Will Ngo
Product Portfolio Manager
Amsterdam
Summary
I am currently a Product Portfolio Manager at Rocket Orange, a young brand in product development and ecommerce, where I manage the e-commerce platform (Amazon, Walmart, Bol.com). My core competencies include product management, marketing and e-commerce development.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Product Portfolio Manager
Rocket Orange
7 2023 - Current
- Develop & execute a strategic plan for the product portfolio in Amazon
- This includes selecting the sale strategy for products, considering factors like market trends, advertising performance, competition, and profitability
- Conduct market research and competitor analysis to identify gaps and opportunities in the product assortment
- Utilize data analytics and sales metrics to make informed decisions about product selection and pricing strategies
- Manage the entire lifecycle of products, from sourcing or creation to listing and sales
- Make decisions regarding the introduction, maintenance, or discontinuation of products based on performance analysis and market trends
- Coordinate with supply chain to ensure adequate stock levels for each product, minimizing stockouts or overstock situations
- Collaborate with product development teams to optimize product listings
- This includes optimizing keywords, product descriptions, images, and other content to improve search visibility and conversion rates
- Analyze sales data, key performance indicators (KPIs), and market trends regularly
- Initiate project, recruiting and building team for Product portfolio management and Marketing.
E-commerce Product Manager
Azerion
01.2023 - 12.2023
- E-commerce platform/brands product manager (Marketing, Development, Feature, and Operation)
- Overseeing the development, enhancement, and maintenance of the e-commerce platform
- Connect between stakeholders, users, and the development team, ensuring that the product meets business goals, user needs, and technical requirements
- Develop and execute marketing projects and strategies to drive brand awareness and partnered products (Playstation, Bethesda, Frozen District, etc...)
- Monitor E-commerce performance, including setting up strategy, goals, KPIs, sub-KPIs, and agency performance
- Collaborate with cross-functional teams to plan and execute projects
- Manage stakeholders, including distributors, game publishers, marketing agencies, & partners
- Manage stakeholder expectations and provide regular reports on performance and achievements
- Recruit media partners, agencies, affiliate networks, and influencers to support marketing and business development efforts.
Commercial Executive
Azerion
07.2022 - 12.2022
- Develop and implement sales strategies to achieve sales targets
- Build and maintain strong relationships with partners to ensure customer satisfaction and loyalty
- Conduct market research to identify new business opportunities
- Collaborate with cross-functional teams to develop new features or services that meet customer needs (marketing, dropshipping, etc ...)
- Analyze sales data to identify trends and adjust sales strategies accordingly
- Prepare and deliver presentations to clients and stakeholders
- Monitor and report on competitors' activities to stay informed of market trends and adjust strategies as needed.
Business Analyst & Sale Executive
Azerion
06.2020 - 07.2022
- Work closely with stakeholders to understand business needs, gather requirements, and translate them into functional specifications for the e-commerce platform
- Analyze data related to user behavior, sales trends, and performance metrics using tools like Google Analytics or similar platforms
- Create detailed documentation including user stories, use cases, and functional specifications to guide development teams in implementing solutions
- Conduct testing and validation to ensure the functionality aligns with expectations
- Act as a liaison between business stakeholders and the development team, communicating requirements, changes, and project progress effectively.
E-commerce Marketing Manager
Azerion
05.2018 - 06.2020
- Develop comprehensive marketing plans aligned with the e-commerce platform's objectives, including customer acquisition, retention, and revenue targets
- Ensure strategies incorporate SEO, content marketing, social media, email, PPC, and other relevant channels
- Oversee the creation and execution of marketing campaigns across various channels to attract and retain customers
- Monitor campaign performance, optimize strategies based on data insights, and report on key metrics
- Collaborate with UX/UI teams to optimize the user experience, navigation, and conversion funnels on the e-commerce platform
- Develop a content strategy that resonates with the target audience
- Use analytics tools to track performance metrics, analyze customer behaviour, and derive actionable insights.
Education
Outreaching Honour Program -
Tilburg University
01.2016 - 04.2018
Bachelor's degree, International Business Administration - undefined
Tilburg University
01.2015 - 04.2018
Skills
Program Management
PRINCE2
Product Strategy
Agile Methodologies
Team Management
Affiliate Management
Business Analysis
Shopify Plus
E-Commerce
Community Networking
Teamwork and Collaboration
Certification
Agile Product Management - Google, YYLCMSGR9RL5
Timeline
E-commerce Product Manager
Azerion
01.2023 - 12.2023
Commercial Executive
Azerion
07.2022 - 12.2022
Business Analyst & Sale Executive
Azerion
06.2020 - 07.2022
E-commerce Marketing Manager
Azerion
05.2018 - 06.2020
Outreaching Honour Program -
Tilburg University
01.2016 - 04.2018
Bachelor's degree, International Business Administration - undefined
Tilburg University
01.2015 - 04.2018
Product Portfolio Manager
Rocket Orange
7 2023 - Current