Shreyas SH

Primary Engagement: Engaged as a Business Analyst for a Fortune 500 cybersecurity client within their DTC Customer Acquisition Analytics department.

• Increased customer NPS by 38% (3.25 to 4.5) within 9 months through systematic analysis of customer feedback, and process optimization.
• Designed a predictive analytics dashboard enabling the affiliate marketing team to optimize a $2M+ budget allocation through dynamic ROAS/CPA modeling.
• Identified revenue leakage points for the Identity-Security product, implementing solutions that recovered $1.2M in quarterly revenue.
• Pioneered a customer lifetime value model incorporating cross-sell analytics, enabling the optimization of a $15M+ annual marketing investment.
• Integrated disparate data sources into a unified analytics platform, creating a single source of truth for freemium product performance.
• Automated weekly reporting processes eliminate manual effort and generate $120K in annual cost savings through improved efficiency.
• Built a time-series forecasting model to predict trial conversion volumes, enabling data-driven budget reallocation and optimizing approximately $5 million in marketing spend.

Selected Other Engagements:

• Designed an automated time‑series pipeline yielding 15% MAPE, strengthening executive planning cadence and variance management across fiscal periods for a leading tax & auditing firm
• Directed a time-critical SAS-to-Python modernization of the labor demand planning platform for a Fortune 500 media & entertainment client, orchestrating a 650-script wave migration in 75 days and realizing $1.5M yearly cost savings.

• Partnered with Director-level stakeholders at $3.00B+ healthcare NGO to design end-to-end data strategy, defining business requirements and ETL processes that enabled real-time analytics for 500+ care providers
• Developed standardized operational frameworks across 5+ business lines, reducing process inconsistencies by 40% and enabling scalable operations for organizational growth
• Eliminated critical system downtimes affecting 5+ business lines through root-cause analysis and process optimization, reducing revenue loss by 95% and improving operational reliability
• Spearheaded enterprise-wide automation initiative, identifying and implementing process improvements that reduced manual effort by 80% and generated $100K in annual productivity savings
• Led cross-functional initiatives with 15+ stakeholders to optimize system performance, delivering 20% improvement in processing speed
• Redesigned critical operational processes across 2 product lines, reducing error rates by 85% and improving overall efficiency by 30%, resulting in enhanced customer satisfaction scores
• Optimized database performance and server configurations, reducing processing delays by 50% and enabling real-time decision-making capabilities for business stakeholders.
• Managed mission-critical infrastructure supporting 300+ components with 99.9% uptime, ensuring business continuity and exceeding SLA commitments for enterprise operations.
• Orchestrated agile delivery processes with key stakeholders, improving project visibility and reducing time-to-market by 25% through enhanced communication and project tracking
• Developed and executed comprehensive training program for 6+ team members, improving team productivity by 20% and reducing onboarding time from 6 weeks to 3 weeks
• Led critical system modernization project, successfully migrating enterprise data infrastructure with zero downtime, improving processing speed by 25% and reducing maintenance costs
• Trained in AWS, Windows AD, Linux and Database Administration.