Tatiana Reyes
Santiago
Summary
Result driven commercial professional hands-on experience in e-commerce, pricing, planning and digital growth. Founded and sold a direct-to-consumer brand, achieving rapid sales growth through organic social media, SEO, and performance marketing. Currently leading the commercial strategy of a compliance consultancy, securing high-value B2B clients across industrial sectors. Recognized for the ability to create strategies from scratch, manage cross-functional teams, and deliver results in fast-changing environments.
Overview
14
14
years of professional experience
4
4
Certification
1
1
Diploma
Work History
Commercial Director and Founder
Data Protected Consulting
05.2025 - Current
- Launched and led the commercial strategy of a compliance consultancy, securing projected revenues of USD $50,000+ in the first two months.
- Designed and executed B2B business development plans targeting high-impact sectors such as mining contractors and industrial service providers.
- Directed prospecting and sales meetings with senior decision-makers, driving successful deal closures and establishing long-term client relationships.
- Built and managed the company’s website, optimizing user experience and digital visibility.
- Developed and executed the firm’s LinkedIn strategy and editorial calendar, positioning the brand as a thought leader and generating a steady flow of qualified leads.
- Implemented SEO strategies to increase online visibility, improve search rankings, and drive qualified traffic to the company website.
- Coordinated cross-functional collaboration between legal, compliance, and client service teams to deliver tailored regulatory solutions.
Business Owner
Boomia
03.2023 - 08.2025
- Successfully exited the business through a private acquisition, validating the brand’s growth, operations, and market positioning.
- Launched and scaled sales sustained +170% MoM growth in the first six months.
- Managed five sales channels (Shopify website, two major national marketplaces, a collaborative retail store, and social media commerce) while maintaining 100% operational performance across marketplaces.
- Built the brand’s social media presence organically from scratch, creating visual identity, content strategy, and community engagement that drove consistent traffic and sales.
- Planned, designed, and executed seasonal and off-season campaigns across all channels.
- Oversaw and optimize the Shopify website, including SEO, UX, design, and technical performance.
- Designed and executed digital marketing strategies on Meta and Google Ads, achieving an average ROAS of 7x in Meta campaigns.
- Supervised and optimized paid campaigns while aligning them with long-term organic growth.
- Directed day-to-day operations including logistics, financial reporting, tax compliance, and resource allocation.
Pricing Manager (Remote)
Merama
05.2021 - 12.2022
- Developed and executed pricing strategies across nine+ marketplaces for Merama’s partner brands in the Mexican e-commerce market.
- Designed and launched an in-house Pricing Tracker monitoring 15,000+ products, enabling the company to achieve a 95% Buy Box share on Amazon (+5% YoY).
- Directed pricing and promotional strategies for peak sales events (Amazon, Mercado Libre, and others), driving +5% YoY sales growth.
- Managed cross-functional collaboration with commercial, operations, and tech teams to align pricing initiatives with business goals.
- Operated in a high-paced, data-driven environment, ensuring agility and accuracy in decision-making across multiple marketplaces.
Incubator Business Owner
Boxity
01.2020 - 02.2021
- Conceived and led the development of an innovative smart lockers network, initiating over 20 strategic locations across the city to enhance urban logistics and accessibility.
- Secured sponsorship from Santiago Innova, a prominent Chilean accelerator, and was selected from over 1,000 candidates for project support and funding.
- Negotiated and established key partnerships with major stakeholders, including Santiago Underground, Banco Santander, and Superdigital payment systems, facilitating seamless integration and broadening market reach.
- Successfully implemented the initial phase of the network, demonstrating significant market potential and paving the way for future expansion and scalability.
Store Planning Manager
Cencosud Chile
05.2017 - 12.2019
- Led a team of five, optimizing store layouts to maximize profitability per square meter and ensuring effective visual product placement.
- Coordinated closely with Trade Marketing teams and key suppliers to align in-store campaigns with commercial strategies.
- Delivered a 35% increase in profitability per square meter in newly opened stores.
- Secured USD 8,000 in external financing (in a zero-budget environment) to develop a database of layouts for 250 stores.
- Developed and implemented a planogram methodology achieving 80% adoption across the retail chain.
- Introduced innovative digital tools (web-based remote access and QR codes in store aisles) to strengthen planogram execution and monitoring.
- Operated in a fast-paced retail environment, driving cross-functional collaboration across marketing, commercial, and operations teams.
Pricing Coordinator
Cencosud Chile
09.2012 - 04.2017
- Managed the supermarket pricing strategy, directly influencing 30% of total sales.
- Monitored and executed price positioning across hundreds of SKUs, ensuring competitiveness while protecting margins.
- Provided data-driven recommendations to category managers, aligning pricing with market trends and customer behavior.
- Contributed to building stronger analytical processes for pricing decisions, laying the foundation for improved profitability in a highly competitive retail market.
Planer - Supermarkets
Cencosud Chile
04.2011 - 08.2012
- Managed national and imported stock planning for Electronics, Pet, and Meat categories, ensuring alignment with demand forecasts and assortment optimization.
- Oversaw stock obsolescence through pricing and promotional strategies, minimizing losses and maximizing sell-through.
- Led clearance processes in collaboration with commercial and store teams, achieving a 30% reduction in obsolete stock compared to previous campaigns.
- Implemented coordination and efficiency plans for container unloading at customs with logistics teams, enabling faster delivery of critical products to stores.
Education
Diploma - Business & Strategy
Adolfo Ibáñez University
Santiago, Chile03.2021
BBA - Business & Administration
Federico Santa María University
Valparaiso, Chile03.2006
Skills
- Critical thinking
- Team building
- Pricing strategy
- Attention to detail
- Driven and determined
- Business planning
- Cross-functional collaboration
- Sales strategy development
- Influencing skills
Certification
- Google Ads (Ecodiem 2024)
- Meta Ads (Ecodiem 2024)
- Mercado Ads (Mercadolibre 2024)
- Amazon Ads (Amazon Academy 2025)
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Elementary
Portuguese
Elementary
Timeline
Commercial Director and Founder
Data Protected Consulting
05.2025 - Current
Business Owner
Boomia
03.2023 - 08.2025
Pricing Manager (Remote)
Merama
05.2021 - 12.2022
Incubator Business Owner
Boxity
01.2020 - 02.2021
Store Planning Manager
Cencosud Chile
05.2017 - 12.2019
Pricing Coordinator
Cencosud Chile
09.2012 - 04.2017
Planer - Supermarkets
Cencosud Chile
04.2011 - 08.2012
Diploma - Business & Strategy
Adolfo Ibáñez University
BBA - Business & Administration
Federico Santa María University
Softwares and Tools
Analytics: Google Suite, Google Analytics (GA4), Tableau, PowerBi, DataStudio, Looker.
Digital Marketing: Meta Ads, Google Ads, Klaviyo, Mailchimp, Detailed SEO.
Amazon: SellerCentral, Helium10, SmartScout, Datahawk.
Others: Shopify, Wordpress, Canva, SAP, Nubimetrics.
Hobbies
Certified Yoga instructor, painting, reading, hiking, climbing and marathon runner (Boston Marathon 2017)
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