SAURABH MITTER

· Piloted a $9M budget to lead growth & engagement strategy that drove 78% user acquisition via paid media & event activations

· Managed Ecommerce Product to drive online order processing and payments interface leading to $1M/month in revenue in FY24

· Developed product marketing strategy with focus on awareness, consideration and trial model with a cost per qual. lead of 311$

· Designed Lead process flow for B2b & B2c marketing resulting in 82% MQL and SQL traceability on HubSpot, GA4, Power BI

· Drove Return on Ad Spend (RoAS) optimization of 400% through attribution methodologies, targeting & channel exploration

· Nurtured Account based marketing for digital B2B and B2C customer leading to 37% increase in leads resulting in $3B revenue

· Pioneered Fusion website redesign product with UI/UX changes including B2c consumer interface for lead gen

· Developed and executed Go To Market strategy for online & offline channels in Fr, ITA, GER and English speaking regions

· Develop and implement strategies for optimized URLs, metadata and auto-generated sitemap for 1M + products

· Coached 15 direct reports & achieved a target of Customer Acquisition Cost (CAC) of $35, 40% lower than FY20

· Managed media plan budget of $2.5 M on omni-channel such as Programmatic, Facebook, Google, SMS, Email, WhatsApp, leading to a LTV:CAC of 25:1

· Transformed brand narrative to digital B2B customer acquisition leading to 30% increase in online loan disbursed

· Innovated product on AI based Chat Bot and WhatsApp for business, created BRD and tested MVP, leading to 15% increase in the MQLs

· Implemented SEO for Ziploan to effectuate 24% increase in organic traffic with 5 keywords ranking in top 5 Search

· Launched OKR's to monitor performance and synthesize customer feedback to identify pain points - driving continuous improvement and delivering incremental impact boosting team productivity by 22%

· Envisaged features in CRM development needed for effective lead tracking and implemented lead scoring, guiding the tech team, leading to MQL traceability of 91%

· Developed research plan to gather customer insights & validated product roadmap to boost NPS by 15%

· Established SEO leading to 33% increase in (NB) organic traffic globally in US, Canada (NA) , UK, IR, DACH, BeNeLux, Nordics (EMEA), Aus (APAC)

· Piloted Marketing Technology Integration product, consolidated data from esoteric source (Snowflake/Tableau) improving KPI & forecast reporting by 75%

· Designed Marketing Strategy for FY22 with focus on Awareness, Consideration and Trial model with $ 2 M budget

· Attained 88% MQL and SQL traceability on HubSpot and Salesforce by designing Lead process flow for B2c and using sales lead attribution models

· Managed brand narrative and performance marketing for digital B2B and B2C customer leading to 37% increase in traffic

· Pioneered CPL of $30, 45% less than FY 21 with a conversion rate of 6.7% on Google Search Advertising and digital media

· Analyzed user search data to determine consumer behavior to implement SEO, increasing organic traffic by 17%, leading 4 direct reports to accomplish LTV:CAC of 9.6

· Ushered product vision and strategy for mobile, web and app platforms for 35% increase in GBV YoY

· Worked closely with Design and Product to deliver high impact B2c products and attained a gross booking value (GBV) of $40 M in FY19-20 from e-commerce via app, web and mobile portals

· Accomplished 20% increase in e-com orders and 30% increased lead generation, resulting in $10 M in revenue

· Supervised product to create Lifecycle funnel- Sign-up, On-boarding, Engagement leading to 20% Conversions

· Orchestrated scaling app from 0.2M to 0.8M MAU's via Digital Campaigns (PPC) with digital budget of $750,000

· Grew ecommerce acquisition from $5 M to $25 M GMV by creating and performing Affiliate product GTM

· Introduced features for tracking mobile usage, integrated in app payment options, and accomplished Front end, mobile screen designs, UI/UX improvements leading to 400% jump in engagement

· Enhanced SEO resulted in increase in organic traffic by 30% and increased LTV:CAC to 6:1, with conversion at 8 $

· Optimized e-commerce order flow, reduced complaint tickets by 25% and customer support expenses by 35%

· Assessed Net Promoter Score (NPS) to filter out erroneous sellers, enhancing customer satisfaction by 17%

· Scrutinized A/B tests and customer interviews to identify impediments to revamp UI / UX & Salesforce CRM integration increasing customer stickiness by 11%

· Revamped customer interface screen design and UI/UX design for Paytm Marketplace frontend

· Governed P&L for Home & Kitchen boosting transaction volume by 150% and revenue by 88%, driving $15 M GMV

· Developed and executed a go to market strategy for Ola Cabs, Google, Tissot and YouTube on Airtel Smart Ad leading to an average growth of 16% new users across channels

· Directed team of 4 developers and test engineers on 5 releases to revamp BMAP User Interface across two organizations: SunTrust Bank, USA and Wells Fargo Bank, USA