Rutendo Nyaradzai Mutenha
The Hague,ZH
Summary
Accomplished Corporate Communications Officer with exceptional organizational, planning, and project management strengths. Success in innovative and targeted strategies to promote messages, enhance image, and improve engagement. Over five years of experience in the Media and Advertising industry.
Overview
11
11
years of professional experience
Work History
Corporate Communications
International Association of Dental Specialists – iADS
01.2022 - 08.2024
- Developed strategy for social media channels
- Planned and executed marketing and communication on social media platforms
- Developed communications plans for new products, increasing sales by 20%.
- Planned and coordinated iADS webinars, seminars and conferences
- Liaised with seminar and conference speakers to gather relevant information for speaker profile creation and marketing purposes
- Carried out content development, while implementing, and monitoring iADS online marketing campaigns across all digital networks and social media platforms (Facebook, Instagram, LinkedIn, Vimeo, and YouTube)
- Executed content creation and manage iADS social media pages and website pages, analyzing trends on Google Analytics, optimizing iADS on SEO using metrics
- Edited of videos for iADS website, Vimeo, and YouTube channel
- Developed, presented and built leadership support for comprehensive corporate communications plan.
- Managed and coordinated communications with new members during onboarding process.
- Oversaw corporate communications and branding strategies for consistency and quality.
- Proposed and published metrics and KPIs to be incorporated into monthly marketing campaigns.
- Maintained accurate, up-to-date client records for reliable reference and communications.
Digital Marketing Officer
Jackie Rogers Realtor Team
11.2020 - 12.2021
- Carried out content planning, implementation, and monitoring of Jackie Rogers social media marketing campaigns across all digital networks (Facebook, Instagram, LinkedIn, TikTok, and YouTube)
- Increased brand awareness through the management of social media channels, boosting social media engagement by 30%. creation
- Edited videos for Jackie Roger's website and YouTube channel
- Scheduled social media posts on Creator Studio for regular posting
- Developed and coordinated online media campaigns, analyzing trends on Google My Business, compiling daily Google review reports, and updating and maintaining CRMs
- Managed website and blog and suggested ideas on corporate visibility and product marketing Initiatives
- Performed A/B testing of content to see which one was more appealing to visitors and viewers of Jackie Roger's social media platforms
- Maintain confidential customer information
- Contracts are sent out to home buyers or sellers on time
- Receiving signed contracts from attorneys, ensuring that all contractual requirements are met and that contracts are sent out to home buyers or sellers on time
Content Marketing Officer
Female Blogpreneur
02.2021 - 10.2021
- Designed content templates that were used on social media platforms using Canva (Instagram, Pinterest, and Twitter)
- Executed content planning whilst implementing and monitoring the company’s social media marketing campaigns across all social media platforms (Facebook, Instagram, Pinterest, and Twitter)
- Scheduled social media posts using Creator Studio and engaged with followers by responding to inboxes
- Oversaw a four-person marketing team, promoting continuous improvement, enhancing processes, and reducing costs as head of a highly efficient and profitable group.
Freelance Social Media Coordinator
Ameeras Kollection Chocolates
01.2021 - 08.2021
- Created social media content with consistent content and tone.
- Facilitated social media production, engagement and curation on Facebook, Twitter, and Instagram
- Ensured that Ameeras Kollection Chocolates ranks high by engaging in SEO and SEM activities
- Interacted with fans and clients in an effort to take advantage of positive posts and feedback to boost brand identification.
- Generated and reviewed analytics reports
- Content creation for Ameera’s Kollection using Canva and implementation on respective platforms
- Scheduled social media posts using Creator Studio
- Coordinated engagement with followers, responding to inboxes
Corporate and Digital Marketing Assistant
Askeland Media
03.2019 - 10.2020
- Planned, implemented, and monitored the organization’s digital marketing campaigns across all digital networks (Facebook, Instagram, LinkedIn, and YouTube)
- Co-ordinated content design and functionality of the organization’s website
- Scheduled social media posts on Creator Studio for regular posts
- Identified the latest trends and technologies affecting the Outdoor Media industry
- Executed corporate branding through premise branding, vehicle branding, corporate stationery, regalia, and marketing material
- Attended several events, representing Askeland at exhibitions and other business networking functions
- Established and monitored staff communication platforms and suggested and initiated staff well-being activities
- Audited social media platforms to ensure performance was up to company standard
- Worked closely with sales and marketing team to brainstorm new and innovative growth strategies
- Liaised with media house to facilitate advertisements and supplements, both print and electronic
- Engaged in after-sales evaluations with clients
- Work with graphic designers, web designers, and videographers to create unique and engaging photo and video content
- Tracked and analyzed website traffic flow, providing regular internal reports referring to Google Analytics, Fan Page Karma, and other analytical tools
Advertising and Marketing Coordinator
Expose Magazine
03.2017 - 12.2019
- Co-managed Expose Magazine through social media and website advertisement and promotion
- Interviewed personnel and created content monthly
- Contributed strategies to the development of the marketing and sales department
- Monitoring and coordinating the production and distribution of promotional materials and magazine photo-shoots
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw a 4-person marketing team
Digital Producer
Capital 100.4 FM
08.2018 - 03.2019
- Led the creation of content for online product offerings
- Coordinated social media production, engagement, and curation through multiple platforms
- Ensured that Capitalk 100.4FM was ranking high by engaging in SEO and SEM activities
- Managed digital production efforts using back-end developers, creative and planning, as well as managing client relationships
- Facilitated back-end management of the radio station’s application and website
- Engaged in online advertising activities to boost the visibility of the organization
- Developed strategic recommendations to grow the brand through digital and integrated initiatives based on research and involvement with analytics and planning
- Carried out video and audio editing for content to post on online media platforms
- Managed website by developing and refining pages to enhance appearance and increase user experience.
