Sonia Alejandra Fraga
Amsterdam,NH
Summary
Proactive and detail-oriented product professional, with over half a decade of experience in product roles and a background in software development. Proficient in utilizing data to drive strategic decisions, particularly within the realms of PaaS and SaaS products exploring fraud prevention, e-commerce, ECM, and BPM areas. Dedicated to developing products that make people's lives easier. Emphasizing alignment between the company’s business model and customer experience to achieve strategic objectives and ensure sustained success.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Product Owner
Oiti Tech
12.2022 - 02.2024
- Orchestrated the roadmap and detailed the product requirements, ensuring alignment with several stakeholders, the company's business model and the customer experience
- Aligned the product vision and strategy with company goals, identifying and monitoring key success metrics to guide goal achievement within the team
- Conducted market research and product discovery to gather industry trends and capitalize on prime opportunities, either creating or confirming ideas
- Executed user testing and refined new features for release, leveraging data analysis techniques to interpret users feedback results and identify areas for improvement
- Prioritized tasks, identified potential risks, and optimized processes to meet deadlines
- Managed a fraud prevention software product specializing in biometric authentication of faces and documents for digital onboarding and transactions, particularly for digital banking clients.
Product Owner
Grupo Supernosso
02.2022 - 09.2022
- Engaged closely with UX/UI and BI teams to craft innovative action plans, while conducting user research and analysis, driving product discovery
- Defined success metrics (KPIs) and monitored NPS, MAU, and Retention Rates
- Managed, refined, and prioritized the product backlog, ensuring ongoing CRM platform evolution
- Collaborated cross-functionally to ensure seamless CRM integration, optimizing operational workflows
- Conducted market analysis to identify gaps, successfully introducing new CRM features.
Product Owner
SYDLE
07.2020 - 12.2021
- Conducted requirements analysis in collaboration with internal stakeholders to build transformative, value-data driven systems
- Managed Product Backlog by prioritizing stories and gaining stakeholder approval
- Formulated strategies to improve business areas, emphasizing robust relationships building
- Fostering integration among cross-functional squads (growth team, UX/UI, customer service, and infrastructure) to amplify product enhancements, actively resolving impediments, and guttering new features ideas.
Business Analysis Junior
Engineering Brasil
01.2019 - 01.2020
- Gathering requirements with international Stakeholders in order to understand their demands regarding the product
- Production of manuals, use cases, prototypes, acceptance criteria and test cases, training and reports
- Writing requirement specification documents, describing functional and non functional aspects with 5W1H and analyzing the impacts of changes in system functionality.
System Software Development Junior
Pris
01.2019 - 01.2020
- Implemented enhancements to visualize tables on the system's platforms, focusing on improving user comprehension and analysis of information for the Options Report, a C# Cloudbased product utilizing Microsoft technologies such as Azure, Asp.Net and Dev Express
- Collaborated within a team to ensure continuous system development, participating in planning meetings and code reviews to ensure the quality and efficiency of the final product
- Contributed to enhancing system security by implementing measures to address potential vulnerabilities and safeguard user data.
Education
MBA - Project Management
University of São Paulo (USP)
Brazil06.2023
Bachelor of Science - Information Systems
Federal University of Minas Gerais (UFMG)
Brazil11.2020
Skills
- Product Roadmaps
- Backlog Prioritization
- KPI Tracking
- Product Strategy
- Project Planning
- Team Leadership
- Risk Assessment
- Stakeholder Engagement
- Product Discovery, UX knowledge
- Business Analysis
- Release Planning
Languages
Portuguese
Native language
English
Proficient
C2
Spanish
Upper intermediate
B2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Boardgames
Gym
Live music
Timeline
Product Owner
Oiti Tech
12.2022 - 02.2024
Product Owner
Grupo Supernosso
02.2022 - 09.2022
Product Owner
SYDLE
07.2020 - 12.2021
Business Analysis Junior
Engineering Brasil
01.2019 - 01.2020
System Software Development Junior
Pris
01.2019 - 01.2020
MBA - Project Management
University of São Paulo (USP)
Bachelor of Science - Information Systems
Federal University of Minas Gerais (UFMG)
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