Summary
Work History
Education
Skills
Freelance Project (Q2 2025)
Timeline
Generic
Richard John Van Der Aa

Richard John Van Der Aa

Business Analyst at Capgemini
Amsterdam

Summary

Currently, I am a business analyst at Capgemini. A French born international enterprise level company with 340.000 employees and a focus on digital transformations within the Public, Private and Financial Services sectors.


I am building business cases and performing in-depth analyses for a subsidiary of a top 3 Dutch bank.


In 2023 and 2024, I worked on improving scalable commercial processes and operations at Optiply (AI-powered purchasing and inventory management platform, Bootstrapped B2B SaaS) with the company being in the scale-up phase and expanding internationally.


At Optiply my responsibilities had been extended to those of Chief of Staff. I joined the bi-weekly MT meetings with the three shareholders and created the MT agendas.


I was being mentored by the experienced business veteran (>40 years of experience) who is the Chairman of the Board of Optiply and opened up over 53 countries in Europe and Africa (0 -> 1 in new business and setting up teams) as VP of Growth of Cognizant between 2002 and 2020.

Work History

Business Analyst

Capgemini
2025 - Current
  • Creating business cases for a subsidiary of a large Dutch bank
  • Providing data-driven strategic advise on the development of internal propositions
  • Performing data analyses using the multi-billion record warehouse

Chief of Staff to the CEO

Optiply
01.2024 - 01.2024
  • Became the first company Chief of Staff and joined bi-weekly MT meetings with the three shareholders
  • Mentored by the experienced business veteran who is the Chairman of the Board
  • Together with the CEO, focused on commercial growth. Within 12 months, the company went from 30% YoY to 60% YoY growth
  • Created the first conditional contract when closing a new customer, with the condition being a successful platform integration before payment initiated
  • Advised on implementing a Free Trial, which was implemented in Summer 2024 and accounted for a 20% to 30% share of the 2024 annual growth
  • Found a potential commercial country lead for Italy expansion in Q2 2024, who was hired start of Q1 2025
  • In June 2024, Optiply was mentioned in the Erasmus Centre for Entrepreneurship (ECE) being in the Top 250 fastest growing companies in the Netherlands.

Commercial Operations

Optiply
01.2023 - 01.2023
  • Redefined the Ideal Customer Profile (ICP)
  • Build an international Lead Generator (using Python programming) to identify these eCommerce ICPs anywhere
  • Trained a team of four salespeople
  • Helped lay the global (data) foundation for future international sales teams to thrive on. The amount of entities in the CRM was 40x after this period
  • Supported efforts to redefine the pricing of the monthly subscription model

Data Science Consultant (First Employee)

Datacation
01.2021 - 01.2023
  • Joined a connection and good friend as his first employee and worked on various data science, artificial intelligence and data architecture projects
  • At the time of writing (September 2025), the company has grown to 30 AI consultants spread over two locations in Eindhoven and Amsterdam

Business Analyst

Prodrive Technologies
01.2019 - 01.2021
  • Part of the first 2 FTEs to join the Advanced Analytics team of Prodrive Technologies
  • The Advanced Analytics Team focused on generating actionable (business intelligence) insights for different departments (Manufacturing / HR / Purchasing) combining billions of data rows

Education

Master of Science - Data Science and Artificial Intelligence

Eindhoven University of Technology
Eindhoven, Netherlands
04.2001 -

Bachelor of Science - Applied Mathematics

Eindhoven University of Technology
Eindhoven, Netherlands
04.2001 -

Skills

Financial Modeling

Freelance Project (Q2 2025)

  • Created a financial growth model to predict revenue and costs until 2030 for a B2B e-commerce company growing from 8 digit revenue to 9 digit revenue.
  • Presented the model with the CEO at the 10-person shareholder meeting

Timeline

Chief of Staff to the CEO

Optiply
01.2024 - 01.2024

Commercial Operations

Optiply
01.2023 - 01.2023

Data Science Consultant (First Employee)

Datacation
01.2021 - 01.2023

Business Analyst

Prodrive Technologies
01.2019 - 01.2021

Master of Science - Data Science and Artificial Intelligence

Eindhoven University of Technology
04.2001 -

Bachelor of Science - Applied Mathematics

Eindhoven University of Technology
04.2001 -

Business Analyst

Capgemini
2025 - Current
Richard John Van Der AaBusiness Analyst at Capgemini