Vic Rozendaal
Amsterdam,Netherlands
Summary
Commercial manager with over 7 years of experience in scaling Fintech solutions across the EEA market. Expert in unlocking complex markets by building strategic GTM ecosystems with SaaS platforms, marketplaces, and enterprise retailers. Proven track record in translating early-stage products into commercial success and guiding organisations through strategic acquisitions. Combine strong sales instincts with a data-driven approach to build long-term partnerships in high-growth environments.
Overview
5
5
years of professional experience
Work History
Commercial Manager
Rootline
Amsterdam
09.2023 - Current
- Own the full commercial lifecycle from first contact to go-live, including discovery, proposal development, negotiations, and implementation support.
- Scaled the platform from zero to a significant run rate.
- Co-built the commercial team alongside the founders, defining roles, processes, and KPIs.
- Acted as a strategic advisor to C-level stakeholders during implementation to ensure long-term partner success.
- Collaborated with product and engineering to translate market feedback into scalable product improvements.
- Orchestrated cross-functional initiatives with Marketing to define and evolve a cohesive brand identity that resonates across diverse EEA markets.
Business Development Manager
Notyd (formerly Biller)
Amsterdam
12.2021 - 07.2023
- Spearheaded pre-revenue efforts by validating product-market fit through securing crucial Letters of Intent.
- Played a key role in the successful acquisition by Banking Circle by demonstrating market demand.
- Collaborated directly with founders on pricing strategy, market positioning, and ICP definition.
- Guided enterprise prospects through complex commercial and technical evaluations.
Business Development Representative
Riverty (AfterPay)
Amsterdam
09.2020 - 09.2021
- Generated and qualified high-value leads, converting opportunities into a robust pipeline.
- Managed deal progression from initial contact through to closing and partner onboarding.
- Prepared and attended strategic client meetings.
Education
Bachelor of Business Administration - International Business and Management Studies
Stenden University
Leeuwarden, FR2018
Minor in Sales & Marketing -
Universitas Pelita Harapan
Skills
- GTM and Ecosystem Partnership Strategy
- Enterprise Sales/Consultative Sales
- Challenger methodology
- SaaS partnerships/Fintech Partnerships
- Stakeholder Management
- Relationship management
- Commercial risk analysis
- Brand development
- Marketing and sales strategies
Custom Section
GTM & Ecosystem Partnership Strategy, ICP Definition, Enterprise & Consultative Sales (Challenger methodology), SaaS & Fintech Partnerships (EEA focus), Stakeholder Management (C-level, Founders, VC/PE), Contract Negotiations
Websites, Portfolios and Profiles
linkedin.com/in/vicrozendaal
Languages
Dutch
First Language
English
Advanced
C1
Spanish
Beginner
A1
Hobbies and interests
- Tactical analysis of European football; long-suffering Ajax supporter...
- Competitive padel player and a hiker
- Amateur pâtissier
- Consumer of non-fiction; currently diving into the history of human kind
Timeline
Commercial Manager
Rootline
09.2023 - Current
Business Development Manager
Notyd (formerly Biller)
12.2021 - 07.2023
Business Development Representative
Riverty (AfterPay)
09.2020 - 09.2021
Bachelor of Business Administration - International Business and Management Studies
Stenden University
Minor in Sales & Marketing -
Universitas Pelita Harapan