HubSpot
I bring a founder’s mindset to every project, thriving in fast-paced environments and driving growth across Growth, Marketing, Product, Sales, and Partnerships. My hands-on expertise in CRM and digital marketing, along with a strong foundation in design and data analytics, ensures flawless execution. My strategic leadership is defined by clear communication and the application of Good Strategy principles, delivering focused diagnoses, guiding policies, and impactful actions.
Help mission-driven companies to grow by advising their leadership and growth teams.
Advised everything between startups to ASX 200 listed companies on their marketing strategy and execution. Tactics include Paid Search (reduced ISPs CPA with 60%), Paid Social (improved ROAS of clothing retailer with 300%), SEO, landing page testing, CRO (improved CR of energy retailer with 250%), lead capturing and nurturing, etc. Preferred platform: HubSpot (Platinum Partner)
Bundles offers subscriptions on IoT connected appliances and products (laundry, coffee). Responsible for growth from start to $2 million ARR. Managed multi disciplinary growth team of 10, including dev, UX, UI, content, SEO, Paid Search and Paid Social.
Developed business case, partnered with municipality Amsterdam and acquired first 100 participating local businesses trough cold emailing and pitching.
Managed quality of tender projects as one of three partners.
Contributed to tenders for Department of Waterways and Infrastructure
Marketing Strategy
SEO
Technical SEO
Paid Search
Paid Social
CRO
Marketing automation
Lean startup methodology
UI Design
UX Design
Channel management
Reporting
HubSpot
Google / Facebook Ads
SEMrush / Ahrefs
Google Optimise / VWO / Growthbook
Hotjar / Grazy Egg
SQL / R
Campaign Monitor / Klaviyo
Created an employment agency to match employees in entertainment and hospitality who lost their job during Covid lockdowns with farmers with a demand for seasonal work.
As part of the NGO "Stichting Vrienden Ashram" I recruited volunteers to teach English in the school.
Football Running Padel Hiking Road Cycling Mountain biking Scuba Diving Surfing Wine Coffee Micro Breweries Music Festivals