Tal Genkin
Amstelveen
Summary
Accomplished Technology Product Manager with 7+ years of experience driving identity, access management, and risk-compliance products for global leaders in travel and e-commerce. Proven track record of defining product vision, improving conversion rates, and reducing fraud costs. Skilled in cross-functional leadership, stakeholder alignment, and data-driven decision-making.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work history
Technology Product Manager; Trust, Compliance & Security, Identity Platform
Booking.com
Amsterdam
01.2025 - 07.2025
- Developed 2025 strategic roadmap for trust, compliance, and security initiatives.
- Secured alignment with senior leadership and integrated priorities across business units.
- Implemented age-based access controls to protect minors while ensuring seamless user experience.
- Collaborated with Privacy and Legal teams to achieve GDPR and CCPA compliance.
- Reduced regulatory risk and bolstered customer trust through effective data management.
- Directed incident response for compromised accounts, establishing protocols for improved transparency.
- Enhanced user safety and ensured regulatory adherence through robust remediation measures.
Technology Product Manager; User Settings, Identity Platform
Booking.com
Amsterdam, North Holland
01.2024 - 12.2024
- Established strategic vision for user account settings, aligning leadership priorities for 2024.
- Increased conversion rates by 50% in Cars vertical through enhanced user detail pre-filling.
- Cultivated culture of openness and innovation, accelerating delivery of new features.
- Standardised product management practices by developing comprehensive PRD template.
Senior Technology Product Manager; CIAM, Identity Platform
Booking.com
Amsterdam
08.2022 - 12.2023
- Directed Booking.com’s Customer Identity & Access Management platform, securing access for millions across 220+ regions.
- Drove cross-functional collaboration with UX, copywriting, and engineering, optimising login flows and increasing success rates by 9% on iOS and 5% on Android.
- Orchestrated SMS fraud mitigation, reducing abuse-related costs by 90% within three months.
- Served as interim Product Manager for unified user ID initiative, enhancing identity architecture for personalised user experiences.
- Initiated development of TOTP two-factor authentication feature, crafting strategic roadmap and securing executive approval to enhance security.
Technical Product Manager; Risk Management
eBay
San Jose, California, USA
04.2020 - 07.2022
- Managed eBay's central risk big data platform, overseeing 18 billion documents and ensuring over 1 billion daily ingestions with 99.99% uptime.
- Reduced account takeover incidents by over 15% through design and deployment of real-time behavioural risk profiles.
- Championed Risk Action Platform, utilising over 20,000 automated rules to combat fraud and money laundering.
- Engaged 12 data science and engineering teams to develop models for real-time risk management.
- Accelerated data onboarding, reducing engineering teams' time-to-market by 60% through process improvements.
- Drove internal adoption of risk products, creating five new revenue-generating use cases.
- Educated stakeholders on data and actioning platforms to enhance understanding and utilisation.
- Directed two scrum teams across three business verticals to deliver complex risk management solutions.
Teaching Assistant; Data Product Design (DAV-6200-1)
Yeshiva University
New York, NY, USA
01.2020 - 04.2020
- Facilitated graduate-level instruction for MS in Data Analytics and Visualisation, engaging 30 students.
- Developed comprehensive course materials and delivered lectures on data product design principles.
- Evaluated student projects and presentations, providing constructive feedback and structured assessments.
Director of Product Management
CNOGA Digital Care
Caesarea, Israel
07.2017 - 03.2018
- Achieved promotion to Director faster than any peer in company history.
- Launched new product line, selling 100,500 units and generating $45M revenue within first year.
- Expanded global market presence through go-to-market strategies across Asia, Europe, and South America.
- Redesigned flagship product interface, resulting in 60% sales increase in 2017 and projected 110% growth in 2018.
- Collaborated with sales teams in three countries, doubling paying customer base within one year.
- Introduced SaaS business strategy and pricing model, securing partnerships with two key global distributors.
- Established in-house QA department, reducing outsourcing costs by $500K annually.
- Leveraged data analytics and customer feedback to enhance user productivity by 28% and reduce support ticket resolution time by 63%.
Product Manager
CNOGA Digital Care
Caesarea
04.2016 - 07.2017
- Co-led development of cross-platform digital health solution adopted by over 1,000 hospitals, securing $50M investment.
