(Alternative) Music
William Konings
Markstraat 35, Utrecht
Summary
Customer-focused Category Development professional with strong focus on team development and customer engagement. Able to equip teams with either the knowledge or confidence to succeed in their roles. Commercially and financially proficient.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work History
Manager Category Development
Riedel B.V.
2022.12 - Current
- Ignite passion for the 'why' in Category Development and lead Riedel back to success in the field, prepared for the future;
- Reshift to narrative-based advice towards our customers, i.e. getting our recommendations across with facts but also through engaging storytelling;
- Setting a new industry standard in customer-supplier collaboration in NPD-development. From joint brainstorm sessions in spring to the thematic introduction of our vision and resulting NPD's end-of-year;
- Developing and coaching four direct reports, varying in experience;
- (Temporarily) responsible for Jumbo and Business/Consumer Market Intelligence.
Sales Manger Superunie
Riedel B.V.
2020.06 - 2022.11
- Achieved volume and contribution margin targets in '20 and '21 for personal portfolio consisting of 6 Superunie members at a time;
- 16 annual deals closed among 9 customers served across 2,5 years: Plus, Coop, Deen, Poiesz, Boon, Spar, Vomar, Hoogvliet & Dekamarkt;
- Awarded collaboration prize by Boon Food Group;
- Coached & developed one direct report to independently operating Account Manager Retail.
Category Development Manager
Riedel B.V.
7 2018 - 2020.05
- Rebuilt Category Development capability after Friesland-Campina carve-out;
- Re-established ongoing category-management relationship with all retailers;
- Contributed to massive step-change in retailer appreciation, moving up from 7 to 70 net favorable points within a year, resulting in the no. 5 AGS position in category development in beverages;
- Contributed to winning Industributie-award 2020 (no. 3 overall in Trade Marketing);
- Developed two FTE without significant catman experience into independently operating Category Development Managers;
- Personal customer portfolio: Ahold-Delhaize and Plus Supermarkten.
Trade Marketing Team Lead CP France (STA)
Colgate-Palmolive Company France
2017.03 - 2018.01
- Coached and developed the French trade marketing team, consisting of four direct reports, introduce them to new ways of working and lead them to success (Short Term Assignment);
- Step-changed approach towards trade story development, through leveraging existing and new consumer- and shopper insights, customer specific shopper interviews, and ensuring an engaging delivery through joint ideation sessions with retail-partners;
- Resulted in trade survey (AGS) improvement, moving from no 14 in category development in 2016 to no 7 in 2017.
Sr. Retail Category Development Manager Netherlands
Colgate-Palmolive Company NL
2014.06 - 2017.02
- Re-introduced and enhanced Trade Marketing capability at Colgate-Palmolive NL through working with the commercial team on execution of key range reviews, shelf resets, promotional planning, and instore shopper solutions;
- Achieved step-change in trade credibility and category influence, visible through significant trade survey (AGS) improvement, moving from no 8 in category development in 2015 to no.1 in 2017;
- Awarded for implementing methodology and toolset to optimize CP assortment to drive customer category- and CP net sales;
- Achieved substantial CP presence in manual toothbrush category moving from 2.5% to +10% share;
- Coached and developed one direct report without catman experience to independently operating RCD manager.
Trade/Category Manager Meals
H.J. Heinz Company
2011.02 - 2014.05
- Step-changed approach towards promotional guideline creation process through leading implementation of 3rd party predictive modelling;
- Implemented new way-of-working in approach to year-end negotiations replacing traditional selling presentations to improve customer engagement;
- Coordinated category range reviews and shelf resets; Lead trade story development for new product launches; Subject matter expert in commercial team on shopper research (focus: Nielsen, IRI and GfK).
Account Executive FMCG
GfK Panel Services
2009.06 - 2011.01
- Consulted key FMCG manufacturers on brand and trade marketing challenges through leveraging GfK analytics with >500k € budget responsibility;
- Key customers: Vrumona, Henkel & Bavaria.
Market Analyst FMCG
GfK Panel Services
2007.08 - 2009.05
- Supported GfK consultants in advising FMCG manufacturers on brand and trade marketing challenges;
- Key customers: P&G, Heineken & Vrumona.
Education
Master of Science in Business Administration (Marketing Management) -
RSM Erasmus University
2005.01 - 2007.04
Bachelor of Science in Business Administration - undefined
RSM Erasmus University
2000.01 - 2005.04
Skills
Developing people
Interests
Cinema
Interactive entertainment
Formula 1
Personal Information
Date of Birth: 05/22/82
Availability
October 1st
Timeline
Manager Category Development
Riedel B.V.
2022.12 - Current
Sales Manger Superunie
Riedel B.V.
2020.06 - 2022.11
Trade Marketing Team Lead CP France (STA)
Colgate-Palmolive Company France
2017.03 - 2018.01
Sr. Retail Category Development Manager Netherlands
Colgate-Palmolive Company NL
2014.06 - 2017.02
Trade/Category Manager Meals
H.J. Heinz Company
2011.02 - 2014.05
Account Executive FMCG
GfK Panel Services
2009.06 - 2011.01
Market Analyst FMCG
GfK Panel Services
2007.08 - 2009.05
Master of Science in Business Administration (Marketing Management) -
RSM Erasmus University
2005.01 - 2007.04
Bachelor of Science in Business Administration - undefined
RSM Erasmus University
2000.01 - 2005.04
Category Development Manager
Riedel B.V.
7 2018 - 2020.05
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