Roksolana Lesiuk
Social Media & Digital Content Strategist
St John's
Summary
Creative and impact-driven Social Media & Digital Content Strategist with 3+ years of experience designing high-performing content for Instagram and Facebook. Adept at translating complex topics into visual storytelling-infographics, carousels, and reels-that educate, engage, and inspire. Certified in Digital Marketing by the University of Calgary. Grew a personal platform to 25K+ followers through authentic advocacy content, audience insight, and platform-specific strategy. Passionate about using social media for public education, sustainability, and social impact.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Content Creator & Visual Storyteller
Sugar Mamas Bakery
03.2023 - Current
- Developed storytelling campaigns aligned with brand values and visual identity
- Designed seasonal Instagram content (reels, carousels, behind-the-scenes) that boosted engagement by 40%
- Grew audience organically by +3,500 in 6 months
SMM Strategist & Content Producer
Freelance
01.2023 - Current
- Grew mission-driven Instagram account from 0 to 25K+ through authentic, value-driven storytelling
- Created interactive IG Stories (quizzes, polls, sliders) and swipe-to-learn carousels
- Designed reels, infographics, and tap-to-reveal formats for educational & advocacy content
- Optimized performance using Meta analytics, A/B testing, SEO tools
- Increased post saves and shares by 150% in under 6 months
Social Media & Content Specialist
Yaroslava Plus
02.2021 - 12.2021
- Created platform-specific content for Instagram and Facebook to boost visibility and conversions
- Developed weekly content calendars and campaign themes
- Increased online sales by 15% through engaging visuals and strategic targeting
- Engaged actively with audience to maintain community interaction
Education
Digital Marketing
University of Calgary
Calgary, CanadaBachelor's Degree, Law
Odessa Law Academy
Odessa, UkraineSkills
- Social Media Strategy
- Content Planning
- Carousel Posts
- Tap-to-Reveals
- Interactive Stories
- Visual Design
- Organic Growth
- Analytics-Driven Optimization
- Paid Promotions
- Trend Research
- Hashtag Optimization
- Brand Storytelling
- Voice Development
- Community Engagement
Locations
St. John's, NL, Canada
Personal Motto
I don't just build content-I build connection.
Timeline
Content Creator & Visual Storyteller
Sugar Mamas Bakery
03.2023 - Current
SMM Strategist & Content Producer
Freelance
01.2023 - Current
Social Media & Content Specialist
Yaroslava Plus
02.2021 - 12.2021
Digital Marketing
University of Calgary
Bachelor's Degree, Law
Odessa Law Academy
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