Veronika Kiryanova

Responsibilities:

• Leading Brand Protection SEO strategy across multiple GEOs;
• Managing team of 4 (2 SEO specialists, 2 content managers);
• Conducting hiring, onboarding, and internal training;
• Developing SEO roadmaps for Tier 1–3 markets;
• Coordinating cross-brand visibility strategies;
• Controlling SERP presence for branded queries;
• Overseeing technical SEO improvements and indexation control;
• Setting KPIs and tracking performance metrics;

Key Contributions:

• Built structured Brand Protection framework across multiple markets;
• Improved branded SERP control;
• Improved branded SERP control and reduced negative/competitor visibility;
• Improved team productivity through clear task distribution and performance trackin.
  
  
  

• Launched 300+ branded and cross-brand WordPress websites (from domain setup to indexation control);
• Developed and executed structured link-building plans (guest posts, profiles and another) for competitive branded SERPs;
• Conducted comprehensive technical SEO audits (crawlability, indexation, internal linking) and supervised implementation;
• Collected and clustered semantic cores (keyword research, intent mapping, competitor gap analysis);
• Created detailed technical tasks for content managers and developers (on-page optimization, structure, schema, internal linking);
• Monitored SERP volatility and competitor brand positioning;
• Set up automated Google Search Console data exports to Google Sheets for performance tracking and reporting;
• Performed backlink audits and maintained link profile health;
• Optimized on-page elements (meta, headings, internal linking, anchor distribution);
• Set up tracking via GSC and Se Ranking, monitored KPIs and visibility growth.

• Developed technical optimisation and content strategy, improving site performance.
• Managed SEO for local and regional projects, enhancing visibility and engagement.
• Organic traffic growth strategies.
• Link-building.