RENNO BRANDSMA

As an Account Manager at GoHammerhead, I manage relationships and organize event transportation for a major US-based client, with a focus on global Formula 1® events. The role involves coordinating with international teams and suppliers to deliver seamless transportation solutions.

• Developed and Managed B2C Model: Spearheaded the transition from B2B to B2C, creating a private transportation service for luxury Formula 1® ticket holders. Successfully increased annual revenue from $400,000 in 2022 to approximately $1,000,000 over the 2023-2024 season.
• Procurement and Service Expansion: Expanded procurement base and service offerings to include helicopter transportation, available at 16 out of 24 races in 2024, up from 2 races in 2023.
• Financial Management and Strategy: Managed full account lifecycle for B2C private transportation, from cost calculations to pricing strategy, surpassing profit margin targets by achieving a 39% margin against a set target of 28.5%.
• Marketing and Systems Implementation: Developed and executed a strategic marketing plan; implemented Salesforce for streamlined sales processes, enhancing operational efficiency.
• Team Leadership: Directed on-site operations with teams of 5+ members at 11 Formula 1® events during the 2023/2024 season, ensuring exceptional guest experience and operational success.