Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sabashini Naicker

Zug

Summary

Dynamic Executive leader with a proven track record at Smith + Nephew, excelling in strategic marketing and partnership development. Spearheaded innovative product launches, driving significant revenue growth while optimizing budget allocation. Adept at cross-functional team leadership and marketing analytics, fostering collaboration to achieve ambitious business objectives.

Overview

27
27
years of professional experience

Work History

Vice President of Marketing

Smith + Nephew
01.2024 - Current
  • Supported development of integrated marketing strategies to enhance brand visibility and market reach.
  • Assisted in conducting market research to identify consumer preferences and trends.
  • Collaborated with cross-functional teams to ensure cohesive messaging across channels.
  • Contributed to the creation of marketing materials, including digital content and promotional assets.
  • Engaged in social media management to increase audience engagement and brand awareness.
  • Participated in analyzing campaign performance metrics to inform future marketing initiatives.
  • Increased brand awareness by developing and executing comprehensive marketing campaigns.
  • Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
  • Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Elevated the company''s thought leadership position by delivering impactful presentations at industry conferences and events.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Managed $[Amount] annual marketing budget.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Boosted sales revenue through innovative product launch strategies and targeted promotions.
  • Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
  • Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
  • Established strong relationships with key industry partners, securing valuable co-marketing opportunities and sponsorships.
  • Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Oversaw 7-person marketing team (direct reports), promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Managing Director

Smith + Nephew
10.2020 - 12.2023
  • Directed strategic initiatives to enhance operational efficiency and drive organizational growth.
  • Collaborated with cross-functional teams to align business objectives and improve stakeholder engagement.
  • Analyzed market trends to identify opportunities for expansion and competitive advantage.
  • Developed and implemented performance metrics to monitor progress and drive accountability across departments.
  • Facilitated leadership training programs to cultivate talent and promote a culture of continuous improvement.
  • Oversaw budgeting processes, ensuring alignment with strategic goals and resource allocation efficiency.
  • Established partnerships with key industry stakeholders to support business development efforts.
  • Led change management initiatives, fostering adaptability among teams during transitional phases.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
  • Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
  • Optimized resource allocation for improved efficiency and profitability across all departments.
  • Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
  • Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
  • Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
  • Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management.
  • Directed large-scale projects from inception to completion on time/budget with strict adherence to quality standards.
  • Championed process improvement initiatives to streamline workflows, reduce costs, and enhance productivity.
  • Promoted a culture of continuous learning by investing in employee development programs and resources.
  • Achieved substantial cost reductions by renegotiating supplier contracts and optimizing supply chain logistics.
  • Drove company revenue growth, orchestrating effective sales and marketing strategy that targeted untapped markets.
  • Negotiated high-value contracts with key clients, securing long-term revenue streams.
  • Cultivated high-performance organizational culture by implementing robust talent management and development program.
  • Championed adoption of remote work technologies, ensuring business continuity and employee wellbeing during challenging times.
  • Enhanced team productivity with implementation of agile methodologies, fostering culture of continuous improvement.
  • Assisted in recruiting, hiring and training of team members.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Senior Director

Smith + Nephew
01.2016 - 09.2020
  • Led cross-functional teams to develop and implement strategic initiatives aligning with organizational goals.
  • Oversaw budget management, ensuring resource allocation met project demands efficiently.
  • Drove process improvement initiatives that enhanced operational efficiency across departments.
  • Mentored and developed junior staff, fostering a culture of continuous learning and performance excellence.
  • Collaborated with executive leadership to establish long-term business objectives and priorities.
  • Analyzed market trends to inform strategic planning and decision-making processes.
  • Facilitated workshops to enhance team collaboration and streamline communication across all levels of the organization.
  • Implemented performance metrics to measure success of strategies, driving accountability within teams.
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Achieved departmental goals by developing and implementing strategic plans and initiatives.
  • Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
  • Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
  • Reduced employee turnover rates by creating a positive work environment with clear expectations and support systems in place.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Market Manager Wound Management

