William Simanjuntak

• Successfully Expanded Distribution Network in MEA & Turkey: Spearheaded market research and conducted strategic sourcing efforts that led to the addition of Booking.com key distribution partners in Middle East and Africa. Resulted in a 60% YoY increase and over 25 million EUR transaction value in the distribution of Booking.com product and services to regional audiences in 2023. Notable partnerships: Noon, Visa, Mastercard, Etisalat
• Negotiated High-Impact Partnerships with Global/Regional Prominent Brands: Leveraged exceptional negotiation skills to secure strategic partnerships with renowned brands in MEA & Turkey and beyond. These collaborations resulted in a 25% growth in new user acquisition and 20% reactivated users, significantly elevated Booking.com's market presence in the region. Notable partnerships: Turkish Airlines
• Optimized Partner Marketing Initiatives for Market Penetration: Collaborated with partners to influence marketing plans and executed data-driven optimizations, resulting in a 25% increase in brand awareness and a higher conversion rate of non-loyal to loyal members in CEMEA.Notable partnerships: Saudi Airlines, Al Rajhi Bank, Majid Al Futtaim
• Enhanced Partner Relationships for Platinum Level (Highest): Cultivated strong, lasting relationships with key partners and their organizations, positioning Booking.com as a preferred and trusted partner in MEA's competitive market. Regular business review and joint optimizations led to over 50% increase in revenue from these strategic partnerships.
• Introduced Innovative Distribution Strategies: Developed and implemented cutting-edge distribution strategies, including exclusive promotions and content offerings, tailored to the MEA market. These initiatives contributed to a 15% boost in user retention and engagement among regional audiences.

Notable major partnerships in EMEA:

Telco:

STC (KSA) - largest telco in KSA

Etisalat (UAE) - largest telco in UAE

Turk Telekom (Turkey) - largest telco in Turkey

Ooredoo Group (QA, KW, OM)

Vodafone Egypt - largest telco in Egypt

Financial Services:

VISA EMEA (>130 countries/6000 banks/ across Europe and CEMEA)

Mastercard MEA (> 30 countries across Middle East and Africa)

American Express Saudi Arabia

Diners Club Global

N26 Europe (> 10 countries accross Europe)

Al Rajhi Bank (Largest bank in Saudi Arabia)

Qatar National Bank (Largest bank in Middle East)

Revolut UK

ING Europe (DE,BE,RO,NL)

Ecommerce:

Talabat ME (UAE, KSA, QA, BH, JO, KW, EG, OM)

Noon.com (UAE, KSA,Egypt) - largest home-grown e-commerce in Middle East

Majid Al Futtaim - leading retail & lifestyle in UAE

Careem - 20 countries accross MENA

Travel/Transport:

Emirates (UAE)

Turkish Airlines (Turkey)

Qatar Airways (Qatar)

Saudi Airlines (KSA)

• Business Development - Signed new strategic partners to increase presence and grow market share - Set partnerships strategy plans (market mapping, product distribution, commercial level) and Lead partnership negotiations for global/regional partners based in EMEA.
• Account Management - Grew key accounts by boosting gross reservations by Increased sales revenue by +90% with over 12 million euro / year in 2020 – 2021. with data-driven optimization and marketing campaigns.
• Product Ambassador - Successfully led and launched new partnerships product variable cashback & variable instant rewards in EMEA with new strategic partners such as VISA EMEA, Mastercard EMEA, Revolut (EU, UK, US), N26 (EU, UK & US), LIDL Spain, Monabanq France, Corporate Benefits Italy, Mashreq UAE, etc.
• Analytics Ambassador - support and encourage regional teams to use Tableau, Google Analytics, App Annie and related analytics tools to help them being data-driven on their daily task.
• New Hire Trainer - onboarding and deliver training for new partnerships account manager in EMEA

Achievements:

• Business Development - Signed new strategic partners to increase presence and grow market share in APAC. Key notable partnerships: AIS Telco Thailand, Visa Indochina, OCBC Regional.
• Increased sales revenue by +300% YoY with over 15 million euro/year in 2019
• Lead app-to-app rollout with Shopback in 7 countries (Australia, Singapore, Malaysia, Thailand, Philipines, Indonesia, Vietnam)
• Successfully grew key accounts by 70% – 100% , including: Citibank (Hong Kong, Taiwan, Singapore, Indonesia), Shopback (APAC &
  Australia), Travelport UK, Grab (South East Asia) and Thailand's
  largest bank Krungsri as well as leading telco AIS.
• Analytics Ambassador - support and encourage regional teams to use Tableau, Google Analytics, App Annie and related analytics tools to help them being data-driven on their daily task.
• New Hire Trainer - onboarding and deliver training for new partnerships account manager in APAC

• Signed new partnerships with major banks in Indonesia
• Developed company's first partnerships in Indonesia (major banks, e-commerce, transportation and travel)
• Identified and implemented highly profitable partnerships that grew bookings as well as offered added value for customers
• Oversaw the entire process from market research, initial contact, contract negotiation, deal-closing and onboarding support
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

• Managed Carrefour social media account: Facebook with 1 million+ users and Twitter account with 10,000+ follower.
• Developed Carrefour's online strategy, including marketing initiatives
• Managed PPC campaign through Google Display Ads and social media campaigns
• Monitor and analyze traffic as well as key trends

• Developed brand and key messaging for e-commerce in order to attract customers
• Managed supply chains to ensure continuity and maintain margins
• Create marketing strategy using social media to increase brand awareness and conversion