Tanja Sanders

We Help Tech Startups - Build Global Businesses

Chatwin tech is an international development company that partners with the best tech startups and scaleups to build global businesses of the future.

• Analyzed and presented financial standings and cost effectiveness to other partners and investors.
• Represented organization at industry conferences and events.
• Executed strategic plans for growth and new acquisitions.
• Hired, trained 2 senior MD's.

• I provide in-company trainings for the Marketing, Product and Management Teams at Samsung, NN, ING, ABN Amro, Achmea
• Lecturer in Data-Driven Growth Hacking, Product Led Growth and Marketing Analytics.
• Average training & lecture rating: 8,9

• Prioritized projects and implemented individual employee growth and learning plans.
• Developed and motivated high-performing team of digital marketers and , CRM & data specialists - by leading with a data driven strategy and clear aligned team- & individual goals
• Implemented agile working, sprint goals and experimentation across MDT's.
• Collaborated with other leaders to define processes for securely managing and reporting on customer data.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.

• Managing the content and marketing team, re- structure and implemented a data-driven approach
• Implemented the Growth Hacking Framework, NSM and with my team we executed +10 experiments every week
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Worked closely with organizational leadership and board of directors to guide operational strategy.

• Achieved to build a scalable data-driven structure and bring the CAC down by 70% in 6 months
• Management of the content, product and marketing team
• Re-structured the team for cross- functional collaboration on Growth Metrics
• Implemented a data driven demand generation model, resulted in + 30% of MQL's and + 8% in SQL's
• Further optimization of cross-touchpoint journeys by implementing a product-led growth strategy to maximize CLTV
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.

• Growth Agency in Amsterdam with a team of 25 freelancers
• Growth Consultancy, Training & On the job Coaching
• Among our customers: SnappCar, Hotelspecials, MisterGreen, ABN Amro, Topdesk, Miele X, Greener.nu, The Good Roll, etc.
• Optimizing for CLTV, lowering CAC, scalable & sustainable business growth
• Building High Performance Growth Teams
• Re-structuring teams aligned with a data driven growth strategy

myThings provides cross-device performance advertising for eCommerce brands. I joined the company in early stage and set up the Dutch market from the start, hired and trained the team, acquired top 50 leading e-commerce brands and became a market leader. Orange & Publicis Venture Fund invested 15 mio in myThings during this time.

I was promoted to Regional Director, responsible for 5 countries.

• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.