Volkan Selim Canturk
Utrecht
Summary
With five years of professional experience, I aim to construct and refine robust systems through collaborative teamwork within a dynamic environment, leveraging technology and embracing ongoing challenges. Dedicated problem solver with analytical acumen, self-motivation, and an appetite for learning. This coupled with a resolute sense of accountability and adept leadership capabilities, particularly in implementing OKR methodologies. I am drawn purpose-driven brands, aspiring to contribute to a better world. I have recently finalized my Master's studies at Tilburg University with an academic distinction award. I have found particular enjoyment and proficiency in courses centered around Customer Analytics, Pricing and Revenue Management, and Digital Marketing Analytics. My expertise spans diverse industries, including FMCG, E-Commerce, Technology, and Hospitality. I contributed to global companies such as Unilever, The Coca-Cola Company, and Accor Group.
Overview
5
5
years of professional experience
Work History
CUSTOMER SUCCESS MANAGER
Hopi / (Martech Scale-up) Affliate of Boyner Holding
04.2023 - 08.2023
- Orchestrated and managed campaigns for Key Accounts, delivering double-digit growth in TRX, Bucket Size, and Campaign Frequency.
- Coordinated developing Power BI reports with regular data analyses and monitoring.
- Organized biweekly & monthly performance reviews and presented campaign results to senior management and business partners.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Established strong relationships with key customers, resulting in increased customer loyalty.
BUSINESS DEVELOPMENT MANAGER
Hipicon (E-commerce Start-up)
08.2022 - 03.2023
- Generated new business with marketing initiatives and strategic plans.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Achieved sales goals and service targets by cultivating and securing new customer relationships while leading sales team of 4 professionals.
- Implemented OKR methodology in business and product goals, improved the 'Partner Sales Panel' product from quarterly NPS results as being Product Owner for a better seller journey.
- Managed product backlogs with the PM and developers with agile methodology.
B2B EXECUTIVE & ASSISTANT E-COMMERCE MANAGER
Unilever
07.2021 - 03.2022
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Spearheaded digital transformation initiatives for Unilever, overseeing global projects and orchestrating Sales and Marketing Teams for the 'siparisdirekt.com' online order platform.
- Managed the activation of the new marketplace platform, worked as product owner at the same time by collaborating with the Global Magento development team.
- Directed global meetings with Product Management to drive developments for 'siparisdirekt', collecting crucial insights for iterative agile development and achieving key milestones such as reaching over 5000 customers in 3 months and integrating over 15 key distributors/sellers.
ASSISTANT BRAND & MARKETING MANAGER
Unilever
07.2019 - 07.2021
- Utilized customer insights to develop need based strategies, crafting integrated 360 marketing concepts and online/offline customer journeys to enhance the end-to-end consumer experience while managing marketing agencies such as Creative, PR, and Socials.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI. (resulted with +€150K savings)
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Collaborating with key opinion leaders and associations in the food service industry while managing trade marketing initiatives to support sales and innovation launches, resulting in NPS leadership in the food and beverage category for 2 consecutive years.
- Optimized email and social media(Meta/Google) campaigns to increase open and click-through rates.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed creative presentations, trend reports, creative kitted assets, and integrated data sheets.
FINANCE INTERN
The Coca Cola Company
06.2018 - 12.2018
- Supported and coordinated the consolidation of ten years of P&L accounts into an integrated database, and presented key analyses to the Strategic Finance Director.
Education
Master of Science - Marketing Analytics
Tilburg University
Tilburg, Netherlands07-2024
Bachelor of Science - Industrial Engineering
Özyeğin University
Istanbul, Turkey07-2019
Associate of Applied Science - Hotel Management
Ozyegin University
Istanbul, Turkey06-2019
Skills
- Agile/Project Management
- Data Analysis
- Business & Account Development
- Budget Management
- Brand Management
- Customer Analytics
- Pricing and Revenue Management
- R
- Python
- SQL
- Data Visualization
- MS Excel
Publications
An extension to the classical mean-variance portfolio optimization model, The Engineering Economist, 64(3), 310-321, 2019, 10.1080/0013791x.2019.1636440
Accomplishments
Informs O.R Competition (Finalist- S&P 500 Thesis Case 2018 Maryland - USA Honorable Mention Award)
Hobbies
Independent Music Artist & Producer
Passionate about Culinary Arts and Cooking
Languages
Turkish
Native language
English
Proficient
C2
Dutch
Beginner
A1
Spanish
Elementary
A2
Timeline
CUSTOMER SUCCESS MANAGER
Hopi / (Martech Scale-up) Affliate of Boyner Holding
04.2023 - 08.2023
BUSINESS DEVELOPMENT MANAGER
Hipicon (E-commerce Start-up)
08.2022 - 03.2023
B2B EXECUTIVE & ASSISTANT E-COMMERCE MANAGER
Unilever
07.2021 - 03.2022
ASSISTANT BRAND & MARKETING MANAGER
Unilever
07.2019 - 07.2021
FINANCE INTERN
The Coca Cola Company
06.2018 - 12.2018
Master of Science - Marketing Analytics
Tilburg University
Bachelor of Science - Industrial Engineering
Özyeğin University
Associate of Applied Science - Hotel Management
Ozyegin University
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