Tal Genkin
Amstelveen
Summary
Accomplished Technology Product Manager with 7+ years of experience driving identity, access management, and risk-compliance products for global leaders in travel and e-commerce. Proven track record of defining product vision, improving conversion rates, and reducing fraud costs. Skilled in cross-functional leadership, stakeholder alignment, and data-driven decision-making.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work history
Technology Product Manager; Trust, Compliance & Security, Identity Platform
Booking.com
Amsterdam
2025.01 - 2025.07
- Developed 2025 strategic roadmap for trust, compliance, and security initiatives.
- Secured alignment with senior leadership and integrated priorities across business units.
- Implemented age-based access controls to protect minors while ensuring seamless user experience.
- Collaborated with Privacy and Legal teams to achieve GDPR and CCPA compliance.
- Reduced regulatory risk and bolstered customer trust through effective data management.
- Directed incident response for compromised accounts, establishing protocols for improved transparency.
- Enhanced user safety and ensured regulatory adherence through robust remediation measures.
Technology Product Manager; User Settings, Identity Platform
Booking.com
Amsterdam, North Holland
2024.01 - 2024.12
- Established strategic vision for user account settings, aligning leadership priorities for 2024.
- Increased conversion rates by 50% in Cars vertical through enhanced user detail pre-filling.
- Cultivated culture of openness and innovation, accelerating delivery of new features.
- Standardised product management practices by developing comprehensive PRD template.
Senior Technology Product Manager; CIAM, Identity Platform
Booking.com
Amsterdam
2022.08 - 2023.12
- Directed Booking.com’s Customer Identity & Access Management platform, securing access for millions across 220+ regions.
- Drove cross-functional collaboration with UX, copywriting, and engineering, optimising login flows and increasing success rates by 9% on iOS and 5% on Android.
- Orchestrated SMS fraud mitigation, reducing abuse-related costs by 90% within three months.
- Served as interim Product Manager for unified user ID initiative, enhancing identity architecture for personalised user experiences.
- Initiated development of TOTP two-factor authentication feature, crafting strategic roadmap and securing executive approval to enhance security.
Technical Product Manager; Risk Management
eBay
San Jose, California, USA
2020.04 - 2022.07
- Managed eBay's central risk big data platform, overseeing 18 billion documents and ensuring over 1 billion daily ingestions with 99.99% uptime.
- Reduced account takeover incidents by over 15% through design and deployment of real-time behavioural risk profiles.
- Championed Risk Action Platform, utilising over 20,000 automated rules to combat fraud and money laundering.
- Engaged 12 data science and engineering teams to develop models for real-time risk management.
- Accelerated data onboarding, reducing engineering teams' time-to-market by 60% through process improvements.
- Drove internal adoption of risk products, creating five new revenue-generating use cases.
- Educated stakeholders on data and actioning platforms to enhance understanding and utilisation.
- Directed two scrum teams across three business verticals to deliver complex risk management solutions.
Teaching Assistant; Data Product Design (DAV-6200-1)
Yeshiva University
New York, NY, USA
2020.01 - 2020.04
- Facilitated graduate-level instruction for MS in Data Analytics and Visualisation, engaging 30 students.
- Developed comprehensive course materials and delivered lectures on data product design principles.
- Evaluated student projects and presentations, providing constructive feedback and structured assessments.
Director of Product Management
CNOGA Digital Care
Caesarea, Israel
2017.07 - 2018.03
- Achieved promotion to Director faster than any peer in company history.
- Launched new product line, selling 100,500 units and generating $45M revenue within first year.
- Expanded global market presence through go-to-market strategies across Asia, Europe, and South America.
- Redesigned flagship product interface, resulting in 60% sales increase in 2017 and projected 110% growth in 2018.
- Collaborated with sales teams in three countries, doubling paying customer base within one year.
- Introduced SaaS business strategy and pricing model, securing partnerships with two key global distributors.
- Established in-house QA department, reducing outsourcing costs by $500K annually.
- Leveraged data analytics and customer feedback to enhance user productivity by 28% and reduce support ticket resolution time by 63%.
Product Manager
CNOGA Digital Care
Caesarea
2016.04 - 2017.07
- Co-led development of cross-platform digital health solution adopted by over 1,000 hospitals, securing $50M investment.
- Designed and executed company-wide API strategy, establishing technical specifications and pricing models.
- Delivered enhancements to eHealth system, generating revenue of $150K.
- Spearheaded UX design for Singular, enabling diabetic patients to monitor and share glucose levels with healthcare providers.
Data Analyst, intern
Technical University of Vienna (TUW)
Vienna
2015.08 - 2015.10
- Analyzed transit patterns and Car2Go usage, generating insights that informed strategic decisions for Vienna's public and private transport networks.
Technical Support Engineer
Digital.ai (Formerly Experitest)
Netanya
2015.02 - 2015.07
- Managed technical support for 30+ enterprise clients within two months of joining, accelerating onboarding and reducing response times.
International Student Counselor
Technion International School
Haifa, Israel
2012.10 - 2014.11
- Established new graduate student counsellor role, mentoring over 100 students from 24 countries.
- Founded and expanded International Student 'Buddy Group' Programme, increasing participation from 25 to over 150 and securing formal budget approval.
Cannon Crew Commander; Artillery Corps
Israel Defence Force
Israel
2006.03 - 2009.03
- Commanded mobile cannon crew of seven soldiers, overseeing comprehensive training and development.
- Promoted to Staff Sergeant and Deputy Commander for platoon of 21 soldiers.
- Achieved rank of Sergeant Major during reserve duty.
- Recognised as Outstanding Soldiers Crew Commander, placing in top 15% of personnel.
Education
MBA - Business Administration
Cornell Tech
2018.05 - 2019.05
Industrial Engineering & Management - Information Systems
Technion
Haifa, Israel 2009.10 - 2015.07
Skills
- Data Analytics
- Design Thinking
- Jira
- Agile (Scrum & Kanban)
- UX Design
- Wireframes & Mockups
- A/B Testing
- Trello
- Python
- SQL
- Google Suite
Websites
Custom
- Beit Micha, Tel Aviv, Tel Aviv District, Israel, 12/01/15, 11/30/16, Volunteered with a hearing-impaired infant in a refugee family's home.
- Perach, Haifa, Haifa District, Israel, 10/01/12, 11/30/14, Mentored a hearing-impaired child from a low-income household in Haifa.
Timeline
Technology Product Manager; Trust, Compliance & Security, Identity Platform
Booking.com
2025.01 - 2025.07
Technology Product Manager; User Settings, Identity Platform
Booking.com
2024.01 - 2024.12
Senior Technology Product Manager; CIAM, Identity Platform
Booking.com
2022.08 - 2023.12
Technical Product Manager; Risk Management
eBay
2020.04 - 2022.07
Teaching Assistant; Data Product Design (DAV-6200-1)
Yeshiva University
2020.01 - 2020.04
MBA - Business Administration
Cornell Tech
2018.05 - 2019.05
Director of Product Management
CNOGA Digital Care
2017.07 - 2018.03
Product Manager
CNOGA Digital Care
2016.04 - 2017.07
Data Analyst, intern
Technical University of Vienna (TUW)
2015.08 - 2015.10
Technical Support Engineer
Digital.ai (Formerly Experitest)
2015.02 - 2015.07
International Student Counselor
Technion International School
2012.10 - 2014.11
Industrial Engineering & Management - Information Systems
Technion
2009.10 - 2015.07
Cannon Crew Commander; Artillery Corps
Israel Defence Force
2006.03 - 2009.03