Vera Demus

• Architected comprehensive market intelligence framework to guide strategic decision-making and identify key industry trends, competitive dynamics, and growth opportunities.
• Developed and executed data-driven strategic plans to accelerate business growth and capture market share.
• Led team of analysts to produce high-impact market reports, delivering actionable insights that informed leadership decisions.
• Collaborated with cross-functional teams to integrate market intelligence into product innovation, marketing strategies, and sales optimization, aligning efforts with long-term business objectives.
• Boosted market intelligence efficiency by streamlining data collection and analysis processes.
• Enhanced customer understanding with thorough market segmentation and targeting strategies.

• Led development and implementation of brand/product category strategy to achieve financial objectives and market share targets, providing markets with tactical assets and best practice guidance
• Oversaw global roll-out of new innovations
• Successfully delivered new product launch toolkits to markets
• Managed communication development, packaging development, and market research briefs
• Collaborated proactively with cross-functional teams and key markets to ensure project alignment
• Monitored and reviewed business performance of Early Life Nutrition solutions, proposing corrective actions as needed
• Conducted pre & post evaluation of communication actions and new product developments, applying learnings to business plans
• Facilitated knowledge sharing of best practices among markets
• Developed and implemented training programs for team members.

• Managed the implementation of marketing strategies to drive customer acquisition
• Formulated and executed comprehensive marketing communication plans for successful product launches
• Safeguarded and enhanced the company's brand reputation
• Collaborated with cross-functional teams, including R&D.

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• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
• Led cross-functional teams to successful project completions, improving team cohesion and productivity with effective leadership strategies.

• Created a framework and approach to analyze new business opportunities
• Developed and implemented strategic development plans
• Implemented valuation analyses and integration case modeling to provide detailed guidance on potential acquisitions or investments
• Researched and analyzed information on regional markets, industries, and target clients to identify business development opportunities
• Developed and updated external and internal marketing materials, communications, and presentations.