- Aided with photography and videography and collaborated to collect photo and video assets.
- Scheduled posts for social media platforms, podcast shows and YouTube videos
Digital Marketing Officer
Grain Marketing Board
03.2018 - 08.2018
- Supporting customers by attending to queries and advising them on the best product to purchase remotely
- Promoted GMB products to the targeted audience on their social media platforms
- Captured and recorded data on cumulative intake of produce in the SAP system and prepared weekly reports on social media analytics
- Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 10%.
Marketing Officer
Hansole Investments
02.2017 - 07.2017
- Coordinated marketing and selling of ICT, media and marketing products and services
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Liaised with clients, offering suggestions, and negotiating different types of products or services that were in line with the presented budget
- Launched marketing activities for new product lines and market penetration.
- Organized meeting briefs to designers on customer requirements
- Followed up on potential customers, ensuring that their requests are met
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Managed and oversaw the design of marketing material and promotional literature for Hansole Investments.
Trainee Events Coordinator and Social Media Manager
Holiday Inn Harare
04.2013 - 08.2013
- Advertised Holiday Inn events packages to customers through their Social Media platforms
- Coordinated events and managed budgets
- Draft standard operating procedures for event staff
- Organized venues and ensure that it is appropriately set up in line with the client’s request
- Consulting with management to ensure that adequate staff members are assigned for an event
- Carried out oversight role for work by staff and reported on variations to work orders
- Attended to client’s complaints on social media platforms and find solutions to the problem concerning services or catering provided
- Collected and analyzed data and came up with reports to be presented to management
Education
Digital Transformations Intensive Programme - Design Thinking
Amsterdam University of Applied Sciences
Amsterdam, Netherlands01-2025
Certificate in Digital Marketing (C) - Digital Marketing
Marketers Association of Zimbabwe
Harare, Zimbabwe11-2019
Chartered Institute of Marketing (CIM) Professional Diploma -
CIM Affiliate Marketer
Berkshire, United Kingdom 01.2017
Master of Science - Marketing Strategy
Midlands State University
Gweru, Zimbabwe11-2016
Bachelor of Science - Tourism and Hospitality Management
Chinhoyi University of Technology
Chinhoyi, Zimbabwe11-2014
Skills
- Strategy Formulation
- Social Media Marketing
- Content Planning
- Email Marketing
- Website Management
- Event Coordination
- Corporate brand management
- Project Management
- Canva
- Video and Audio editing
- SAP system
- Analytics
- Detail Oriented
- Teamwork
Languages
English
Proficient
C2
Dutch
Elementary
A2
Timeline
Corporate Communications
International Association of Dental Specialists – iADS
01.2022 - 08.2024
Content Marketing Officer
Female Blogpreneur
02.2021 - 10.2021
Freelance Social Media Coordinator
Ameeras Kollection Chocolates
01.2021 - 08.2021
Digital Marketing Officer
Jackie Rogers Realtor Team
11.2020 - 12.2021
Corporate and Digital Marketing Assistant
Askeland Media
03.2019 - 10.2020
Digital Producer
Capital 100.4 FM
08.2018 - 03.2019
Digital Marketing Officer
Grain Marketing Board
03.2018 - 08.2018
Advertising and Marketing Coordinator
Expose Magazine
03.2017 - 12.2019
Marketing Officer
Hansole Investments
02.2017 - 07.2017
Trainee Events Coordinator and Social Media Manager
Holiday Inn Harare
04.2013 - 08.2013
Digital Transformations Intensive Programme - Design Thinking
Amsterdam University of Applied Sciences
Certificate in Digital Marketing (C) - Digital Marketing
Marketers Association of Zimbabwe
Chartered Institute of Marketing (CIM) Professional Diploma -
CIM Affiliate Marketer
Master of Science - Marketing Strategy
Midlands State University
Bachelor of Science - Tourism and Hospitality Management
Chinhoyi University of Technology
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