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Raymond Schrama
AI, Marketing & Sales Professional
Amsterdam
Summary
Results-driven Marketing Strategist and Business Leader with a Master’s degree in Business Economics and over 35 years of experience. Proven success in developing and executing impactful marketing plans for 155+ global clients, across all industries.
Extensive experience utilizing generative AI techniques and tools to achieve quantifiable productivity gains through immersive experiences. Recognized for exceptional team leadership in sales, marketing, and general management, consistently enhancing employee productivity and financial performance. Skilled in strategic planning, brand-building, e-commerce, communication, content creation, market research, local marketing, SEO & SEM strategies, and database management. Proficient in AI technology, social media, WordPress website building, and affiliate- & telemarketing strategies, driving substantial ROI and market penetration. Fluent in Dutch, English, and proficient in German. Eager to leverage my expertise and passion for success to contribute to the growth and success of your organization.
Overview
38
38
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Manager & Consultant Spec. in Marketing, AI, Sales
Startups And Companies Of All Sizes
01.2008 - Current
- Developed strategic marketing plans for 60+ clients using AI technology to increase ROI, resulting in enhanced revenue growth and market penetration for 150+ clients
- Experienced in effectively managing teams in sales, marketing, and general management roles, leading to increased employee productivity and optimized financial performance for clients
- Led marketing plans for 100+ clients, exceeding profit goals and ensuring client satisfaction, while implementing successful strategies in social media, telemarketing, SEO, and affiliate marketing
- Extensive experience utilizing generative AI techniques and tools to achieve quantifiable productivity gains through immersive experiences.
- Collaborated with sales teams to enhance brand awareness and business development, resulting in successful product launches and increased revenue
- Skilled in writing, communication, content creation, market research, SEO, WordPress, database management, and Microsoft applications
- Entrepreneurial mindset with strong sense of ownership, excelling in fast-paced environments and forming high-performing teams through strategic recruitment and talent development
- Experienced in content localization marketing, affiliate marketing, SEO best practices, and backlink strategies, driving results and delivering value for clients
- Proficient in AI technology, social media, WordPress, database management, and telemarketing, ensuring customer satisfaction and optimizing financial performance for clients.
CO-FOUNDER & CEO
freetel.nl
03.2003 - 01.2018
- Revolutionized telecom services for over 30,000 clients of Free Record Shop (248 shops in Benelux, year turnover €308 million). by collaborating with its industry expert and CEO to create a tailored and superior telecom service provider
- Delivered innovative products that outshone competitors by conducting in-depth research and collaborating with diverse teams, resulting in unique features that exceeded client expectations
- Provided clients with a competitive edge by evaluating competitor offerings and incorporating unique features into new inventions, setting their products apart in the marketplace and driving customer satisfaction
FOUNDER & CEO
Dealmakers AO
02.2007 - 02.2009
- Establishing a strategic sales company focused on penetrating the Russian market with products from our parent company, Dealmakers BV
- Developed strong partnerships with key industry players, contributing to an increased market presence
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability
FOUNDER & CEO
Dealmakers International Ltd
02.2006 - 02.2009
- Established a specialized import and export company, providing clients with direct access to high-quality products from Chinese factories
- Implemented key operational strategies that ensured significant business growth and profitability for clients
- Achieved a remarkable 167% increase in profits through successful recoveries and sales strategies, delivering outstanding financial gains for clients
FOUNDER & CEO
Dealmakers BV
01.2004 - 01.2009
- Secured cost-effective refurbished mobile phones from China and Hong Kong, boosting profit margins for European retailers
- Created a unique Kids Phone product for Scarlet NV, expanding product line and capturing a new market segment for increased sales
- Established strategic partnerships with businesses to drive collaboration and unlock growth opportunities, leading to enhanced market shares
- Obtained exclusive rights to develop, produce, import, and sell wooden and iron toys & bikes for kids under popular licenses
- Successfully negotiated partnerships, including meeting with the CEO of Sesame Street in New York
- Sold products to local and national retailers and telcos, acting as an importer and wholesaler rather than selling directly to consumers
FOUNDER & CEO
Maximity BV
01.2004 - 01.2009
- Developed high-tech Telecom Software Modules for launching telecom businesses quickly
- Crafted compelling mission and vision statements to align client objectives and strategies for success
- Drove sales and increased profits through strategic promotions, building strong relationships with stakeholders
- Expanded market shares and fostered innovation within client organizations
- Expertise in software architecture, billing & rating, reconciliation, invoicing, CRM, reporting, and APIs for external interfaces and Carrier Gateways to provide comprehensive solutions for telecom businesses.
