Summary
Overview
Work History
Education
Skills
Languages
Certification
Accomplishments
Interests
Timeline
Generic

Spencer Brake

St. John's

Summary

Founder, systems architect, and digital operator with a decade of entrepreneurial leadership and high-performing sales execution. Proven ability to lead initiatives from zero to scale—building brands, teams, and infrastructure from scratch while delivering measurable outcomes. Specializes in diagnosing business inefficiencies and deploying tailored automation, marketing, and digital asset systems. Blends tactical empathy with technical mastery to drive revenue, retention, and operational efficiency across sectors. Hands-on, forward-thinking, and built to lead from the front.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Founder | Systems & Solutions Architect

Presidia Solutions
01.2021 - Current

Presidia is a dynamic, results-driven company focused on providing end-to-end solutions for small businesses, entrepreneurs, creators, political campaigns, educational institutions, and more. We (I) specialize in solving complex digital and operational challenges by delivering tailored solutions that streamline business processes, boost productivity, and enhance client engagement.


  • Business Automation
    Identify inefficiencies and implement automation solutions (using tools like n8n, Zapier, and Make) to reduce manual workloads and improve system processes.
    Leverage AI and custom GPTs for data handling, customer service automation, and marketing strategies.
    Improve business workflows, helping clients scale effectively without compromising quality.
  • Web Design & Development
    Build high-performing websites with an emphasis on form, function, and fashionability.
    Use cutting-edge technologies and platforms (Vercel, Supabase, Figma, and custom GPTs) to create modern, scalable, and aesthetically pleasing websites and webApps.
    Optimize websites for speed, user experience, and conversion.
  • Digital Marketing & Content Creation
    Craft digital assets such as graphics, videos, and multimedia to reflect the brand identity and engage the target audience.
    Implement social media strategies, including cross-social posting, scheduling, and meta ad campaigns, to ensure consistent brand visibility.
    Use real-time data and client feedback to adjust strategies and improve performance.
  • Brand Identity & Creative Direction
    Help businesses define their unique identity and create a cohesive brand story.
    Develop brand elements, including logos, color schemes, and messaging, ensuring alignment with the company’s values and vision.
    Provide direction and strategic insights for businesses looking to refine or redefine their branding.
  • Client Acquisition & Relationship Management
    Provide clients with tailored solutions for lead generation, client acquisition, and nurturing long-term relationships.
    Apply strategic marketing, SEO, and lead funnel optimization to maximize conversion rates and revenue generation.
  • Consulting & Systems Optimization
    Offer consulting services to businesses seeking improvements in their digital systems and workflows.
    Identify inefficiencies, recommend solutions, and help implement them to achieve business objectives faster and more effectively.

Front of House Manager

LiquorSauce
05.2022 - Current
  • Partnered with back-of-house management in order to maintain seamless communication between teams, ensuring a smooth dining experience for guests.
  • Resolved guests complaints while maintaining positive customer environment.
  • Maintained positive team environment by encouraging teamwork and respect in accordance with company mission.
  • Acted as the main point of contact for guest inquiries, addressing concerns promptly and professionally while maintaining a positive rapport with clientele.
  • Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.
  • Maintained high standards of cleanliness and organization throughout the establishment, ensuring compliance with health codes and regulations.
  • Enhanced customer satisfaction by implementing effective front of house management strategies.
  • Performed cash handling activities and secured nightly bank deposits.

Budtender, Dispensary Supervisor

Canopy Growth, Rise Cannabis
09.2018 - 01.2021
  • Utilized strong interpersonal skills to build rapport with customers, establishing trust and credibility as a knowledgeable resource on cannabis products.
  • Promoted a welcoming atmosphere by greeting each customer warmly upon arrival, fostering an inclusive environment that encouraged return visits.
  • Increased repeat business through exceptional customer service and extensive knowledge of cannabis products.
  • Employed effective cash handling procedures for accurate accounting of daily sales transactions while minimizing discrepancies or losses.
  • Enhanced customer experience by providing personalized product recommendations based on individual needs and preferences.
  • Educated customers about responsible consumption practices, promoting safe and enjoyable cannabis use experiences.

