Raymond Vries
Sales Manager
Venlo
Summary
Dynamic E-commerce and International Sales Leader with over a decade of proven success in driving substantial revenue growth across B2B and B2C sectors. Expertise in E-commerce architecture and Amazon marketplace optimization, complemented by a strong track record of establishing and scaling EMEA sales channels from inception to multi-million euro valuations. Adept at leveraging innovative strategies to enhance market presence and maximize profitability, consistently delivering results that exceed expectations. Committed to fostering collaborative relationships that drive business success and elevate brand visibility in competitive landscapes.
Overview
11
11
years of professional experience
Work History
E-Commerce Manager EMEA
Mechanix Wear EMEA
08.2020 - 12.2025
- Orchestrated the end-to-end digital roadmap and regional oversight for all online sales activities across the EMEA territory.
- Pioneered the market entry and expansion of European Amazon channels, scaling revenue from €0 to multi-million euro annual figures while securing high-profit margins.
- Strategized the content lifecycle and SEO optimization for a high-volume 2,500 SKU catalog across five core European markets to maximize brand visibility and conversion.
- Deployed a high-impact €250,000 annual advertising budget, leveraging data analytics to optimize ROAS and market share across Germany, UK, Italy, France, and Spain.
- Captured $400,000 in incremental annual revenue through proactive business development initiatives identified outside of core organizational duties.
- Directed distribution strategies and spearheaded the go-to-market execution for new product launches across international channels.
International Account Manager
K&N Engineering
02.2015 - 08.2020
- Stewarded a €4 million B2B portfolio, leading growth and relationship strategies for 70 key accounts across the Benelux, Eastern Europe, and Scandinavia.
- Engineered a sustainable growth model for marketplace operations that delivered a consistent +30% CAGR for Amazon revenue over a 4-year tenure.
- Directed integrated marketing strategies with a €500,000 budget, aligning print and digital campaigns to drive brand equity and regional sales performance.
- Optimized European Amazon channels (DE, UK, IT, FR, ES) by executing dedicated marketing campaigns tailored to regional consumer behaviors.
- Consistently exceeded sales targets by diligently tracking progress, adjusting tactics as necessary, and maintaining a strong pipeline of opportunities.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Education
Bachelor in Business Administration - Business Administration
Fontys Hogeschool
Eindhoven, Netherlands01.2013
Skills
Data-driven decision making
Brand positioning
Pricing strategy
Negotiation tactics
Conversion rate optimization
A and B testing
Problem-solving
Attention to detail
Multitasking Abilities
Adaptability and flexibility
Goal setting and achievement
Relationship building
Languages
English
Full Professional
Dutch
Native or Bilingual
German
Professional Working
Timeline
E-Commerce Manager EMEA
Mechanix Wear EMEA
08.2020 - 12.2025
International Account Manager
K&N Engineering
02.2015 - 08.2020
Bachelor in Business Administration - Business Administration
Fontys Hogeschool