Rob Wijnen
Melderslo
Summary
Passionate about cultivating organizational growth and fostering a culture of empowerment, I am a results-driven Sales Director with a track record of transforming businesses through strategic leadership and innovative sales methodologies. With a commitment to excellence and a focus on achieving tangible outcomes, I specialize in optimizing processes, expanding international markets, and driving revenue growth. By leveraging my expertise in sales management, strategic planning, and partnership development, I excel in building high-performing sales teams and delivering sustainable business results.
Overview
26
26
years of professional experience
Work History
Director of Sales & Internationalisation
InnoSer & Connected Pathology
10.2022 - Current
- Spearheaded the restructuring and professionalization of the International Business Development department, driving organizational growth and market expansion initiatives.
- Developed and implemented budgeting and reporting methodologies to optimize financial performance and resource allocation.
- Identified opportunities and threats in international markets, conducting in-depth market research to inform strategic decision-making.
- Formulated and executed a comprehensive strategic plan for international expansion, achieving measurable results in target markets.
- Established strategic collaborations and partnerships with international organizations and companies, facilitating sustainable business growth and market presence.
- Participated in due diligence processes for potential acquisitions and collaborations, ensuring alignment with organizational objectives and financial viability.
International Sales Director
Prowise B.V.
02.2022 - 09.2022
- Directed the Channel Business Unit and BeNeLux Direct Sales Business Unit, achieving annual revenue of €45 million.
- Led a diverse team of 28 FTEs, fostering a culture of accountability, collaboration, and continuous improvement.
- Developed and executed Go-To-Market strategies, partner programs, and onboarding initiatives to drive sales performance and market penetration.
- Implemented process optimizations within the ERP/CRM system, enhancing operational efficiency and sales effectiveness.
- Optimized cooperation between Inside Sales, Channel Sales, and Direct Sales teams, ensuring seamless integration and alignment of objectives.
International Channel Sales Manager
Prowise B.V.
09.2021 - 09.2022
- Orchestrated the development and management of the Channel Sales Business Unit, achieving annual revenue of €20 million.
- Oversaw a team of 10 FTEs, driving channel partner relationships and sales performance across global markets.
- Formulated and executed Go-To-Market strategies, partner programs, and onboarding initiatives to drive revenue growth and market share.
- Implemented ERP system optimizations to streamline sales processes and enhance data-driven decision-making.
- Facilitated integration and collaboration between Inside Sales and Channel Sales teams, optimizing resource utilization and sales alignment.
Vice President of Sales
Showdown Displays Europe (Formerly Promic)
01.2020 - 08.2021
- Established and managed the European commercial organization, achieving annual sales revenue of €42 million.
- Led a multinational sales team of 50 FTEs, driving revenue growth and market expansion initiatives.
- Orchestrated the merger and rebranding of commercial departments, optimizing operational efficiency and market positioning.
- Implemented new pricing strategies and customer-centric policies, enhancing profitability and customer satisfaction.
- Provided leadership and guidance through the COVID-19 pandemic, ensuring business continuity and employee welfare.
Sales & Marketing Director
Promic B.V.
09.2017 - 12.2019
- Led the Global Commercial Organization, achieving annual sales revenue of €22 million with consistent annual growth of 25-30%.
- Restructured the Commercial Department, optimizing team efficiency and performance.
- Implemented CRM (SalesForce.com) package, improving customer relationship management and sales tracking.
- Developed and implemented Human Resource Policies, Salary structures, and Performance management systems to foster employee growth and engagement.
- Played a key role in the selling process during the company's acquisition, ensuring a smooth transition and alignment with organizational goals.
- Spearheaded a shift from a product-oriented to a customer-oriented sales approach, enhancing customer satisfaction and retention.
Regional Sales Manager
Envigo RMS B.V. (Formerly Harlan Laboratories)
01.2015 - 08.2017
- Managed sales operations in BeNeLux, Nordic Countries, Eastern/Central Europe, Baltic States, and Russia, achieving revenue targets and expanding market presence.
- Developed and executed tactical sales plans, driving revenue growth and market share.
- Led cross-functional collaboration to achieve sales objectives, working closely with marketing, operations, and finance teams.
- Identified and pursued new business development opportunities, establishing strategic partnerships and alliances.
- Represented the organization at scientific meetings and seminars, enhancing brand visibility and thought leadership.
- Utilized CRM (SalesForce.com) to manage customer data, track sales opportunities, and generate insightful reports.
- Developed and executed account plans (Miller Heimann), ensuring alignment with sales targets and customer needs.
