Valeria Naimzada

Key Responsibilities:

• Led the launch and growth of Dyson Beauty across 20+ emerging EMEA markets.
• Developed and implemented category vision and annual marketing plans.
• Created 360° marketing toolkits for TV, OOH, and digital channels, ensuring local relevance.
• Managed product launches, launch events, and local PR/influencers.
• Oversaw the regional product portfolio, making ranging and product decisions.
• Owned the marketing budget, ensuring optimal allocation.
• Led cross-functional teams and agency partnerships, and managed two direct reports.

Key Achievements:

• Established and positioned Dyson Beauty as a top-of-mind Hair brand in the region.
• Drove double-digit growth for Dyson Beauty in '24.
• Brought Dyson into reputable beauty retailers (e.g. Sephora, Douglas)

Key responsibilities:

• Led the launch of ''Boss the Collection'' - Boss ultra premium fragrance line - during the fashion house rebranding in 2022, across several EMEA markets.
• Created locally relevant content for 360 degrees launch in the region.
• Connected with ultra premium retailers, ensuring a selective launch & best in class executions (online/offline).

Key achievements:

• Cooperated with the Qatar '22 World Cup for the creation of a bespoke commercial featuring local talents.

Key responsibilities:

• Developed & executed the go-to-market strategy for MJ Fragrances in Nordics & Eastern Eu.
• Launched the new blockbuster ''Perfect'' by Marc Jacobs, with successful 360 activations.
• Owned marketing budget and full financial oversight, incl. pricing/promo/ranging strategies.
• Sell in/sell out monitoring and reporting.

Key achievements:

• ''Perfect'' by MJ became a TOP 10 fragrance worldwide within one year.

Key responsibilities:

• Analyzed consumer insights to identify white spaces and business opportunities.
• Contributed to the ideation and planning of innovative products, driving the product pipeline for the next 3 years.
• Created global toolkits for new products launches.

Key Achievements:

• Contributed to the Wella Color campaign featuring Sophie Turner's red hair color during Game of Thrones.