SHADE JOY JUBRILLA
Rotterdam
Summary
Trade Marketing and Client Strategy Professional with over 8 years of experience across Europe and Africa, specializing in product launches, retail marketing, market entry research, and key account management.
Overview
10
10
years of professional experience
Work History
Consumer Experience & Marketing Support Specialist
Eurail
Utrecht
04.2025 - Current
- Handled over 120 daily consumer interactions across Europe, achieving 96% customer satisfaction rate.
- Delivered insights to optimize customer journey and decrease escalations by 25%.
- Streamlined workflows, reducing response time by 35% and enhancing FAQ and marketing content.
Trade Marketing & Market Entry Research Officer
Netherlands African Business Council
Den Haag
10.2024 - 03.2025
- Conducted competitive market analysis supporting Dutch firms’ entry strategies across Africa.
- Coordinated trade missions fostering partnerships between African and European leaders.
- Increased digital engagement by 30% through enhanced content strategies.
Marketing Projects & Campaigns Officer
Bright Network
Remote
06.2024 - 09.2024
- Created cross-industry marketing solutions for P&G, Deloitte, and British Airways.
- Engaged in UX research and branding projects to enhance user experience.
- Facilitated networking initiatives to strengthen industry connections.
- Achieved 15% efficiency improvements across multiple campaign initiatives.
Business Development & Client Strategy Manager
Polaris Bank
Lagos
09.2018 - 08.2023
- Acquired and managed 700+ client portfolios, achieving 98% satisfaction rate.
- Spearheaded acquisition of over 50 corporate clients, driving 30% growth in portfolio revenue.
- Designed loan packages and financial products for SMEs, increasing SME accounts by 25%.
- Boosted high-value client revenue by 19% through targeted product offerings.
- Digitized operations and implemented process automation, enhancing efficiency by 50%.
- Delivered market insights and competitive analyses to support product development strategies.
- Developed account growth strategies based on market trends and competitive landscape.
Business Development & Credit Risk Analyst
Skye Bank PLC
Lagos
06.2015 - 08.2018
- Onboarded over 500 SME and retail clients, ensuring full KYC and AML compliance.
- Reduced loan processing turnaround by 30% through workflow optimization.
- Collaborated with credit and risk teams to create customized loan products for underserved markets.
Education
Master of Arts - International Governance and Policy Development
Erasmus University
Netherlands12.2024
MBA - Human Resource Management
Ladoke Akintola University of Science and Technology
Nigeria02.2019
Bachelor of Arts - French Language (Second Class Upper Division)
Ekiti State University
Nigeria04.2013
Skills
- Trade and retail marketing
- Go-to-market strategy
- Key account management
- Market analysis
- Agile project management
- Negotiation
- Stakeholder engagement
- Visual merchandising
- Consultative selling
- Multilingual communication
- Teamwork and collaboration
- Customer service
- Problem resolution
- Organization and time management
Accomplishments
- Drove a 30% increase in corporate portfolio revenue at Polaris Bank through strategic client acquisition.
- Increased Polaris Bank branch balance sheet fourfold (N2B to N8B in 6 months).
- Recovered 70% of non-performing loans, significantly boosting profitability.
Timeline
Consumer Experience & Marketing Support Specialist
Eurail
04.2025 - Current
Trade Marketing & Market Entry Research Officer
Netherlands African Business Council
10.2024 - 03.2025
Marketing Projects & Campaigns Officer
Bright Network
06.2024 - 09.2024
Business Development & Client Strategy Manager
Polaris Bank
09.2018 - 08.2023
Business Development & Credit Risk Analyst
Skye Bank PLC
06.2015 - 08.2018
Master of Arts - International Governance and Policy Development
Erasmus University
MBA - Human Resource Management
Ladoke Akintola University of Science and Technology
Bachelor of Arts - French Language (Second Class Upper Division)
Ekiti State University