Valentina Lissandron
Padova,Italy
Summary
Senior Retail Director with 16+ years of experience in Retail, high-volume environments, leading multi-store teams and driving strong commercial performance.
Proven ability to maximize sales through KPI management, product rotation, and impactful visual merchandising execution.
Experienced in optimizing store operations, stock flow, and team productivity to meet tight deadlines and rapidly changing business needs.
Hands-on leader, confident in high-pressure environments, with a strong focus on results, accountability, and team engagement.
Agile, dynamic, and highly adaptable, with a continuous drive to improve performance and respond quickly to market trends.
Overview
19
19
years of professional experience
Work History
Senior Retail Director
PVH (Tommy Hilfigher and Calvin Klein)
, Milan - Italy
11.2025 - Current
- Lead the Italy's retail business;
- Ensuring alignment with company strategy, acting as the key point of responsibility for store performance, commercial execution, people development and P&L contribution across the network;
- Define and execute retail strategy in alignment with HQ, ensuring consistent brand positioning and business growth;
- Maintain strong collaboration with HQ, working daily with all key departments to ensure the execution of business priorities.
- Communicate retail objectives across all organisational levels, ensuring alignment and consistent execution;
- Identify, evaluate and leverage opportunities for commercial growth and network expansion across the store portfolio;
- Oversee full retail P&L performance, ensuring revenue growth, cost control and profitability targets are achieved;
- Review individual and team performance, providing structured feedback and driving continuous improvement;
- Ensure effective store visits with a clear focus on operational excellence, customer experience, and target achievement.
- Conduct regular analysis of market trends, consumer behaviour and competitor activity to inform strategic decisions;
- Supervise pricing, promotions and merchandising strategies, ensuring alignment with brand positioning and margin objectives;
- Support Area Managers in delivering action plans through coaching, performance tracking, and milestone management.
- Deliver regular training sessions focused on customer experience, leadership capability and product knowledge;
- Lead talent development, succession planning and organisational capability building within the retail network.
Retail Area Manager
PVH (Tommy Hilfiger and Calvin Klein)
Milano, Italy
05.2016 - 11.2025
- Managed 20 FP and OTL stores across Northern Italy, driving sales performance and network profitability;
- Oversaw store budgets, ensuring cost efficiency while driving maximum turnover, supported by detailed P&L analysis;
- Recruit, hire, and develop top talent, guiding employees to achieve peak performance;
- Lead, train, and coach teams to consistently meet and exceed KPI's targets;
- Led retail training projects, creating product and collection handbooks, rolling out the 360° customer experience program, delivering P&L training, and turning data into practical actions for store teams;
- Create engaging and interactive training materials, including presentations, e-learning modules, and manuals;
- Monitor competitor activity to anticipate marketplace trends;
- Ensure compliance with Company VM and LP guidelines;
- Conduct stock analysis and manage replenishment requests;
- Organize and oversee new store openings;
- Develop and maintain CRM initiatives;
- Manage inventory control, including returns strategy and cleaning processes;
Retail Area Manager
DESIGUAL
Milano, Italy
02.2013 - 05.2016
- Over 25 FP and OTL Stores: North of Italy;
- Opening a wide numbers of Stores;
- Set sales targets;
- P&L analysis;
- Recruited and talent acquisition specialist;
- Create positive working environments by offering support and guidance to staff;
- Training & coaching. People development;
- New openings training managers. P&D managers: "how to be a good manager"-Customer Experience guidelines - positive leadership for managers;
- Elevate client experience in Store;
- Solicit and relay feedbacks for improvement;
- Controlling Company VM guidelines application;
- Controlling Company LP guidelines application;
- Stock specialist (sell in-sell out);
- MKT activities & CRM development;
- Competitors analysis;
- Inventory Control (return strategy).
SALES DISTRICT MANAGER
CALZEDONIA S.p.A.
Verona, Italy
02.2010 - 02.2013
- Over 20 Intimissimi stores in Lombardia.
- Analysis e Reports;
- Collaborated with team members to achieve target results;
- Customer focus;
- Leadership with store's owners;
- Marketing events;
- Controlling VM guidelines application;
- Trai d'union with the headquarter;
- Stock analysis (sell in-sell out).
Coordinator "EDUCatt LIBRARIO"
UNIVERSITÀ CATTOLICA DEL SACRO CUORE, MILANO
Milano, Italy
01.2007 - 02.2010
- Successfully managed and coordinated team of 10 employees;
- Coordinated daily operations and training for planning and development staff;
- Spoke to customers in multiple languages to resolve problems and answer questions;
- Mediator with management team;
- Prepared range of written communications, documents and reports.
- Develop cultural opportunities.
Education
Laurea magistrale - Management Internazionale, inglese-spagnolo
Università Cattolica del Sacro Cuore di Milano
2010
Master - Filológia Hispánica
Universidad de Salamanca
Salamanca2007
Laurea triennale - Discipline della Mediazione linguistica e culturale, inglese-spagnolo
Università degli Studi di Padova
2005
Diploma - perito turistico
I.T.S.T. Luigi Einaudi di Padova
2002
Skills
- Sales strategy and business development;
- Financial analysis and P&L management;
- Product knowledge, buying and merchandising;
- Visual merchandising strategies;
- Stock management and replenishment;
- Strong leadership, team building and talent development;
- Training project design and implementation;
- Effective in engaging teams, peers and customers;
- Multitasking managing multiple priorities;
- Proactive in identifying challenges and implementing practical solutions
Personal Informations
- Place of birth: Padova;
- Date of birth: 03/30/1982;
- Nationality: Italian;
- Driving Licence: B.
Hobbies and Interests
- Modern art – creative inspiration
- Yoga & Pilates – wellness & balance
- Travel – cultural discovery
- Reading – knowledge & storytelling
- Vinyl music – classic vibes
- Volunteering – community impact
Languages
Italian
First Language
English
Advanced
C1
Spanish
Advanced
C1
French
Intermediate
B1
PERSONAL DATA
Autorizzo il trattamento dei miei dati personali ai sensi ai sensi del Decreto Legislativo 196/2003, coordinato con il Decreto Legislativo 101/2018, e dell’art. 13 del GDPR (Regolamento UE 2016/679) ai fini della ricerca e selezione del personale.
Timeline
Senior Retail Director
PVH (Tommy Hilfigher and Calvin Klein)
11.2025 - Current
Retail Area Manager
PVH (Tommy Hilfiger and Calvin Klein)
05.2016 - 11.2025
Retail Area Manager
DESIGUAL
02.2013 - 05.2016
SALES DISTRICT MANAGER
CALZEDONIA S.p.A.
02.2010 - 02.2013
Coordinator "EDUCatt LIBRARIO"
UNIVERSITÀ CATTOLICA DEL SACRO CUORE, MILANO
01.2007 - 02.2010
Laurea magistrale - Management Internazionale, inglese-spagnolo
Università Cattolica del Sacro Cuore di Milano
Master - Filológia Hispánica
Universidad de Salamanca
Laurea triennale - Discipline della Mediazione linguistica e culturale, inglese-spagnolo
Università degli Studi di Padova
Diploma - perito turistico
I.T.S.T. Luigi Einaudi di Padova