Tanya Iliakis
Amsterdam
Summary
Strategic Global Sales Director known for highly productive and efficient task completion. Possess specialized skills in market analysis, customer relationship management, and strategic planning. Excel at communication, leadership, and adaptability, ensuring seamless operations across international markets.
Overview
15
15
years of professional experience
Work History
GLOBAL CLIENT PARTNER
Snapchat
Amsterdam
04.2024 - Current
- Led global brand campaigns from strategy to execution, ensuring alignment with Snapchat’s brand guidelines and tracking creative performance through third-party platforms like Kantar. Partnered with MarSci to conduct BLS and Attention studies via Lumen, delivering insights that validated Snap’s brand value.
- Developed customized advertiser playbooks for Heineken, New Balance, Perfetti, and Under Armour, aligning their goals with Snap’s value proposition and creating a strategic roadmap to drive partnership growth.
- Spearheaded a best-in-class AR campaign with Basic-Fit, earning global recognition from trade publications and leveraging the Eurocup moment in EMEA for increased brand visibility and engagement.
- Collaborated with agencies and direct clients to craft innovative advertising strategies that deliver measurable impact on Snapchat’s platform, acting as a trusted partner to ensure seamless campaign integration and performance optimization.
COUNTRY MANAGER
Scibids
Toronto
01.2022 - 06.2023
- Cultivated strategic partnerships with 5 top-tier DSPs (TTD, Google, MediaMath, Xandr, and Beeswax), driving growth and expanding reach in key markets.
- Built and led a high-performing sales team, driving success in hunting, pitching, and closing deals with a focus on scalability and long-term client relationships.
- Delivered 20% YoY revenue growth by expanding global initiatives from EMEA and APAC into the North American market, capitalizing on emerging opportunities.
- Pioneered a high-yield distribution channel, achieving a 300% increase in sales volume and significantly boosting market share.
- Recognized for my self-starter attitude, adaptability, and collaborative approach, consistently embodying the start-up mindset and navigating change to drive results.
SR. MANAGER - MARKET DEVELOPMENT
iHeart / Triton Digital Canada Inc.
Toronto
01.2021 - 12.2021
- Achieved a 90% client retention rate by implementing highly effective strategies, leveraging advanced sales analytics to monitor performance and drive data-informed decisions.
- Identified trends and customer needs, leading to the successful launch of high-impact products like Podcast Transcription, significantly increasing revenue and market appeal.
- Developed and executed a comprehensive sales strategy, diversifying ad formats and introducing new products, resulting in a 45% YoY revenue growth, consistently surpassing sales targets.
- Built and maintained strong relationships with high-value clients, driving success through the entire sales cycle from prospecting to contract execution and long-term partnership management.
SR. SALES DIRECTOR
MiQ
Vancouver
01.2018 - 12.2020
- Played a pivotal role in executing the company's Go-To-Market (GTM) strategy while successfully establishing a new office in Western Canada, expanding MiQ’s presence in the region.
- Managed partner relationships and led a high-performing sales team, driving the creation of customer-centric content that enhanced client engagement and satisfaction.
- Led and mentored a sales team, resulting in a 20% sales increase in the first quarter and a 25% YoY growth, consistently surpassing sales targets and boosting team performance.
- Implemented customer segmentation and optimized media mix, achieving a 30% increase in ROI across key digital media channels, including display, video, DOOH, Audio, and Connected TV.
SR. SALES DIRECTOR
AOL / Yahoo! / Microsoft
Vancouver
01.2010 - 12.2017
- Fostered a collaborative, goal-driven environment at Yahoo by promoting transparent communication and aligning the team with budget goals, driving team engagement and performance.
- Excelled in presenting client proposals through storytelling, effectively conveying the value of advertising solutions to drive client buy-in and long-term partnerships.
- Identified and targeted high-potential clients for premium advertising solutions at AOL/Yahoo!/Microsoft, achieving a 30% increase in client acquisition within the first year.
- Executed a diverse sales strategy, introducing new ad formats and products, leading to a 25% YoY revenue growth and positioning the company for sustained success.
- Achieved an 85% client retention rate, driving client satisfaction and significant repeat business growth through exceptional service and tailored solutions.
Education
Bachelor of Commerce -
University of Guelph
Toronto06-2010
Skills
- Problem Solving Skills
- Strategic Leadership
- Negotiation Skills
- Cross Function Collaboration
- Sales and Business Development
- GTM Strategy Deployment
- Negotiation
- New territory penetration
Accomplishments
Sales Recognition, New York, 01/07, Won a Sales Crusher Award at the AHL Sales Conference for cultural and sales excellence.
Timeline
GLOBAL CLIENT PARTNER
Snapchat
04.2024 - Current
COUNTRY MANAGER
Scibids
01.2022 - 06.2023
SR. MANAGER - MARKET DEVELOPMENT
iHeart / Triton Digital Canada Inc.
01.2021 - 12.2021
SR. SALES DIRECTOR
MiQ
01.2018 - 12.2020
SR. SALES DIRECTOR
AOL / Yahoo! / Microsoft
01.2010 - 12.2017
Bachelor of Commerce -
University of Guelph
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