ROSALIA CRANFIELD

• Drove Transformative Organizational Change: Spearheaded strategic change initiatives that resulted in an 80% increase in employee engagement and retention, demonstrating a strong ability to lead and implement impactful change.
• Pioneered Innovative Wellness Solutions: Designed and implemented award-winning wellness programs, including on-site massage therapy, which significantly boosted productivity and morale by 70%, showcasing a creative and results-oriented approach.
• Championed Inclusive Business Models: Developed and implemented sustainable business models that created meaningful job opportunities for marginalized groups, driving workforce diversity and social impact.
• Cultivated High-Performing Teams: Provided strategic coaching and mentorship to teams at all levels, leading to measurable improvements in staff satisfaction and career progression, demonstrating strong leadership and talent development skills.
• Optimized Operational Efficiency Through Strategic Collaboration: Collaborated with diverse stakeholders to streamline operational processes, achieving significant efficiency gains and demonstrating strong stakeholder management and process improvement skills.

• Designed and Implemented a Scalable E-Learning Platform: Developed a comprehensive e-learning platform, showcasing entrepreneurial drive and the ability to create and manage digital learning solutions.
• Facilitated 2,500+ Remote Learning Sessions: Led numerous interactive learning sessions, demonstrating strong facilitation skills and the ability to engage diverse audiences remotely.
• Developed Tailored Curriculum for Enhanced Workplace Integration: Created customized learning programs that directly improved students' ability to integrate into international business environments, resulting in significant career advancements.
• Applied Strategic Marketing to Drive Platform Growth: Implemented data-driven marketing strategies that increased platform engagement and expanded operational reach, demonstrating analytical and strategic thinking.
• Cultivated Cross-Cultural Communication and Adaptability: Fostered an environment of cross-cultural understanding and enhanced learners' adaptability in global settings, demonstrating expertise in communication and cultural sensitivity.

As part of my Master's program in Social, Health, and Organizational Psychology, I undertook several applied consultancy projects with real-world organizations, demonstrating the practical application of academic theory to solve complex organizational challenges:

• Developed and Implemented a Gamified Performance Intervention for a Dutch HR Team: Consulted with a Dutch HR team to address a performance issue, designing and implementing a research-based intervention incorporating gamification, resulting in improved team performance.
• Enhanced Team Performance Through Strategic Managerial Intervention: Improved team performance for an international company following managerial change by prescribing and implementing a Management By Walking Around (MBWA) intervention.
• Conducted Comprehensive Culture Diagnosis and Change Consultation: Provided a culture diagnosis and change consultancy for an organization's HR team, delivering evidence-based recommendations for planned change based on data analysis and interviews.
• Designed and Proposed a Culture and Behavior Intervention Based on a Dutch Case Study: Developed a detailed proposal and intervention strategy based on a Dutch case study, demonstrating analytical and problem-solving skills.
• Applied Design Thinking and Persuasion Techniques to Address a Complex International Challenge: Utilized design thinking principles, Cialdini Principles, Schwartz theory of basic values, and mass persuasion techniques to develop solutions for a complex international challenge.
• Developed an Innovative Nudge Strategy for Waste Removal: Designed a practical and effective waste removal nudge for an international organization, demonstrating creative problem-solving and behavioral science application.

• Applied Dutch-Centric Stanford Design Thinking to Develop an Innovative Outdoor Learning Space: Collaborated with Utrecht University to create an outdoor learning space, demonstrating practical application of design thinking principles within a Dutch educational context.
• Led Strategic Organizational Change and Innovation Initiatives within Dutch and International Environments: Drove strategic initiatives focused on organizational change and innovation, showcasing adaptability and cross-cultural competence within the Dutch and wider European context.
• Contributed to the Evolution of Dutch Educational Strategies Through Experiential Learning Innovations: Developed and implemented innovative educational approaches, influencing educational strategies and demonstrating an understanding of the Dutch educational landscape.
• Facilitated Stakeholder Engagement and Collaboration within a Dutch University Setting: Effectively facilitated stakeholder engagement and team collaboration within a Dutch university environment, ensuring alignment and driving project success.
• Utilized Data-Driven Insights to Measure and Enhance Project Impact within the Dutch Context: Employed data analysis to assess project impact, demonstrating a commitment to evidence-based decision-making and continuous improvement within the Dutch academic and social innovation spheres.