Sales Team Leader

Avalon Automation
05.2015 - 01.2018
  • Built strong team by recruiting and developing top sales talent.
  • Set ambitious sales goals and motivated strong performance to keep team growing effectively.
  • Expanded company customer base and cemented market presence by implementing strategic sales plans.
  • Managed a high-performing sales team, consistently achieving and surpassing set targets.
  • Developed strong relationships with key clients, resulting in increased customer satisfaction and retention.
  • Implemented new sales techniques and tools that led to increased efficiency and effectiveness in acquiring new customers.
  • Analyzed market trends and competitor activity to identify new business opportunities for the team.
  • Mentored junior team members to develop their Door-To-Door & Cold Calling skills and advance their careers with the company.

Laborer | Delivery | Supervisor

Mighty Whites Laundry - Family Owned
01.2008 - 01.2015
  • Loaded, unloaded, and moved material to and from storage and production areas.
  • Expanded skill set through continuous learning of new techniques, tools, and equipment related to laborer tasks.
  • Improved worksite efficiency by maintaining clean and organized work areas.
  • Performed general housekeeping and cleaning tasks.
  • Maintained high-quality workmanship through attention to detail and adherence to industry standards.
  • Bolstered team morale with a positive attitude and willingness to help others when needed.

Education

2 Year Program Diploma - Sound Engineering

College of The North Atlantic
St. John's, NL
04-2025

Apprenticeship - Commercial, Residential, Industrial Electrical

College of The North Atlantic
St. John's, NL
06-2021

Skills

  • Sales and sales coaching
  • Autonomous and Executive Decision-making Strategic and Critical thinking
  • Solutions-based sales
  • Tactical Empathy and business planning understanding
  • CRM proficiency
  • Upselling Top Down Selling strategies
  • Excellent Communication skills, Entrepreneurial innovative &
  • Marketing & Client engagement
  • Prospecting and lead generation
  • Objection handling & Target achievement
  • Neurolinguistic Programming
  • Multitasking Abilities

Languages

English
Native or Bilingual

Certification

Sound Engineer

Professional and Certified Prospector

Firearms License

Skid Steer Operator

Electrical Apprenticeship [2nd block]

Web Design Course (6mo - MiMo)

Neurolinguistic Sales Training

LLQP Insurance Sales License

Accomplishments

  • Founded and scaled Presidia Corp into a multi-disciplinary digital solutions agency serving creators, startups, nonprofits, and political campaigns.
  • Closed and retained dozens of clients by delivering tailored automation, branding, and digital infrastructure solutions.
  • Independently developed and launched the JIMI app, solving cannabis industry inefficiencies through verified batch data and quality-driven consumer tools.
  • Built end-to-end automation systems using n8n, Supabase, Make, Salesforce, and custom GPTs—streamlining client operations and reducing manual workloads.
  • Produced high-impact branding assets using Adobe Creative Suite, Figma, CapCut, and Canva—integrated into ad funnels to drive engagement and revenue.
  • Executed strategic ad campaigns across Meta platforms, delivering targeted growth and measurable ROI.
  • Delivered complex client work ahead of deadlines while maintaining high standards of polish and functionality.
  • Directed political and nonprofit digital campaigns, aligning message, brand identity, and distribution with target audience analytics.
  • Operated as a solo lead across sales, development, design, and implementation—demonstrating elite full-stack versatility and leadership under pressure.

Interests

Minerals Prospecting

App Development

Martial Arts

Music and Sound Design

Contemporary/Modern Art

Reading

Learning

Fitness Health

Timeline

Front of House Manager

LiquorSauce
05.2022 - Current

Founder | Systems & Solutions Architect

Presidia Solutions
01.2021 - Current

Budtender, Dispensary Supervisor

Canopy Growth, Rise Cannabis
09.2018 - 01.2021

Sales Team Leader

Avalon Automation
05.2015 - 01.2018

Laborer | Delivery | Supervisor

Mighty Whites Laundry - Family Owned
01.2008 - 01.2015

2 Year Program Diploma - Sound Engineering

College of The North Atlantic

Apprenticeship - Commercial, Residential, Industrial Electrical

College of The North Atlantic
Spencer Brake