Sveva Derksen
London,United Kingdom
Summary
A dynamic luxury fashion management professional with a solid foundation in Italian high-end markets, gained through a blend of entrepreneurial and corporate experiences. With 5 years of experience in sales and communication at leading companies and 3 years managing my own fashion business, I have developed a strong skill set in complex negotiations, business development, and creative problem-solving. My entrepreneurial mindset and deep knowledge of luxury brand strategy enable me to thrive in fast-paced environments. Now, I am seeking the next step in my career, where I can leverage my expertise in luxury management and passion for innovation to drive growth and success in a new role.
Overview
8
8
years of professional experience
Work History
PR & Communication manager
NOUN
Amsterdam, North Holland
11.2023 - Current
- Negotiated terms and conditions for partnerships, ensuring mutually beneficial outcomes and fostering long-term relationships.
- Coordinated projects from inception to completion, maintaining adherence to timelines and budgets.
- Managed event logistics for high-profile events, including venue selection, vendor coordination, and attendee engagement, ensuring successful execution within budget.
- Organized events for Fosbury & Sons , collaborating with prestigious clients like Vogue , Women's Health , Dior , and The Ordinary , driving significant brand exposure.
- Handled portfolio of renowned clients, including Levi's , Saints en Stars , Campari , ADE , LaBareau , and Amsterdam Fashion Week , achieving high client satisfaction.
- Established strong client relationships through effective communication and creative solutions that exceeded expectations.
- Provided art direction for multiple projects, ensuring brand alignment and visual excellence, contributing to consistent client retention
Founder & Creative director
Nova Studio Swimwear
Amsterdam, North Holland
04.2022 - 01.2024
- Conceptualized and developed the brand from inception, overseeing the entire production process in Italy.
- Established successful sales points within prestigious locations such as the Bulgaria Hotel in Milan & Conservatorium Hotel in Amsterdam.
- Designed all aspects of the swimwear brand, including product designs, branding, and marketing materials.
- Managed pop-up stores in Milan and Amsterdam, ensuring smooth operations and exceptional customer engagement.
- Directed art direction for all campaigns, from concept creation to selecting locations and models, with shoots in exotic locations such as Cape Town, Positano, and Mallorca.
- Initiated and managed collaborations with influencers to amplify brand visibility.
- Budgeting
- Proficient in Shopify for e-commerce operations.
- Strengthened supplier partnerships for better price negotiations.
Account Manager
Bestseller PIECES
Amsterdam, North Holland
01.2022 - 11.2023
- Budgeting
- Conducted B2B selling inside the showroom every 3 weeks during new collections.
- Pursued new business opportunities.
- Consistently met and exceeded department targets through strategic sales initiatives.
- Executed complete sales cycle process, from prospecting to contract negotiations and closing.
- Cultivated and maintained long-term relationships with customers to foster loyalty and repeat business.
- Contributed to product development tailored for the Dutch market.
- Frequently attended sales meetings in Aarhus, Denmark.
Account Manager NOOS
Bestseller Vero Moda
Amsterdam, North Holland
01.2021 - 01.2022
- Conducted B2B sales inside the showroom every 6 weeks.
- Actively explored new digital B2B tools such as VMI/CMI to automate sales figures.
- Optimized replenishment orders for NOOS (Never Out of Stock) items.
- Analyzed weekly sales figures on a customer level.
- Conducted weekly sales reviews for key accounts in collaboration with planners in Aarhus, Denmark.
- Budgeting
Product Manager
Steve Madden
11.2019 - 10.2020
- Responsible for product development in the bag category for Europe.
- Served as the primary contact for all international sales agents inside Europe.
- Negotiated and fostered long-term relationships with suppliers worldwide.
- Participated in major fairs such as Premium Berlin, Micam Milan, and CIFF Copenhagen.
- Leading showroom & sales meetings together with the sales director with prominent key accounts like Yoox, Asos, and Kurt Geiger.
- Reported weekly sales figures to Sales Director Brian Frank and Vice President in New York.
- Collaborated with the New York design team to create new collections tailored for the European market.
- Trendforcasting
- Buying
Junior Buyer
Hudson's Bay
06.2019 - 11.2019
- Assisting the buyer with various procurement-related tasks, including optimizing product assortments, managing purchase orders, and overseeing inventory.
- Regularly negotiated with key suppliers to achieve optimal pricing and delivery terms.
- Budget management.
- Provided support with administrative tasks.
Marketing & Branding specialist
Merle Noir
01.2017 - 01.2018
- Building and cultivating relationships with the media, influencers, and partners to amplify the brand's visibility and reputation
- Recognized in prominent fashion magazines, including Dutch Vogue, Elle, and Marie Claire
- Achieving substantial financial growth within a single year, notably securing a significant deal with Seibu in Japan
- Providing assistance to international customers, predominantly from Dubai, in designing bespoke lingerie and delivering continuous customer service at the Atelier located along the canals in Amsterdam.
Education
Executive MBA - Business
King's Business school
London 09/2024 -
Master - Fashion Buying & Concept Styling
Polimoda
Florence 01/2019 - 01/2020
Bachelor's degree - Trend research & Concept development
Fontys Universities for Creative Industries
Tilburg 09/2012 - 09/2016
Exchange - Luxury Management
Universita Cattolica del Sacro Cuore
Milan 01/2014 - 06/2014
Skills
- Microsoft Office (excel, ppt, word)
- Complex negotiations
- Budgeting
- Buying
- PowerBI
- Adobe InDesign
Languages
Dutch
Native
English
Advanced (C1)
Italian
Elementary
Timeline
PR & Communication manager
NOUN
11.2023 - Current
Founder & Creative director
Nova Studio Swimwear
04.2022 - 01.2024
Account Manager
Bestseller PIECES
01.2022 - 11.2023
Account Manager NOOS
Bestseller Vero Moda
01.2021 - 01.2022
Product Manager
Steve Madden
11.2019 - 10.2020
Junior Buyer
Hudson's Bay
06.2019 - 11.2019
Marketing & Branding specialist
Merle Noir
01.2017 - 01.2018
Executive MBA - Business
King's Business school
09/2024 -
Master - Fashion Buying & Concept Styling
Polimoda
01/2019 - 01/2020
Bachelor's degree - Trend research & Concept development
Fontys Universities for Creative Industries
09/2012 - 09/2016
Exchange - Luxury Management
Universita Cattolica del Sacro Cuore
01/2014 - 06/2014
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