• Developed and Implemented a Scalable Change Management Training Program: Designed and delivered a train-the-trainer program for change management, empowering facilitators to impact over 300 individuals monthly, demonstrating a capacity to drive widespread organizational change.
• Provided Strategic Consultation to Executives on Social Impact Initiatives: Advised senior executives on the development and implementation of social impact project strategies, resulting in measurable improvements across diverse communities, highlighting strategic thinking and impact-driven consultation.
• Facilitated Transformative Leadership and Workplace Optimization Workshops: Conducted leadership development and workplace efficiency workshops for over 30 participants monthly, fostering personal and professional growth and driving organizational improvements.
• Drove Community Engagement and Social Impact: Provided group counseling and support, and coordinated food distribution, demonstrating a commitment to community well-being and social change.
• Recruited and Trained Key Personnel for Social Programs: Recruited 70 people to apply to a social program, and selected and trained 8 individuals, demonstrating strong recruitment and training skills.

• Designed and Facilitated Transformative Experiential Programs: Developed and led unique therapeutic nature walks and online counseling sessions, utilizing experiential learning techniques to promote personal growth and resilience.
• Applied Human-Centered Approaches to Individual Development: Employed empathetic listening and personalized coaching to guide clients through personal challenges, demonstrating a human-centered approach to problem-solving.
• Cultivated Safe and Supportive Environments for Change: Created secure spaces for clients to explore and navigate personal transitions, demonstrating expertise in fostering psychological safety and facilitating change.
• Managed End-to-End Program Implementation and Evaluation: Oversaw all aspects of program delivery, including client intake, session facilitation, and outcome evaluation, demonstrating strong project management and analytical skills.
• Developed and Implemented Innovative Communication Strategies: Used strategic communication to build trust and rapport with clients, enhancing engagement and program effectiveness.

• Developed and Executed Targeted Talent Development Programs: Mentored and coached interns, aligning their performance with organizational objectives and accelerating their professional growth.
• Optimized Onboarding Processes for Enhanced Productivity: Streamlined onboarding workflows, significantly reducing time-to-productivity through HR-approved training interventions, demonstrating process improvement and efficiency gains.
• Implemented Tailored Coaching Interventions to Strengthen Team Cohesion: Designed and delivered personalized coaching sessions, fostering a collaborative and cohesive team environment, showcasing coaching expertise and team-building skills.
• Applied Performance Analysis to Drive Intern Improvement: Analyzed intern performance data to identify areas for improvement, and then designed and implemented targeted interventions.

• Led Operational Transformation and Team Development: Managed spa operations, demonstrating strong leadership and team development skills by implementing training programs that enhanced service delivery and operational efficiency.
• Designed and Delivered In-House Training Programs: Developed and delivered training programs focused on service excellence and team development, demonstrating expertise in curriculum design and facilitation.
• Managed Budgeting and Procurement Functions: Overseeing budgeting and procurement processes, showing financial acumen and operational management.
• Implemented Client-Centric Service Improvements: Focused on enhancing client experience through service improvements, demonstrating a human-centered approach and a commitment to customer satisfaction.
• Orchestrated Service Delivery in a Demanding Environment: Managed and coordinated service delivery in a demanding environment, showcasing strong organizational and problem-solving skills.
• Maintained Strict Client Confidentiality and Discretion: Consistently upheld client confidentiality and demonstrated a high level of discretion, fostering trust and ensuring a professional environment.