Stavroula Papadopoulou
Maastricht
Summary
Success-driven and versatile professional with proven excellence in managing multiple digital marketing projects and articulating brand voice in impactful manners to drive community engagements and attain key business objectives. Remarkable success in maximising brand's impact in digital space by developing and implementing robust social media and content strategies. Instrumental in formulating and integrating effective communications plans and aligning social media efforts with broader business objectives. Excel at maintaining effective engagements with diverse communities and analysing key trends/sentiments with keen focus on improving overall brand visibility/recognition. Exceptional at overseeing various social media platforms, crafting engaging/informative content, boosting online traffic, and building thriving digital communities.
Overview
10
10
years of professional experience
Work History
Freelance Digital Marketer
Lalala Marketing Agency
Maastricht
09.2023 - Current
- Acting as a marketing consultant to other marketing agencies and as supportive staff in periods of need
- Undertaking and executing various projects such as art direction to photoshoots, SEO, UI web projects, and branding projects in the Netherlands, Belgium, and Greece.
- Preparing and designing monthly calendars for various clients across multiple platforms by using graphic design software applications.
- Creating and managing online campaigns across multiple platforms including Google AdWords, Facebook Ads, LinkedIn Ads, and TripAdvisor Ads (for the F&B industry)
- Producing engaging video content for use in paid advertising campaigns.
- Executing more than 15 projects as an art director by developing creative concepts, directing photo shoots, managing video production crews, and overseeing post-production editing.
- Managing a portfolio of 10+ clients in various industries in Greece, the Netherlands, and Belgium
- Offering my consulting services to 5 marketing agencies and participating in brainstorming sessions with other professionals to generate innovative ideas.
Floor Manager
Inditex NL S.A.
Maastricht
11.2023 - Current
- Coaching team members on customer service techniques and providing feedback on performance.
- Analyzing customer feedback data to identify areas of improvement in service quality.
- Participating in meetings with upper management to discuss progress reports or operational updates.
- Managing store opening and closing procedures to optimize store readiness and maintain strict financial controls.
- Delegating tasks appropriate to individual employees to provide development opportunities.
- Improving customer service ratings by 35%, developing a strong knowledge of the company's products and services.
- Remaining calm and professional in stressful circumstances effectively diffusing tense situations and resolving customer inquiries and complaints.
Account Manager & Content Specialist
Olive Creative Marketing House S.A.
Thessalonliki
01.2022 - 01.2023
- Devised and executed comprehensive digital marketing strategies, encompassing Above-the-Line (ATL) ads such as radio, press, and television, as well as Below-the-Line (BTL) initiatives like banners and email marketing
- Served as the primary point of contact, addressing and resolving key client issues
- Provided detailed performance reports to facilitate data-driven decision-making
- Developed and delivered monthly digital content for various social media platforms, including Instagram, Facebook, LinkedIn, YouTube, Google, and the client's website
- Optimised potential of over 40 online and offline projects while serving as art director
- Fostered stronger client relationships, resulting in attaining a high client retention rate of 95%
- Attained 15% increase in monthly recurring revenue by identifying opportunities for upselling
- Achieved 25% increase in annual revenue by managing and expanding a portfolio of more than 15 new clients
- Improved quality of content produced by offering training to the company's copywriting and content creation team
- Implemented diverse advertising tactics, including securing interviews, articles in prominent publications, and TV appearances, resulting in a 22% increase in the restaurant's follower base.
Marketing Project Specialist
Win Consulting Ltd
Thessaloniki
01.2021 - 01.2022
- Led team of five marketing professionals to ensure smooth project execution
- Oversaw the regular delivery of content for diverse brands and organisations on a monthly basis
- Collaborated with internal teams for seamless execution of digital marketing campaigns
- Built and maintained strong client relationships to attain desired business outcomes
- Increased team productivity by 30% by utilising a range of project management tools
- Attained 90% client retention and satisfaction rate by delivering every project within set timelines
- Managed €650K marketing project to encourage lifelong learning on social media and TV, funded by the Greek State
- Created and delivered engaging content for a diverse range of clients, including public entities such as municipalities and private firms, such as world-renowned wine companies
- Contributed to 8 multimillion-euro marketing projects sponsored by the Greek State and the EU, aimed at promoting education, sales, and Greek food products.
Marketing Consultant
RETHINK S.A.
Thessaloniki
01.2021
- Developed and executed effective plans to attract potential clients
- Utilised various digital marketing campaigns, such as online advertising, social media marketing, or email campaigns, to promote company's technological products or services
- Attained 15% increase in monthly recurring revenue by providing comprehensive support for digital campaigns
- Fostered and maintained strong client relationships by serving as the main point of contact and resolving client complaints
- Created compelling advertising and content copies for various platforms, including social media, the company's website, and brochures, to reach and engage within target markets.
