Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Simona Fedorková

Simona Fedorková

Amsterdam

Summary

Results-driven innovation & brand marketing leader with over 8 years of experience in developing and executing innovation and brand strategies within the beverage industry. Skilled in leading cross-functional teams and driving business growth through consumer insights, innovation and marketing campaigns. Demonstrated success in managing multi-million euro commercial initiatives and delivering improvements in portfolio performance across diverse markets. Passionate about aligning brand strategies with corporate objectives to maximize profitability and strengthen brand equity.

Overview

8
8
years of professional experience

Work History

Head of Innovation Netherlands & France

Royal Grolsch
12.2021 - Current
  • Developed the Innovation Agenda that addresses identified growth opportunities and translated them into the NPD pipeline in order to reach the business’ NPR ambitions at superior margins by premiumization of the portfolio, delivering the category strategy and taking disproportionate share of the value created.
  • Integrate the potential impact of long term trends in the market and articulated strategic responses to these trends - eg. 0.0% specialties, native craft, easy-drinking lager, RTD.
  • Full responsibility for NPD Stage Gate process and major commercial innovation initiatives - incl. multi-country, high complexity CAPEX projects (eg. PNA RB and crate development for NL, GE, CZ and SK - 25 mio. EUR CAPEX).
  • Led multi-country cross-functional teams. Prioritized tasks for the project teams to focus on, allocated appropriate resources to handle their delivery in an efficient manner.
  • Negotiated approval of concepts that address consumer needs and market opportunities in stages with ExCo and obtained buy in and input from relevant commercial and supply chain functions.
  • Established processes that bring together insights from different markets & categories, as well as out of market initiatives, collaborated with the cross-functional teams to conduct initial feasibility assessments and plan future innovation activities.


Innovations Manager Flavoured Portfolio CZ & SK

Plzensky Prazdroj
05.2020 - 11.2021
  • Developed and executed 3-year NPD pipeline for PPAS flavored portfolio - Birell, Frisco, Kingswood, new brands.
  • Delivered end-to-end NPD process incl. growth opportunity scoping, market analysis, ideation, concept development & validation with consumers, product development and in-market launch.
  • Led CZ&SK cross-functional teams to achieve projects goals, fostering collaboration and innovation in ways of working.
  • Developed a new non-alcoholic non-beer brand from scratch - brand fundamentals, packaging design, product.
  • Developed and maintained relationships with flavour suppliers and external contract manufacturers.
  • Mentored a junior team member for career advancement.

Pilsner Urquell Brand Manager Slovakia

Plzensky Prazdroj
08.2019 - 04.2020
  • Collaborated with cross-functional teams for successful integrated commercial plan delivery for Pilsner Urquell brand in Slovakia.
  • Implemented appropriate mix of adapted and locally developed campaigns - eg. Ice Hockey campaign.
  • Analyzed market trends and brand performance to identify consumer and customer needs and preferences for annual strategic planning.
  • Managed a brand specialist, fostering her professional growth and development. Brand specialist promoted to junior brand manager role.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Oversaw execution of event activities - eg. Grape Festival.
  • Managed 1.2 mio EUR budget, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.

Innovations Manager Flavoured Portfolio CZ & SK

Plzensky Prazdroj
02.2019 - 07.2020
  • Managed the NPD process for flavored portfolio - Birell, Frisco, Kingswood, new brands.

Future Leaders Trainee Program CZ

Plzensky Prazdroj
02.2017
  • 2-year management trainee program
  • 3 assignments - Innovations, Sales, Trade Marketing
  • Responsible for project management of various commercial activities - standard NPD projects, on trade activations, opportunity scoping for alternative sales channels.

Education

Master in International Trade, Minor in Marketing - Faculty of International Relations

University of Economics Prague
Prague
05.2017

Exchange program - School of Business

Singapore Management University
Singapore
05.2015

Bachelor's Degree in International Trade - Faculty of International Relations

University of Economics Prague
Prague
05.2011

Skills

  • Innovation & Growth Strategy
  • Brand Strategy & Development
  • Cross-functional Team Leadership
  • Market Analysis & Consumer Insights
  • Budget Management
  • Marketing Campaign Management
  • Complex Stakeholder Management
  • Project Management
  • Effective Communication & Presentation Skills
  • Adaptability and Flexibility

Languages

Czech
Native language
English
Advanced
C1
French
Elementary
A2

Timeline

Head of Innovation Netherlands & France

Royal Grolsch
12.2021 - Current

Innovations Manager Flavoured Portfolio CZ & SK

Plzensky Prazdroj
05.2020 - 11.2021

Pilsner Urquell Brand Manager Slovakia

Plzensky Prazdroj
08.2019 - 04.2020

Innovations Manager Flavoured Portfolio CZ & SK

Plzensky Prazdroj
02.2019 - 07.2020

Future Leaders Trainee Program CZ

Plzensky Prazdroj
02.2017

Master in International Trade, Minor in Marketing - Faculty of International Relations

University of Economics Prague

Exchange program - School of Business

Singapore Management University

Bachelor's Degree in International Trade - Faculty of International Relations

University of Economics Prague

Similar Profiles

CREATE PROFILE
Simona Fedorková