ROBBYN LAYNE
Writer | Creative Producer
Summary
Versatile writer and extremely capable producer with 20 years of experience in expertly crafting and managing projects to bring creative visions to life. Talented wordsmith, strong team leader, efficient problem-solver and cross-functional collaborator. Wearer of any hat to get the job done right, on track and within budget.
Overview
30
30
years of professional experience
Work History
Content Writer | Creative Producer
Kissing the Muse
Amsterdam
01.2014 - Current
- Established thriving consultancy that brings client's creative visions to life.
- Source talent and resources to craft, design, and deliver empowering content, engaging learning experiences, and innovative products.
- Expertly apply storytelling skills to different content formats.
Copywriter | Editor-in-Chief
Xebia
Hilversum
04.2015 - 12.2023
- Fueled a global IT company's thought leadership through intelligent, audience-specific English-language content.
- Served as editor-in-chief of the quarterly Xebia Vibes magazine.
Copywriter
LeasePlan
Amsterdam
01.2021 - 12.2022
- Increased customer engagement through cleverly crafted, well-researched copy that employed SEO best practices and put readers in the driver's seat.
Broadcast Producer
John McNeil Studio
Berkeley, California
06.2013 - 03.2014
- Orchestrated production logistics with fierce attention to detail and endless patience for changes.
- Empowered technical and creative teams to create stunning, impactful cinematic stories.
Founder & Creative Director
Animals For Africa
Oakland, California
08.2011 - 08.2013
- Established an international non-profit arts initiative to tackle funding shortages for orphanages in Tukombo Village, Malawi.
- Engaged diverse communities in the crafting and exchange of folk-art-inspired stuffed animals to generate income for local cooperatives.
Associate Professor | Core Faculty
John F. Kennedy University
Berkeley, California
10.2007 - 06.2013
- Designed and delivered innovative, learner-centric curricula.
- Oversaw the administration of three distinct art programs.
- Played a pivotal role in university governance, marketing, and recruitment.
- Earned merit award for outstanding contributions.
Associate Producer | Editor
Current TV
San Francisco, California
06.2006 - 10.2007
- Demonstrated journalistic savvy by producing and editing intriguing stories on art, film, music, cuisine, events, and design for 18-34 demographic.
Art Program Manager
Brain Injury Network Of The Bay Area (BINBA)
Larkspur, California
01.2005 - 01.2006
- Directed a nurturing daily arts program catering to 20 adults coping with acquired brain injuries.
- Designed and led engaging learning experiences in expressive arts that measurably increased participants' skills and confidence.
- Initiated, planned, and coordinated group excursions and art exhibitions.
Graduate Teaching Assistant
San Francisco State University
San Francisco
01.2004 - 01.2006
- Bridged the University's Fine Arts and Cinema departments by introducing film as mixed-media material to both painters and filmmakers
- Instructed students in analog and digital editing, optical printing, and film processing
- Supported students in project development and constructively critiqued work.
Writer | Producer
Freelance
San Francisco Bay Area
01.1996 - 05.2003
- Honed an invaluable, interdisciplinary skill set producing hundreds of film and video projects — including documentary, narrative, short form, television, broadcast advertising, and corporate — for a diverse client roster.
Executive Producer
Take 2 Productions
Kansas City, Missouri
01.1994 - 01.1996
- Wrote, produced, and directed award-winning commercials, industrial films, and videos.
Education
Master of Arts - Counseling Psychology
John F. Kennedy University
Pleasant Hill, California 09.2009 - 01.2013
Master of Fine Arts - New Practices
San Francisco State University
San Francisco, California 01.2003 - 06.2006
Bachelor of Science - Journalism
University of Kansas
Lawrence, Kansas 09.1990 - 05.1992
Skills
Project Management
SchedulingTrackingBudgetingNegotiationQuality assuranceStrategizingPrioritizingCreative developmentResearchInterviewingWritingEditingCollaborationConsistent brand messaging
Concept development
Promotional marketing and advertising
Self-publishing experience
Social media
Creative writing
News writing
Proofreading
Affiliations
Transformative Language Arts Network
Society of English Language Professionals (SENSE)
Volunteering
GrubStreet's Muse & The Marketplace
Writers' Conference
Roundtable Facilitator & Session Volunteer
Boston, Massachusetts & Online
2019, 2021, 2022, 2023
Stichting Buurtwerkplaatsen
Painting Studio Volunteer
2023 to present
Halo Foundation, Helping Art Liberate Orphans
Visiting Artist
Kansas City, MO
June 2023
Timeline
Copywriter
LeasePlan
01.2021 - 12.2022
Copywriter | Editor-in-Chief
Xebia
04.2015 - 12.2023
Content Writer | Creative Producer
Kissing the Muse
01.2014 - Current
Broadcast Producer
John McNeil Studio
06.2013 - 03.2014
Founder & Creative Director
Animals For Africa
08.2011 - 08.2013
Master of Arts - Counseling Psychology
John F. Kennedy University
09.2009 - 01.2013
Associate Professor | Core Faculty
John F. Kennedy University
10.2007 - 06.2013
Associate Producer | Editor
Current TV
06.2006 - 10.2007
Art Program Manager
Brain Injury Network Of The Bay Area (BINBA)
01.2005 - 01.2006
Graduate Teaching Assistant
San Francisco State University
01.2004 - 01.2006
Master of Fine Arts - New Practices
San Francisco State University
01.2003 - 06.2006
Writer | Producer
Freelance
01.1996 - 05.2003
Executive Producer
Take 2 Productions
01.1994 - 01.1996
Bachelor of Science - Journalism
University of Kansas
09.1990 - 05.1992