RONALD KEMPKE
Nootdorp
Profielschets
Senior commercial leader with 12+ years of experience driving growth across wholesale, retail, and e-commerce within premium brands in the Benelux and European markets. Proven track record in building high-performing teams, scaling distribution networks, and delivering sustainable revenue growth. Strategic and hands-on leader with strong focus on brand positioning and long-term partnerships.
Overzicht
26
26
years of professional experience
Werkervaring
Head of Sales Benelux
Secrid
2025.09 - 2026.04
- Lead sales (retail & outlet) and customer service teams across the Benelux region
- Develop and execute integrated sales and marketing strategies (online & offline)
- Drive international expansion through onboarding and management of agents and distributors
- Align commercial strategy with brand positioning and growth objectives
Sales Director (Interim)
Lease Express BV
2023.09 - 2025.12
- Built and developed the sales organization, improving structure and performance
- Designed and implemented marketing and sales strategies to accelerate growth
- Strengthened investor relations and stakeholder collaboration
- Introduced a new organizational structure and operating model
- Led the development and launch of a new company website
Country Sales Manager / Head of Sales Benelux
Superdry
2017.01 - 2023.01
- Full P&L responsibility across wholesale, retail, and franchise (35 stores)
- Led cross-functional teams (sales & customer service, 14 FTE)
- Developed scalable commercial processes and infrastructure
- Executed commercial strategy and consistently delivered revenue targets
- Expanded e-commerce partnerships (Bijenkorf, Wehkamp, Bol)
- Provided data-driven insights to product and merchandising teams
- Managed distribution, segmentation, and growth strategy
- Executed integrated marketing campaigns (online & offline)
Country Manager NL & Export
Garcia Jeans
2016.01 - 2017.01
- Managed international agents and distributor network
- Developed and executed multi-year country strategies
Country Manager NL
Garcia Jeans
2015.01 - 2016.01
- Led national sales team (8 FTE)
- Defined and implemented strategic growth plans
Sales Manager Export
Gaastra
2013.01 - 2015.01
- Managed distributors and agents across multiple European markets
- Developed market entry and expansion strategies
Earlier Career
Nike & Gaastra
2000.01 - 2013.01
- Built and managed key accounts for leading global brands
- Developed strong expertise in retail, merchandising, and sales
Opleidingen
BSc - Commercial Economics
The Hague University
E-commerce & Marketing -
Inholland
Vaardigheden
- Commercial Strategy
- P&L Management
- Team Leadership
- Wholesale & Retail
- E-commerce
- Key Account Management
- International Expansion
- Data Analysis
Aangepast
linkedin.com/in/ronald-kempke
Talen
Nederlands
Eerste taal
Engels
Gevorderd
Hobby's
- Running (marathon)
- Sailing
- Cross fit
Tijdlijn
Head of Sales Benelux
Secrid
2025.09 - 2026.04
Sales Director (Interim)
Lease Express BV
2023.09 - 2025.12
Country Sales Manager / Head of Sales Benelux
Superdry
2017.01 - 2023.01
Country Manager NL & Export
Garcia Jeans
2016.01 - 2017.01
Country Manager NL
Garcia Jeans
2015.01 - 2016.01
Sales Manager Export
Gaastra
2013.01 - 2015.01
Earlier Career
Nike & Gaastra
2000.01 - 2013.01
BSc - Commercial Economics
The Hague University
E-commerce & Marketing -
Inholland