Smith + Nephew
05.2012 - 12.2015
  • Developed and executed marketing strategies to enhance brand visibility and market penetration.
  • Analyzed market trends and consumer behavior to inform product positioning and promotional activities.
  • Collaborated with cross-functional teams to align marketing initiatives with overall business objectives.
  • Managed budget allocations for marketing campaigns, ensuring optimal resource utilization.
  • Oversaw training programs for junior staff, enhancing team skills in market analysis and campaign execution.
  • Increased market share by identifying and capitalizing on emerging market trends.
  • Built brand awareness in local market and increased penetration with proactive strategies.
  • Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
  • Coached sales team members in effective selling strategies and closing techniques.
  • Networked in market to build partnerships and connections with prospects.
  • Optimized pricing strategies based on market conditions, maximizing profitability while remaining competitive.
  • Traveled to customer sites to demonstrate products, answer questions and close contracts.
  • Maintained accurate forecasting models for inventory planning, preventing stockouts or overstock situations that could negatively impact profitability.
  • Drove market share growth by developing and implementing strategic marketing plans that targeted key demographics.
  • Established robust digital marketing platform, which significantly increased online engagement and customer acquisition.
  • Led cross-functional teams to launch new products, ensuring alignment with market needs and organizational goals.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Market Manager Endoscopy

Smith + Nephew
01.2010 - 05.2012
  • Developed and executed strategic marketing plans to enhance product visibility and market share.
  • Led cross-functional teams in launching new products, ensuring alignment with corporate objectives.
  • Analyzed market trends and competitor activities to inform pricing strategies and promotional campaigns.
  • Cultivated strong relationships with key stakeholders, enhancing collaboration across departments.

Managing Director

TeraKya Trading
01.2008 - 12.2009
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.

Pharmacy Manager

St Mary's Hospital
01.2002 - 12.2007
  • Oversaw pharmacy operations, ensuring compliance with federal and state regulations.
  • Managed inventory levels, optimizing stock management and reducing waste.
  • Trained and mentored pharmacy staff, fostering a culture of continuous improvement.
  • Implemented patient safety protocols, enhancing quality of care across the pharmacy.
  • Collaborated with healthcare providers to streamline prescription processes and enhance patient outcomes.
  • Led team meetings to discuss performance metrics and set actionable goals for staff development.
  • Educated patients on possible drug interactions, potential side effects, and optimal methods of administration.
  • Led a high-performing team of pharmacists and technicians to deliver exceptional patient care and service.
  • Trained pharmacy interns and newly hired pharmacy technicians.
  • Ordered all pharmacy supplies and kept check on inventory levels.
  • Cultivated a customer-centric environment within the pharmacy, fostering long-term loyalty among patients.
  • Recommended OTC devices or medication options to help mitigate individual symptoms.
  • Enhanced team communication by establishing regular meetings focusing on performance metrics, best practices, and continuous improvement strategies.
  • Enforced compliance with pharmacy regulations and maintained up-to-date records of all medications dispensed.

Market Manager

Servier Laboratories
01.1999 - 12.2001
  • Led market research efforts to identify new opportunities and competitive threats within the industry.
  • Established key performance indicators to measure campaign effectiveness and drive continuous improvement.
  • Streamlined internal processes, enhancing operational efficiency and reducing costs.
  • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
  • Achieved monthly sales targets consistently by pursuing new business.
  • Analyzed competitor strategies and developed countermeasures to maintain a competitive advantage.
  • Expanded market presence, negotiating and securing valuable partnerships with industry-leading organizations.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Education

MBA -

Graduate School of Business - University of KZN
Durban, South Africa
01-2019

Bachelor of Science - Pharmacy

University of KZN
Durban, South Africa
01-1996

Skills

  • Content strategy
  • Marketing analytics
  • Partnership development
  • Competitive analysis
  • Strategic thinker
  • Marketing plan development
  • Project management
  • Strategic marketing
  • Product launches
  • ROI analysis

Timeline

Vice President of Marketing

Smith + Nephew
01.2024 - Current

Managing Director

Smith + Nephew
10.2020 - 12.2023

Senior Director

Smith + Nephew
01.2016 - 09.2020

Market Manager Wound Management

Smith + Nephew
05.2012 - 12.2015

Market Manager Endoscopy

Smith + Nephew
01.2010 - 05.2012

Managing Director

TeraKya Trading
01.2008 - 12.2009

Pharmacy Manager

St Mary's Hospital
01.2002 - 12.2007

Market Manager

Servier Laboratories
01.1999 - 12.2001

MBA -

Graduate School of Business - University of KZN

Bachelor of Science - Pharmacy

University of KZN

Similar Profiles

CREATE PROFILE
Sabashini Naicker