Summary
Overview
Work History
Education
Skills
Software
Secondary Activities
Interests
Timeline
Generic

Wouter Buijze

Product & Growth
Amsterdam

Summary

I bring a founder’s mindset to every project, thriving in fast-paced environments and driving growth across Growth, Marketing, Product, Sales, and Partnerships. My hands-on expertise in CRM and digital marketing, along with a strong foundation in design and data analytics, ensures flawless execution. My strategic leadership is defined by clear communication and the application of Good Strategy principles, delivering focused diagnoses, guiding policies, and impactful actions.

Overview

11
11
years of professional experience

Work History

Growth & Product

HotDoc
03.2022 - Current

Growth Advisor

Moyee Coffee, Techgrounds, E-stralian
01.2019 - 06.2024

Help mission-driven companies to grow by advising their leadership and growth teams.

Senior Growth Marketing Consultant

Honest Fox
11.2019 - 02.2022

Advised everything between startups to ASX 200 listed companies on their marketing strategy and execution. Tactics include Paid Search (reduced ISPs CPA with 60%), Paid Social (improved ROAS of clothing retailer with 300%), SEO, landing page testing, CRO (improved CR of energy retailer with 250%), lead capturing and nurturing, etc. Preferred platform: HubSpot (Platinum Partner)

Co-Founder

De Seizoensarbeiders
04.2020 - 10.2021

CoFounder & Head of Growth

Bundles BV
10.2015 - 09.2019

Bundles offers subscriptions on IoT connected appliances and products (laundry, coffee). Responsible for growth from start to $2 million ARR. Managed multi disciplinary growth team of 10, including dev, UX, UI, content, SEO, Paid Search and Paid Social.

CoFounder & Community Manager

Amsterdam Made Community Platform
07.2015 - 01.2016

Developed business case, partnered with municipality Amsterdam and acquired first 100 participating local businesses trough cold emailing and pitching.

Partner & Tender Consultant

Locus Consultancy
07.2014 - 06.2015

Managed quality of tender projects as one of three partners.


Junior Tender Consultant

DPI Consultancy
08.2013 - 07.2014

Contributed to tenders for Department of Waterways and Infrastructure

Education

Advanced Growth, Product Marketing, Product Man.

Reforge
2023

Participant - Sustainable Food Chains

Slow Food Youth Network Academy
Dec 2018 - 06.2019

Master of Science - Sustainable Development, Energy And Materials

Utrecht University
Utrecht
Sep 2013 - 08.2015

Honours Program - Business Research

Vrije Universiteit Amsterdam
Amsterdam
Jan 2013 - 08.2013

Master of Science - Business Administration

University of Amsterdam
Amsterdam
Sep 2012 - 08.2013

Bachelor of Science - Business Studies

University of Amsterdam
Amsterdam
Sep 2009 - 08.2012

Skills

    Marketing Strategy

    SEO

    Technical SEO

    Paid Search

    Paid Social

    CRO

    Marketing automation

    Lean startup methodology

    UI Design

    UX Design

    Channel management

    Reporting

Software

HubSpot

Google / Facebook Ads

SEMrush / Ahrefs

Google Optimise / VWO / Growthbook

Hotjar / Grazy Egg

SQL / R

Campaign Monitor / Klaviyo

Secondary Activities

Created an employment agency to match employees in entertainment and hospitality who lost their job during Covid lockdowns with farmers with a demand for seasonal work.


As part of the NGO "Stichting Vrienden Ashram" I recruited volunteers to teach English in the school.

Interests

Football Running Padel Hiking Road Cycling Mountain biking Scuba Diving Surfing Wine Coffee Micro Breweries Music Festivals

Timeline

Growth & Product

HotDoc
03.2022 - Current

Co-Founder

De Seizoensarbeiders
04.2020 - 10.2021

Senior Growth Marketing Consultant

Honest Fox
11.2019 - 02.2022

Growth Advisor

Moyee Coffee, Techgrounds, E-stralian
01.2019 - 06.2024

CoFounder & Head of Growth

Bundles BV
10.2015 - 09.2019

CoFounder & Community Manager

Amsterdam Made Community Platform
07.2015 - 01.2016

Partner & Tender Consultant

Locus Consultancy
07.2014 - 06.2015

Junior Tender Consultant

DPI Consultancy
08.2013 - 07.2014

Advanced Growth, Product Marketing, Product Man.

Reforge

Participant - Sustainable Food Chains

Slow Food Youth Network Academy
Dec 2018 - 06.2019

Master of Science - Sustainable Development, Energy And Materials

Utrecht University
Sep 2013 - 08.2015

Honours Program - Business Research

Vrije Universiteit Amsterdam
Jan 2013 - 08.2013

Master of Science - Business Administration

University of Amsterdam
Sep 2012 - 08.2013

Bachelor of Science - Business Studies

University of Amsterdam
Sep 2009 - 08.2012
Wouter BuijzeProduct & Growth