Professional with proven track record in managing diverse projects and delivering high-impact results. Known for exceptional problem-solving skills and ability to work seamlessly with cross-functional teams. Reliable and adaptable, consistently aligning with evolving business needs while maintaining strong focus on achieving results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Associate (Digital Marketing & Research)
Google Operations Centre, Hyderabad
02.2021 - 09.2021
Worked as one of the team members under a team of 50 members and reported to the Team Leader.
Assisting Account/ Campaign Managers for developing, implementing and managing marketing Campaigns.
Analyze online statistics and identify areas & suggest clients to optimize online marketing performance.
Helping Campaign Managers/Account Managers to buy the media as per their Campaign requirements.
Carry out the general quantitative and qualitative research and produce reports and then use them to recommend clients to improve the effectiveness of the campaigns.
Implement, review, the creative tags and assets and troubleshoot all Creative Ad related issues.
Troubleshoot complex issues related to billing, campaigns performance, creative issues.
Specialization includes Display Advertising, AdWords, analytics, real time bidding strategies and optimization.
Maintained measurement and performance reporting.
Planned, executed, and optimized the marketing process for efficient performance and complete delivery.
Conducted regular marketing analysis for new opportunities to increase business revenue.
Digital Marketing Analyst (Programmatic/Search Advertising/Optimization and Strategizing)
Digital Marketing Analyst (Programmatic/Search Advertising/Optimization and Strategizing)
Cognizant (Google), Hyderabad
10.2018 - 02.2021
Worked as one of the team members under a team of 50 members and reported to the Team Leader.
Handled large corporate companies like Nestle, Sony, LG and Kellogg’s by placing their advertisements in DV360, which will display audio and video based on the search history or cookies.
Maintained measurement and performance reporting.
Planned, executed, and optimized the marketing process for efficient performance and complete delivery.
Conducted regular marketing analysis for new opportunities to increase business revenue.
Conducting client meetings to know about their requirements and providing insight about the market nuances.
Handled daily account management and ‘pay per click’ accounts on Google AdWords for various clients. Managed approximately 30 incoming/Outgoing calls and emails.
Assisted in the maintenance and monitoring of keyword bids, accounting daily and monthly budget caps, impression share, quality score and other important account metrics.
Managed and maintained large keyword list updates.
Provided creative copy suggestions and graphical ad templates.
Maintained display network placement lists on AdWords and other advertising platforms.
Guided and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid Search Ads according to client goals.
Encouraged the generation of new paid search campaigns, ad groups, accounts and helped create new paid search marketing initiatives.
Generation of reports for weekly and monthly clients for all major metrics, goals tracking, revenue tracking and other paid search initiatives.
Analyzed the PPC industrial trends and developments by keeping pace with the search engine.
Monitored and administered the web analytics dashboards, reports, and critical reporting tools to point out key areas of importance in accordance with the client goals.
Monitored and evaluated search results and search performance across major search channels.
Provided detailed information to the team and the management about the project development, timelines, and outcome.
Worked in coordination with other team members to meet client goals.
Worked on creating Video campaigns for the clients following the strategy called - ‘Keep it Simple Stupid’.
Senior Customer Care Specialist
Global Logistics Pvt. Ltd.
04.2011 - 07.2013
Worked on LinkedIn Profiles through the non-voice process. Led initiatives to enhance customer satisfaction through streamlined communication processes.
Assisting job seekers and recruiters in making and creating profiles by using keywords.
Worked on LinkedIn Ads by creating ads and suggested changes to yield better returns for the investments.
Provided guidance and support to the customers and premium customers through emails and phone contacts.
Handled a 4-group team by taking the initiative by taking care of the team metrics and driving numbers.
Maintained consistent performance of meeting and exceeding the maximum GSC Targets.
Handled customer escalations for the team efficiently.
Managed to achieve the given targets exceeded the targets by prioritizing the workload management on a daily, weekly, and monthly workload basis in alignment with quarter targets and customer satisfaction.
Planned new strategies, conducted team meetings, coaching, driving numbers and generated reports.
Arranged team outings and Friday fun activities.
Established a strong rapport with clients through proactive relationship management and personalized attention.
Senior AR Analyst & Customer Care specialist
Dell International Services Pvt. Ltd., Hyderabad
04.2011 - 07.2013
Provided assistance to USA customers regarding computer configurations and customizations.
Tracking the consignments and providing information to the customers through inbound calls about the expected delivery date and time.
Scrutinized the invoices and maintained error-free invoices for the customers.
Selling extra products like suggesting additional warranty and other accessories to the customers during shipment.
Monitored the customer payments through Global Financial Services (GFS) on the Oracle platform and EMEA Customer care (UK).
Dealt with large Corporate based in the UK who used to place huge orders.
Provided technical support and settling disputes regarding invoicing.
Worked on their invoices by checking their status of payment receipts by coordinating with another team based in Bengaluru.
Followed up pending collections with the Corporate.
Handled the process of daily billing, collection and maintenance of general ledger and month-end closing.
Worked in close coordination with sales, cash, and credit analyst team regarding invoice generation.
Maintained strategy adherence and quality metrics in the team and ensured that the daily tasks like Metrics, sales issue calls, email campaign, open cash and hold tracker was completed.
Ensured that the payments received before month-end cut-off dates was processed in the accounting system.
Handled escalated calls through L1 associates and followed up till their resolution.
Guided the new associates in understanding the new process and mentor them to reach their goals.
Maintained consistent performance exceeding the GSC targets.
Generated reports for the team on the daily matrix for analysis.
Sending daily promises and reduction data.
Conducted CSAT analysis every week in the team to analyze the financial position.
Managed to achieve the given targets exceeded the targets by prioritizing the workload management on a daily, weekly, and monthly workload basis in alignment with quarter targets and customer satisfaction.
Solved complex account related queries by shuffling ledgers and dealt with internal processes.
Planned new strategies, conducted team meetings, coaching, driving numbers and generated reports.