SUMEET SATISH SHIRSAT
Pune
Summary
Accomplished Sales & Marketing Professional with 8+ years of experience in designing and executing high-impact strategies to drive revenue growth, market share expansion, and business development. Skilled in analyzing market trends, identifying growth opportunities, and overcoming challenges within competitive industries. Extensive cross-regional experience, with a strong ability to adapt and implement tailored strategies that align with local market needs. Proven track record in optimizing processes, and delivering results in dynamic environments.
Overview
8
8
years of professional experience
Work History
Area Sales Manager
Ather Energy Pvt Ltd.
05.2023 - Current
- Managing Retail & Sales Operations across Pune, Nashik, Jalgaon, Dhule, Shahada (6 ECs), driving ₹4Cr+ monthly revenue. Previously handled Baramati, Nanded, Latur, Solapur
- Leading Dealer Setup & Operations: From site scouting to hiring of structured manpower, process setup, and training for new dealers; managing launch budgets and training programs (Sales, DMS, Subsidies)
- Awarded All India No.1 Area Manager in the Clash of Titan's Festival Retail Championship (Sept'24-Nov'24)
- Zonal SPOC for BTL -ETBR Tracking & Budget Monitoring for 37 ECs across MH, driving key metrics like PME Drive
- Collaborated on Workforce Recruitment and operational management for ECs, ensuring effective staffing and resource allocation
- Expanded Market Reach: Appointed 3 TRZs (Pandharpur, Akluj, Daund) to tap into new customer segments and increase market presence
- Planning & Execution of Monthly BTL Activations to drive sales in underperforming areas
- Sales Forecasting & Planning: Strategized to meet volume and market share targets for the assigned territory
- Driving Special Projects: Driving Home Test Rides across the territory for Website/Affiliate/Telephonic leads
- Special efforts to drive business through KPKB, CSC VLEs activations & Corporate Partnerships expanding sales channels and enhancing revenue streams
- Driving TNPS Scores: Driving Transactional Net Promoter Score (TNPS) with an average of 60+/month, one of the highest across the country, ensuring superior customer satisfaction
Area Sales Manager
Honda Motorcycle and Scooter India Pvt. Ltd.
08.2021 - 05.2023
- Responsible for overseeing Kolhapur and Sangli Districts, managing a portfolio of 9 Primary and 22 Secondary Networks.
- Achieved the distinguished title of All India No.1 Area Manager out of134 ASM's in the HMSI Festival Championship for the 2022-23 season, boasting an exceptional retail achievement of135% against the plan and an impressive 144% against the previous year's Festive Championship
- Attained the top-ranking position for the first time in both Vahan and Wholesale categories in Sangli district during my tenure
- Maintained No.1 position in Vahan for both assigned districts, Kolhapur and Sangli, in FY21-22 and FY22-23
- Increased the Segment Market Share by 2%, elevating it from 83% to 85% in the MH Segment-MC (125cc) within the assigned territory during FY2021-22
- Ensured tracking of competition information and worked counter action to ensure targeted Volume and market Share
Territory Sales Manager - Vidarbha
Force Motors Ltd.
02.2018 - 07.2021
- Managed Sales Operations across Nagpur, Amravati, Akola, Chandrapur, Yavatmal, Buldhana, Washim, Wani and Pusad (6 Dealers , 3 Branches )
- Responsible for Commercial Vehicle Sales (Traveller, Trax, Cargo Range) and institutional sales (government) within the territory
- Ranked Pan India No.2 TSM (Out of55 TSM's) in Cargo Vehicle Sales in Vidarbha for FY18-19
- Achieved Bulk Deals: Secured orders for 200 Trax Ambulances in Nagpur,40 Traveller Ambulances in Chandrapur,20 in Yavatmal, 10 in Washim, and 20 in Akola
- Executed Marketing & BTL Activities to drive sales and improve customer satisfaction
- Collaborated with Financiers to manage dealership fund flow, trade advances, inventory funding, and eDFS transactions
- Established Strategic Partnerships with Nationalized Banks, Co-operative Banks, Societies, and Rural/Gramin Banks for seamless funding operations
Executive - Sales
Mahindra Truck & Bus Division
01.2017 - 01.2018
Education
Bachelor of Engineering - Mechanical Engineering
Pune University
01-2016
HSC -
Bharat English School & Junior College
01-2012
SSC -
Mount Saint Ann Convent High School
01-2010
Skills
- Dealership Management
- Inventory Management
- Market Share Growth
- Dealer Viability Monitoring
- Marketing & Competitor Analysis
- Business & Financial Acumen
- Cross-functional Coordination
- Team Management
- Strategic Planning & Execution
- New Business Development
Tools & Softwares
Salesforce | Qlik | JIRA | Advanced Excel
Languages Known
English | Hindi | Marathi | Ahirani
Timeline
Area Sales Manager
Ather Energy Pvt Ltd.
05.2023 - Current
Area Sales Manager
Honda Motorcycle and Scooter India Pvt. Ltd.
08.2021 - 05.2023
Territory Sales Manager - Vidarbha
Force Motors Ltd.
02.2018 - 07.2021
Executive - Sales
Mahindra Truck & Bus Division
01.2017 - 01.2018
Bachelor of Engineering - Mechanical Engineering
Pune University
HSC -
Bharat English School & Junior College
SSC -
Mount Saint Ann Convent High School
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