Yagmur Vatangul Colak

Boosted brand awareness through the creation of engaging blog posts, webinars, social media content and email campaigns

Analyzed content performance using analytics tools, adjusting strategy as needed to maximize engagement and conversions

Optimized web content for SEO to improve search engine rankings and drive organic traffic
Supported the editorial production process – from proofreading copy to writing headlines to preparing visual assets
Managed editorial calendar, ensuring timely publication of high-quality content across multiple platforms

• Developed content for variety of topics, ranging from travel inspiration to product descriptions, for Booking.com's website
• Ensured consistency in tone, style, and messaging across all content channels to maintain Booking.com's brand identity
• Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products

• Improved brand consistency by reviewing and editing content on Booking.com website
• Produced content in line with detailed briefs, adhering to the Booking.com brand tone of voice and style guide
• Worked closely with design team to produce visually appealing graphics that complemented written content, enhancing reader experience
• Identified gaps in existing content and developed new ideas to address customer needs, increasing satisfaction rates among users

• Produced content including press releases, articles, and social media updates to increase brand visibility and reputation
• Cultivated and maintain relationships with journalists, bloggers, and media outlets and manage media inquiries effectively
• Supported planning successful events such as marketing conferences and industry networking events to drive brand awareness and foster relationships with stakeholders

• Enhanced brand visibility by executing strategic media campaigns and using social media platforms
• Developed compelling press materials including press releases and media advisories to generate coverage for client initiatives
• Monitor media coverage and social media metrics to evaluate the effectiveness of PR campaigns and provide data-driven insights for improvement
• Organized successful events such as product launches and press conferences to create buzz around client brands.