ROY VAN ERP
Nuland,Netherlands
Summary
Senior commercial leader with 15+ years of international B2B experience driving growth in complex, technology-driven markets. Highly effective in building and scaling global distributor and agent networks, leading cross-border sales teams, and delivering sustained revenue and market expansion. Combines strong strategic vision with hands-on execution across sales, marketing, and product management. Known for turning market insights into winning go-to-market strategies, launching products successfully, and establishing long-term partnerships at executive level. A trusted, results-oriented professional who bridges strategy and execution to create measurable commercial impact.
Overview
2026
2026
years of professional experience
Work history
Manager Agents & Distributors
Stork / SPGPrints BV
Boxmeer, The Netherlands
11.2023 - 03.2025
- Fostered relationships with global sales partners through regular communication and visits, strengthening ties.
- Nurtured partnerships with distributors, ensuring consistency of product representation globally.
- Resolved conflicts smoothly during business transactions, contributing to sustained business relationships.
- Developed new markets for product penetration in Asia, the Americas and Europe.
- Recruited, trained and motivated distributors to foster ongoing favourable partnerships.
Area Sales Manager
Stork / SPGPrints BV
Boxmeer / Kufstein, NL
03.2017 - 11.2023
- Develop effective strategies for selling premium capital goods and consumables based on customer interest patterns.
- Led high-performance sales teams across international markets including Pakistan, India, China, USA, Mexico, Italy, Europe.
- Manage key accounts to ensure customer satisfaction and loyalty.
- Negotiated lucrative contracts to secure long-term client commitment.
- Guided local sales organisations on best practices in upselling and cross-selling techniques
Marketing Manager
Stork / SPGPrints BV
Boxmeer, The Netherlands
01.2013 - 03.2017
- Developed B2B marketing strategies for effective brand positioning.
- Devised product launch plans for successful market entry and uptake.
- Coordinated with sales department for enhanced lead generation.
- Implemented SEO practices for improved website visibility.
- Enhanced brand awareness by devising creative promotional activities.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
- Delivered strategic leadership and direction to global marketing team.
- Managed exhibitions (€100K up to €1M budget per trade show)
Product Manager
Stork Prints BV
01.2008 - 01.2013
- Drove revenue growth through effective pricing and competitive strategy formulation.
- Developed pricing strategies by analysing market trends and profit margins.
- Created comprehensive reports, improving transparency in price setting processes.
- Worked closely with R&D team for development of next-generation products.
- Spearheaded rigorous competitor analysis to inform strategic decision making.
- Aligned product portfolio management with the organisation's overarching vision and strategy.
Business Manager, Initial Buyer, Prod. Manager
Previous experience
Education
Pre-University Education - VWO – N&T
Klein Seminarie Hoogstraten (B)
Hoogstraten, BelgiumHTS Bachelor Industrial Engineering and Management -
Avans University of Applied Sciences
TilburgAPICS, Certificate in Production and Inventory Management -
Association for Supply Chain Management
NetherlandsSkills
Hands-on Interim Sales Manager trusted for complex sales turnarounds, restoring performance and accelerating international B2B revenue growth with speed and focus
Language Proficiencies
Dutch
Native
English
Fluent
Italian
Advanced
German
Upper intermediate
French
Intermediate
Professional Development
Sandler Sales Training | B2B Brand Position by Paul Moers | Value Pricing and Monitoring by Simon-Kucher & Partners | Visionary Marketing by Rudy Moenaert – Tias Nimbas Business School / Stork Academy – General Management |
Timeline
Manager Agents & Distributors
Stork / SPGPrints BV
11.2023 - 03.2025
Area Sales Manager
Stork / SPGPrints BV
03.2017 - 11.2023
Marketing Manager
Stork / SPGPrints BV
01.2013 - 03.2017
Product Manager
Stork Prints BV
01.2008 - 01.2013
Business Manager, Initial Buyer, Prod. Manager
Previous experience
Pre-University Education - VWO – N&T
Klein Seminarie Hoogstraten (B)
HTS Bachelor Industrial Engineering and Management -
Avans University of Applied Sciences
APICS, Certificate in Production and Inventory Management -
Association for Supply Chain Management