Summary
Overview
Work History
Education
Skills
Languages
Hobbies
Timeline
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Stijn Van Oirschot

Stijn Van Oirschot

Tilburg

Summary

I'm a sales-driven and tech-savvy professional with a background in the legal industry. As an external consultant, I built a strong understanding of the challenges law firms face, which led me to co-found KLERQ—an AI-driven Legal Experience Management platform that helps firms streamline marketing and business development.

At KLERQ, I bridge MarTech, AI innovation, and legal teams to ensure technology delivers real, practical value. The platform acts as a central hub for firm credentials and experience, using AI to simplify complex workflows like pitch creation and legal directory submissions. My approach is no-nonsense and hands-on: progress in law firms happens through smart processes, supported by people.

As Chief of Staff, I work across marketing, product, customer success, and enterprise sales, leading a team and scaling the AI platform to 40+ firms worldwide, reaching $500K ARR. I frequently connect with partners and CMOs at global events and roadshows, keeping close to both clients and the fast-changing legaltech landscape.

Overview

9
9
years of professional experience

Work History

Chief of Staff

KLERQ
01.2023 - Current

Legaltech start-up providing law firms with AI-powered tools to centralize credentials, streamline pitches and directory submissions, and modernize business development.

  • Co-founded and acted as Product Architect of KLERQ, an AI-driven Legal Experience Management platform, scaling it to 40+ global law firm clients and $500K ARR.
  • Led enterprise sales with BD and marketing teams at top-tier firms, working on client strategy and demonstrating how modern AI software drives business growth.
  • Bridged commercial and technical development by steering product design, ensuring features directly supported law firms’ marketing and BD objectives.
  • Built long-term relationships with CMOs, partners, and business development heads, aligning technology adoption with their revenue goals.
  • Structured the organization for scale, hiring key talent and managing contractors and consultants to execute high-priority projects.
  • Represented KLERQ at international conferences (IBA, LegalGeek, TechTalks, AIJA, ITechLaw) to generate sales opportunities and strengthen brand presence.
  • Positioned KLERQ as the central AI hub for firm credentials, pitches, and submissions, enabling clients to streamline workflows and win more business.

Business Consultant

BlueWall
08.2020 - 06.2022

Advisory agency supporting leading law firms in The Netherlands, Belgium and France with commercial strategy, brand positioning, and business development execution.

  • Full responsibility for the commercial strategy and execution of multiple law firm clients, including product–market positioning, client listing programs, and key account growth plans.
  • Guided BD and marketing teams in adopting more client-centric approaches, ensuring programs and campaigns directly supported client relationship goals.
  • Advised a leading firm on developing a new corporate identity and website, working closely with a French creative and web development agency.
  • Designed and executed targeted commercial strategies that increased profitability and brand visibility, positioning one client as the top boutique firm in the Dutch structured finance market.
  • Led weekly progress meetings, pitching commercial projects directly to senior partners and commercial directors to drive engagement and decision-making.

Sales & Marketing Coordinator

Foreseeti
01.2018 - 10.2018

Internship at a successful cybersecurity start-up located in Stockholm, Sweden, serving global organizations in the financial and critical infrastructure sectors. Completed several projects, including:

  • Building and launching a completely new corporate website.
  • Creating a new corporate identity.
  • Expanding and improving social media platforms.
  • Translating customer needs into creative marketing campaigns.

Junior Marketing Executive

FOX-IT
01.2017 - 09.2017

Worked at a leading cybersecurity firm, responsible for corporate online communication, customer events, and developing a go-to-market campaign.

  • Co-managing crisis communication with customers during two major cyber attacks in the Netherlands.
  • Supporting the development of innovative technology solutions.
  • Gaining extensive experience in cybersecurity, sensitive customer data, and corporate communication.

Education

Bachelor of Science - International Business

Avans University of Applied Sciences
The Netherlands
06-2019

Minor - Data Driven Business

Fontys University of Applied Sciences
The Netherlands
01-2019

Skills

  • Project Management
  • Innovation management
  • Change Management
  • Vibe Coding
  • Enterprise Sales
  • Key Account Management
  • Growth Strategies
  • Financial planning
  • Relationship building
  • Team coordination

Languages

English
Native or Bilingual
Dutch
Native or Bilingual
French
Limited Working

Hobbies

Passionate Home Chef / Fanatic Field Hockey Player / International travel & cultures

Timeline

Chief of Staff

KLERQ
01.2023 - Current

Business Consultant

BlueWall
08.2020 - 06.2022

Sales & Marketing Coordinator

Foreseeti
01.2018 - 10.2018

Junior Marketing Executive

FOX-IT
01.2017 - 09.2017

Bachelor of Science - International Business

Avans University of Applied Sciences

Minor - Data Driven Business

Fontys University of Applied Sciences
Stijn Van Oirschot