- Designed and executed company-wide API strategy, establishing technical specifications and pricing models.
- Delivered enhancements to eHealth system, generating revenue of $150K.
- Spearheaded UX design for Singular, enabling diabetic patients to monitor and share glucose levels with healthcare providers.
Data Analyst, intern
Technical University of Vienna (TUW)
Vienna
08.2015 - 10.2015
- Analyzed transit patterns and Car2Go usage, generating insights that informed strategic decisions for Vienna's public and private transport networks.
Technical Support Engineer
Digital.ai (Formerly Experitest)
Netanya
02.2015 - 07.2015
- Managed technical support for 30+ enterprise clients within two months of joining, accelerating onboarding and reducing response times.
International Student Counselor
Technion International School
Haifa, Israel
10.2012 - 11.2014
- Established new graduate student counsellor role, mentoring over 100 students from 24 countries.
- Founded and expanded International Student 'Buddy Group' Programme, increasing participation from 25 to over 150 and securing formal budget approval.
Cannon Crew Commander; Artillery Corps
Israel Defence Force
Israel
03.2006 - 03.2009
- Commanded mobile cannon crew of seven soldiers, overseeing comprehensive training and development.
- Promoted to Staff Sergeant and Deputy Commander for platoon of 21 soldiers.
- Achieved rank of Sergeant Major during reserve duty.
- Recognised as Outstanding Soldiers Crew Commander, placing in top 15% of personnel.
Education
MBA - Business Administration
Cornell Tech
05.2018 - 05.2019
Industrial Engineering & Management - Information Systems
Technion
Haifa, Israel 10.2009 - 07.2015
Skills
- Data Analytics
- Design Thinking
- Jira
- Agile (Scrum & Kanban)
- UX Design
- Wireframes & Mockups
- A/B Testing
- Trello
- Python
- SQL
- Google Suite
Websites
Custom
- Beit Micha, Tel Aviv, Tel Aviv District, Israel, 12/01/15, 11/30/16, Volunteered with a hearing-impaired infant in a refugee family's home.
- Perach, Haifa, Haifa District, Israel, 10/01/12, 11/30/14, Mentored a hearing-impaired child from a low-income household in Haifa.
Timeline
Technology Product Manager; Trust, Compliance & Security, Identity Platform
Booking.com
01.2025 - 07.2025
Technology Product Manager; User Settings, Identity Platform
Booking.com
01.2024 - 12.2024
Senior Technology Product Manager; CIAM, Identity Platform
Booking.com
08.2022 - 12.2023
Technical Product Manager; Risk Management
eBay
04.2020 - 07.2022
Teaching Assistant; Data Product Design (DAV-6200-1)
Yeshiva University
01.2020 - 04.2020
MBA - Business Administration
Cornell Tech
05.2018 - 05.2019
Director of Product Management
CNOGA Digital Care
07.2017 - 03.2018
Product Manager
CNOGA Digital Care
04.2016 - 07.2017
Data Analyst, intern
Technical University of Vienna (TUW)
08.2015 - 10.2015
Technical Support Engineer
Digital.ai (Formerly Experitest)
02.2015 - 07.2015
International Student Counselor
Technion International School
10.2012 - 11.2014
Industrial Engineering & Management - Information Systems
Technion
10.2009 - 07.2015
Cannon Crew Commander; Artillery Corps
Israel Defence Force
03.2006 - 03.2009
Similar Profiles
THEOFANIA PAPAMICHAILIDOUTHEOFANIA PAPAMICHAILIDOU
Customer Service Agent at Booking.comCustomer Service Agent at Booking.com
Pierre SmitPierre Smit
Market Team Manager at Booking.comMarket Team Manager at Booking.com
Amy EscalanteAmy Escalante
Account Executive at Booking.comAccount Executive at Booking.com
Sreelekha PapudesiSreelekha Papudesi
Software Engineer - I at Collabera DigitalSoftware Engineer - I at Collabera Digital
Gaurav BalyanGaurav Balyan
Manager, Sustainable Finance at PricewaterhouseCoopers (PwC)Manager, Sustainable Finance at PricewaterhouseCoopers (PwC)