Marketing & Advertising Intern
Alpha Satellite Television S.A
Thessaloniki
01.2020 - 01.2021
- Assisted in managing the channel's social media presence by creating compelling content, including copywriting for promotional campaigns.
- Researched current industry trends, competitive landscape, and target audience insights.
- Assisted in coordinating promotional events such as product launches and trade shows.
- Coordinated with graphic designers, media planners, copywriters, photographers, printers., to produce effective advertisements.
Sales Associate, Store Cashier, Visual Merchandiser
Inditex S.A.
Thessaloniki
01.2017 - 01.2021
- Provided exceptional customer service by assisting shoppers in finding products and answering inquiries about merchandise
- Collaborated with the sales team to achieve sales targets
- Assisted in reconciling daily sales and cash transactions to ensure accuracy of financial records
- Achieved monthly sales increase of 3K€ by employing effective upselling techniques
- Enhanced in-store aesthetics and optimised product placement by serving as visual merchandiser for nearly a year
- Completed training as visual merchandiser and shipping specialist, ensuring store's smooth operations during peak periods.
Sales Team Leader | Sales Associate
Vodafone S.A.
Thessaloniki
01.2016 - 01.2017
- Led and motivated team members aimed at attaining sales targets and delivering exceptional results
- Collaborated with sales representatives to achieve revenue targets
- Engaged with customers to understand their needs and provide suitable solutions, amplifying client trust
- Improved team productivity by 40% through effective guidance and support
- Attained 22% increase in annual revenue and high client retention rate of 95% through effective team collaborations.
Municipal Intern
Municipality of Neapoli-Sykies
Thessaloniki
01.2016
- Delivered essential support in various administrative tasks, contributing to smooth operation within the municipality.
- Proofread municipal documents before submitting them for review by the state authorities.
- Analyzed financial statements to identify areas of improvement in municipal operations.
- Organized information from multiple sources into accessible formats for easy retrieval.
- Supported senior staff members in the completion of complex projects within deadlines.
Project Assistant
Proopsis Consulting S.A.
Athens
01.2015 - 01.2016
- Assisted Project Managers in the strategic planning of diverse marketing campaigns and preparing project plans, schedules, and budgets.
- Provided valuable insights for campaign execution by gathering and analyzing market data.
- Contributed to the success of various events and conventions by playing a key role in the execution of marketing strategies.
- Created communication materials such as newsletters, brochures, emails. to promote projects internally and externally.
- Acted as point of contact between the Project Manager and other departments, teams within the organization regarding assigned tasks, projects.
Education
MBA - Business Administration And Management
Aristotle University of Thessaloniki
Greece 04-2020
Bachelor of Science - Political Sciences
Aristotle University of Thessaloniki
Greece 07-2017
Bachelor of Arts - Journalism & Mass Media Communication
Aristotle University of Thessaloniki
GreeceSkills
- Content Creation & Management
- Sales & Revenue Optimization
- Business Growth Initiatives
- Brand Storytelling & Messaging
- Campaign Planning & Execution
- Art Direction
- Community Management
- Customer Acquisition & Retention
- Online engagement
- Google Analytics expertise
- Brand Development
- Email Marketing
- KPIs Monitoring
- Audience Engagement
- Market Analysis
- Project Management
- Copywriting and editing
- Content Development
- New Business Development
- SEO proficiency
- Public Relations Strategies
- Event Networking
Languages
- Greek, Native
- English, Proficient (C2)
- French, Intermediate (B2)
- Italian, Elementary (A2)
- Dutch, Learning
References
References available upon request.
Timeline
Floor Manager
Inditex NL S.A.
11.2023 - Current
Freelance Digital Marketer
Lalala Marketing Agency
09.2023 - Current
Account Manager & Content Specialist
Olive Creative Marketing House S.A.
01.2022 - 01.2023
Marketing Project Specialist
Win Consulting Ltd
01.2021 - 01.2022
Marketing Consultant
RETHINK S.A.
01.2021
Marketing & Advertising Intern
Alpha Satellite Television S.A
01.2020 - 01.2021
Sales Associate, Store Cashier, Visual Merchandiser
Inditex S.A.
01.2017 - 01.2021
Sales Team Leader | Sales Associate
Vodafone S.A.
01.2016 - 01.2017
Municipal Intern
Municipality of Neapoli-Sykies
01.2016
Project Assistant
Proopsis Consulting S.A.
01.2015 - 01.2016
MBA - Business Administration And Management
Aristotle University of Thessaloniki
Bachelor of Science - Political Sciences
Aristotle University of Thessaloniki
Bachelor of Arts - Journalism & Mass Media Communication
Aristotle University of Thessaloniki
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