements to maximize brand exposure and return on investment
- Conceptualizing and overseeing the implementation of marketing campaigns that effectively promote products/services through sports partnerships
- Collaborating with internal teams to integrate sports marketing initiatives into broader promotional activities.
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Senior Sports Marketing and PR Specialist
ASICS Russia
02.2018 - 09.2020
- Oversaw and enhanced the ASICS sports assets portfolio, encompassing the Volleyball Federation, Wrestling Federation, Moscow Marathon, Moscow Halfmarathon, regional races, individual athletes, and frontrunners
- Developed strategic action plans for marketing projects to optimize brand exposure and increase product visibility
- Integrated ASICS Sport Marketing assets into comprehensive marketing plans for effective activations
- Negotiated contracts and conditions with players, federations, and teams to secure beneficial agreements
- Coordinated all public relations activities, manage communication with bloggers, and supervise order placement and delivery
- Implemented financial planning strategies to ensure Sport Marketing & PR remains within budget constraints.
Team and Marketing Lead (Marketing & PR)
Esforce Holding (Cybersport)
06.2017 - 11.2017
- Oversaw all business units, including Cybersport Federation, Virtuspro, RuHub, and Epicenter
- Contributed client and market insights to shape product strategy, fostering a collaborative approach to sales and service
- Established and maintained vital media relationships across traditional and new platforms.
Account Director (PR, GR, Marketing)
SPN Communications
02.2016 - 06.2017
- Steered domestic and international media relations and outreach functions with effective leadership
- Strategized, developed, and implemented PR plans for diverse clients, such as KFC, P&G, Local Olympic Committee, Shell
- Managed team performance, ensuring consistency across all aspects of the performance management process.
Head of Sports Marketing
Russian Rugby League Federation
06.2015 - 02.2016
- Drove rider insights to define business opportunities, influenced product development, and set marketing direction
- Built a strategy for consistent brand and message connection with customers
- Led a multi-disciplinary team, managed budgets, and nurtured talent.
Sponsorship Manager
Formula 1 Russian Grand Prix
07.2014 - 10.2014
- Handled day-to-day progress of partnerships, including communications, negotiations, proposals, and problem-solving
- Organized timely execution of contractual relationships with sponsors and negotiated contracts
- Created marketing strategy and plans according to commercial targets and budget.
Project Manager
Sochi2014 iLUKA
08.2013 - 05.2014
- Developed projects for McDonald's Olympic and Paralympic program
- Planned and organized entertainment events within the hospitality program
- Provided guidance, assistance, and training to team members and customer staff.
Marketing Manager
IMG World
09.2011 - 10.2013
- Conceptualized and executed exclusive hospitality programs tailored for VIP clients of FC 'Spartak,' enhancing brand engagement and loyalty
- Collaborated on the strategic development of business plans and sales strategies for FC 'Spartak,' contributing to sustained growth and profitability
- Implemented effective marketing initiatives that not only attracted new customers but also nurtured and retained existing VIP clientele, ensuring long-term satisfaction and brand advocacy.
Education
Marketing
University of West Florida
Skills
- Marketing Management
- Campaigns
- Marketing Strategy
- Financial Management
- Performance Management
Affiliations
- Tennis, running, football, travel
Timeline
Sports Marketing Assets Manager
ASICS Europe
10.2020 - Current
Senior Sports Marketing and PR Specialist
ASICS Russia
02.2018 - 09.2020
Team and Marketing Lead (Marketing & PR)
Esforce Holding (Cybersport)
06.2017 - 11.2017
Account Director (PR, GR, Marketing)
SPN Communications
02.2016 - 06.2017
Head of Sports Marketing
Russian Rugby League Federation
06.2015 - 02.2016
Sponsorship Manager
Formula 1 Russian Grand Prix
07.2014 - 10.2014
Project Manager
Sochi2014 iLUKA
08.2013 - 05.2014
Marketing Manager
IMG World
09.2011 - 10.2013
Marketing
University of West Florida
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