Sales Manager
Harlan Laboratories B.V.
01.2012 - 12.2014
- Spearheaded sales efforts across BeNeLux and Northern-, Central-, Eastern Germany, surpassing sales targets and fostering market expansion.
- Mentored and motivated a dynamic sales team, instilling a culture of excellence and accountability that drove exceptional performance.
- Developed and implemented strategic sales initiatives, identifying and capitalizing on growth opportunities to achieve unprecedented revenue growth.
- Orchestrated seamless collaboration across departments to align sales strategies with overarching business goals, ensuring cohesive and impactful execution.
- Pioneered the identification and pursuit of new revenue streams, establishing strategic partnerships and alliances to fuel business growth.
- Elevated brand presence and industry recognition through active participation in key industry events and forums.
- Implemented and optimized CRM systems to streamline sales operations, enhance customer engagement, and drive data-informed decision-making.
International Account Manager BeNeLux
Harlan Laboratories B.V.
01.2010 - 12.2011
Manager Customer Services Europe
Harlan Laboratories B.V.
01.2008 - 12.2009
Int. Business Process Expert (Global Lead)
Harlan Laboratories B.V.
01.2007 - 12.2007
Customer Services Manager
Harlan Netherlands B.V.
01.2002 - 12.2007
International Account Manager
Harlan Netherlands B.V.
01.2005 - 12.2006
Manager Customer Services Interim
Harlan Netherlands B.V.
01.2001 - 12.2001
Customer Service Representative
Harlan Netherlands B.V.
04.1998 - 12.2000
Education
Agricultural Business And Management
Agrarische Hogeschool Den Bosch
's-HertogenboschChemistry
Fontys University of Applied Sciences
EindhovenBusiness Administration
NCOI Business School
EindhovenHigh School Diploma -
H.A.V.O. Boschveld College
VenraySkills
- Strategic Planning & Execution
- Business Development & Expansion
- International Market Penetration
- Sales Team Leadership & Development
- Revenue Growth & Profit Maximization
- Channel Management & Partner Relations
- Process Optimization & Efficiency Enhancement
- Budgeting, Forecasting & Financial Analysis
- CRM Implementation & Optimization
- Cross-Functional Collaboration
- Professional Experience
Hobbies
- Travelling
- Sports
- Shooting
- Burgundian Life Style
- Family & Friends
Languages
Dutch
Native language
English
Proficient
C2
German
Upper intermediate
B2
French
Elementary
A2
Spanish
Beginner
A1
Timeline
Director of Sales & Internationalisation
InnoSer & Connected Pathology
10.2022 - Current
International Sales Director
Prowise B.V.
02.2022 - 09.2022
International Channel Sales Manager
Prowise B.V.
09.2021 - 09.2022
Vice President of Sales
Showdown Displays Europe (Formerly Promic)
01.2020 - 08.2021
Sales & Marketing Director
Promic B.V.
09.2017 - 12.2019
Regional Sales Manager
Envigo RMS B.V. (Formerly Harlan Laboratories)
01.2015 - 08.2017
Sales Manager
Harlan Laboratories B.V.
01.2012 - 12.2014
International Account Manager BeNeLux
Harlan Laboratories B.V.
01.2010 - 12.2011
Manager Customer Services Europe
Harlan Laboratories B.V.
01.2008 - 12.2009
Int. Business Process Expert (Global Lead)
Harlan Laboratories B.V.
01.2007 - 12.2007
International Account Manager
Harlan Netherlands B.V.
01.2005 - 12.2006
Customer Services Manager
Harlan Netherlands B.V.
01.2002 - 12.2007
Manager Customer Services Interim
Harlan Netherlands B.V.
01.2001 - 12.2001
Customer Service Representative
Harlan Netherlands B.V.
04.1998 - 12.2000
Agricultural Business And Management
Agrarische Hogeschool Den Bosch
Chemistry
Fontys University of Applied Sciences
Business Administration
NCOI Business School
High School Diploma -
H.A.V.O. Boschveld College
Similar Profiles
Emily MyersEmily Myers
Scientific Officer at Douglass Hanly Moir Pathology (Formerly Barratt & Smith Pathology)Scientific Officer at Douglass Hanly Moir Pathology (Formerly Barratt & Smith Pathology)
Kathryn BoardmanKathryn Boardman
Site Coordinator at Connected Community SchoolsSite Coordinator at Connected Community Schools
Bharat UpadhyaBharat Upadhya
Tech Lead at Harman Connected ServicesTech Lead at Harman Connected Services