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ROUSANNA BAIRD
Digital Marketing Consultant
Niueweroord
Summary
Results-driven Digital Marketing Consultant adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication and organizational skills. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Work efficiently to achieve goals within time and budget constraints.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Online Marketer
Podoblock BV
Tynaarlo
04.2020 - 04.2022
- Managed marketing campaigns to cultivate brand awareness and drive website traffic by 20% in one year.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Planned & executed marketing strategies. Collected and analyzed data to improve strategies.
- Managed paid search campaigns using Google Ads and Social Media platforms.
- Redesigned brand house style along with all marketing materials to improve visibility
Sales & Marketing Assistant
Wittenborg University, of Applied Sciences
Apeldoorn
07.2017 - 02.2019
- Grew sales and boosted profits by 10 % of niche product through online marketing
- Maintained records related to sales, returns and inventory availability of niche product
- Created content for online brand awareness
- Journalism - wrote weekly articles for press department promoting organization internationally
- Assisted with sales pipeline and converting prospects into paying customers
Owner & Manager
Boutique Rose
Georgetown
09.2009 - 01.2015
- Managed day-to-day business operations.
- Created and monitored promotional approaches to increase sales and profit levels.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Trained and developed team members to build human capital.
- Consulted with customers to assess needs and propose optimal solutions.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Drove sale increase by 400%
Assistant Confidential Secretary
Guyana Elections, Commission
Georgetown
06.2008 - 04.2009
- Assisted with election communications and maintaining and updating voters’ list
- Wrote 50% of PR content for internal and external audiences
- Exceeded goals through effective task prioritization and great work ethic.
- Conducted research, gathered information from multiple sources and presented results to Elections Chairman
Customer Service Representative
Qualfon, Incorporation
Georgetown
01.2006 - 01.2007
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Maintained average service level of 97% while maintaining excellent customer satisfaction
- Redirected calls as needed and worked with supervisor to address any outstanding issues or concerns.
- Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions
- Updated account information to maintain customer records
Education
Bachelor of Arts - Marketing & Communication, Wittenborg
University of Applied Sciences
Apeldoorn, Netherlands 02.2015 - 03.2018
High School Diploma -
Cummings Lodge SecondarySchool
Georgetown, Guyana 09.1995 - 07.2001
Skills
Email Marketing & Email writing
Online marketing & advertising
Content marketing & creation
Data Analytics
Communication and writing skills
Marketing strategy & execution
SEO proficiency & best practices
Social media expert
Copywriting expertise
Google ads
Ad development
Interests
Traveling
New Technologies
Sports
CrossFit
Certification
Copywriting Expert, American Writers & Artists Institute (AWAI)
Timeline
Growth Marketing, Growth Tribe Institute
05-2022
Copywriting Expert, American Writers & Artists Institute (AWAI)
08-2020
Online Marketer
Podoblock BV
04.2020 - 04.2022
Content Marketing Specialist, Digital Marketing Institute
04-2020
Digital Marketing Specialist, Linkedin Learning
01-2020
Sales & Marketing Assistant
Wittenborg University, of Applied Sciences
07.2017 - 02.2019
Bachelor of Arts - Marketing & Communication, Wittenborg
University of Applied Sciences
02.2015 - 03.2018
Owner & Manager
Boutique Rose
09.2009 - 01.2015
Assistant Confidential Secretary
Guyana Elections, Commission
06.2008 - 04.2009
Customer Service Representative
Qualfon, Incorporation
01.2006 - 01.2007
High School Diploma -
Cummings Lodge SecondarySchool
09.1995 - 07.2001