RUKMINI KUNJITHAI
Website Transformation And Product Owner
Amsterdam
Summary
Driving in the digital lane for over 15 years I moved across B2C and B2B. My experience includes web transformation and product improvement, integrating Content Marketing, Marketing Automation, Web Design and User Experience into a customer focused outcome.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
Tata Consultancy Services
2024.04 - Current
- Supported Demand Generation through the creation of sales content through internal marketing channels.
- Increased brand awareness by developing and executing content marketing for public platforms such as the website and social media channels.
- Executed and provided marketing support for internal and external company events.
Product Owner and Digital Marketing Lead
Tata Consultancy Services
2014.01 - 2024.03
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Owned and prioritized product backlog.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Collaborated with development team on functionalities for services and components.
- Lead a team of AEM authors
- Coordinated with software developers to create custom applications and trackers to achieve business goals
- Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work.
- Collaborate with Web Engineering, Analytics, User Experience and Design Teams to deliver best in class web experiences.
- Manage an advisory position and collaborate on digital strategy with15 marketing teams across industries, services, products and platforms based out of the US, UK and Europe.
- Digitally consult with teams on positioning client facing content keeping in mind user experience and design via Lead Gen and Organic Campaigns.
- Test and execute digital experiences on the website using tools such as Adobe Experience Manager, Adobe Target and Marketo.
- Collaborate on microsites creation, execution and reporting.
- Collaborate with various internal and external agencies for organization based creative, development, social and search projects.
Sr Manager
Zikr360
2012.01 - 2014.01
- Managed social media strategies for regional media channels and movies
- Enabled content marketing campaigns for local events
Sr Manager
TVC SkyShop
2011.09 - 2012.01
- Established social media/digital presence FB/Twitter/LinkedIn/Consumer Forums
- Devised the initial online content plan for the brand Established a new customer experience strategy that led to quicker resolution of online complaints.
- Setup the Online Reputation Management practice to gauge brand perception.
Key Accounts Manager
SecretSauce Digital
2010.07 - 2011.09
- Delivered high quality SEO content to an ecommerce and insurance client while managing a team of 10 writers.
- Managed the content pipeline for an Insurance client
- Strategized and executed website and mobile app strategy for clients
- Managed Social Media Presence and Online Reputation for clients that included celebrities, a cinema chain, a four star hotel and an online gaming platform.
Editorial Associate
Wcities
2009.02 - 2010.06
- Delivered engaging web content for a travel portal marketed by airlines & hotels to promote tourism internationally.
Assistant Producer
UTV
2008.07 - 2009.01
- Contributed to the research and execution of 2 reality shows.
Education
Masters of Communication - Television Production
Savitribai Phule Pune University
2006.06 - 2008.04
Bachelor of Arts -
Bangalore University
2003.06 - 2006.04
Skills
Product Planning
Release Planning
Customer Empathy
Content Marketing
Inbound Marketing
Tools/Platforms
Adobe Experience Manager
Adobe Target
Adobe Analytics
Marketo
LinkedIn Campaign Manager
Timeline
Marketing Manager
Tata Consultancy Services
2024.04 - Current
Product Owner and Digital Marketing Lead
Tata Consultancy Services
2014.01 - 2024.03
Sr Manager
Zikr360
2012.01 - 2014.01
Sr Manager
TVC SkyShop
2011.09 - 2012.01
Key Accounts Manager
SecretSauce Digital
2010.07 - 2011.09
Editorial Associate
Wcities
2009.02 - 2010.06
Assistant Producer
UTV
2008.07 - 2009.01
Masters of Communication - Television Production
Savitribai Phule Pune University
2006.06 - 2008.04
Bachelor of Arts -
Bangalore University
2003.06 - 2006.04