Tian Xu
Amstelveen,NH
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
8
8
years of professional experience
Work History
Staff Product Manager
Tencent Group
01.2021 - Current
- Product Strategy and Roadmap: Led the planning and strategic development of a comprehensive, all-in-one paid media advertising platform, ensuring it meets the needs of multi-channel, multi-format advertising campaigns.
- Core Feature Development: Spearheaded the design and implementation of an in-house ad attribution system, significantly improving tracking accuracy across various channels and devices.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Leveraged advanced algorithms to optimize user acquisition efficiency, enhancing platform ROI and providing precise user segmentation and conversion path analysis.
- Algorithm Optimization: Applied machine learning and data-driven models to continuously improve advertising performance, including automated bidding strategies, budget allocation, and prediction of campaign effectiveness.
- Cross-Functional Collaboration & Delivery: Worked closely with engineering, data, and operations teams to ensure timely delivery and ongoing optimization of platform features.
Maintained platform stability, scalability, and enhanced user experience through iterative improvements. - Data Analysis & Reporting: Utilized internal and external data sources for detailed analysis of ad performance, offering actionable insights and strategic recommendations.
- Established a comprehensive attribution reporting system to help optimize campaign performance and maximize ROI.
Project Manager
Schindler Group
07.2017 - 12.2020
- Identify target customers and business opportunities within the region to successfully achieve regional sales targets.
- Manage regional procurement processes, collaborating closely with OEMs and suppliers; responsible for sourcing, contract negotiation, vendor management, and controlling costs and budgets.
- Lead and oversee the maintenance team to ensure safe, high-quality, and timely delivery of products within allocated budgets.
- Serve as the primary interface for customers and other stakeholders, ensuring clear communication and alignment.
- Conduct business analysis to evaluate product competitiveness, and define final quotations and solutions considering customer requirements, market conditions, competitor strategies, and operational factors.
- Participate in the sales and installation hand-over process, jointly verifying order terms with the sales team to ensure customer requirements are met.
- Oversee project administration activities, including daily human resource management, project scheduling, tracking installation hours, managing fitter timesheets, and conducting budget and risk analysis.
- Provide internal financial support, oversee Accounts Receivable (AR) collections, and coordinate the HO roadshow activities.
- Analyze product callbacks and lead product rectification initiatives to improve product quality and reliability.
Education
Master of Science - Product And System Design
Norwegian University of Science And Technology
Norway07-2017
Bachelor of Science - Marine Industry
Jiangsu University of Science And Technology
Jiangsu06-2013
Skills
- Marketing performance evaluation build-up
- Paid media strategy
- User experience optimization
- Data analytics
- Teamwork and collaboration
- Project management
- Cross functional leadership
- Competitor tracking
Timeline
Staff Product Manager
Tencent Group
01.2021 - Current
Project Manager
Schindler Group
07.2017 - 12.2020
Master of Science - Product And System Design
Norwegian University of Science And Technology
Bachelor of Science - Marine Industry
Jiangsu University of Science And Technology
Similar Profiles
Shimin HuShimin Hu
Backend Developer Intern at Tencent, Interactive Entertainment GroupBackend Developer Intern at Tencent, Interactive Entertainment Group
June LiJune Li
Training Program at TencentTraining Program at Tencent
Yu ZengYu Zeng
IT Support Engineer at Tencent AmericaIT Support Engineer at Tencent America
Ankita NemlekarAnkita Nemlekar
Functional Integration Tester at Tata Consultancy Services (Client: ABN AMRO Bank)Functional Integration Tester at Tata Consultancy Services (Client: ABN AMRO Bank)
Horst RomanoHorst Romano
Warehouse Manager at DP WorldWarehouse Manager at DP World