FOUNDER & CEO
DailyCom BV
2 2002 - 1 2009
- Established a mobile and long-distance network operator serving over 50,000 consumers and businesses in the Benelux region, leading to increased market share and 9,8 million euros annual revenue
- Managed customer calls through telecommunications carriers such as MCI Worldcom, Verizon, British Telecom (BT), KPN, Deutsche Telecom, Franche Telecom, Telstra, and Swisscom
- Identified key market needs through targeted research, developing innovative solutions that set the company apart
- Championed continuous improvement efforts and risk management procedures to streamline operations and minimize risks
- Proven track record of driving growth and success for clients, positioning as a trusted partner in the industry
Managing Director BeNeLux
Scarlet NV
4 2001 - 12.2003
- Playing a crucial role in the company's growth from a start-up to a fully established telecom and multi-media company serving 300,000 customers
- Increased yearly profits through effective recoveries and sales
- Collaborated with management to implement continuous improvements and exceed team goals
Managing Director
One.Tel Nederland B.V.
01.1998 - 01.2002
- Oversaw growth and operations of One.Tel in the Benelux region, focusing on strategic initiatives for business success. Managed workforce in Amsterdam Area, Netherlands, and Belgium.
- Implemented marketing strategies with TV and radio ads, resulting in significant growth. Directed customers to call center in Amsterdam for successful conversions.
- Contributed to the company’s public offering reaching a market capitalization of $3 billion by 2000. Formed partnerships with MCI Worldcom, British Telecom and Rupert Murdoch (News Corporation).
- Showcased commitment to innovation with cutting-edge GSM networks. Focused on fostering collaboration with forward-thinking partners.
- Efforts led to growth, profitability, and success for all stakeholders at One.Tel. Solidified the company’s position and reputation in the telecommunications industry.
Interim Geschäftsführer Germany
Onetel
04.2001 - 11.2001
- Optimizing the German operations during a crucial period when the company was undergoing a global sale
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff
- Increased overall company performance by implementing strategic management initiatives and streamlining operations
- Managed purchasing, sales, marketing and customer account operations efficiently
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit
Interim Managing Director Switzerland
Onetel
09.2000 - 02.2001
- Successfully optimized Swiss operations during a critical period in preparation for a global sale
- Fostered a strong organizational culture focused on integrity, accountability, and teamwork, leading to increased staff retention rates
- Strategically allocated resources to enhance efficiency and profitability across all departments, resulting in improved performance
Interim Managing Director France
Onetel France
10.1999 - 03.2000
- Successfully optimized French operations during a critical period in preparation for a global sale
- Implemented comprehensive risk mitigation strategies across all organizational operations
- Demonstrated strong ability to identify customer needs, negotiate profitable projects, and achieve high success rates in closing deals
- Spearheaded initiatives to enhance staff engagement, promote gender diversity, and implement cultural programs, along with introducing a robust reporting tool to elevate operational quality
Sales Director Benelux
Experian
01.1992 - 10.1998
- Achieved an average annual increase in Benelux sales volume of 38%
- Providing 220+ organizations with information, analytical tools, and marketing services to optimize their commercial and financial decisions
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis
- Developed pipeline utilization strategies and penetration processes to increase overall profitability
- Hired, trained and built high-performing team of sales representatives
FOUNDER and CEO
Prompt Research
01.1990 - 01.1992
- Establishing a market research company catering to 30+ business clients in the Netherlands
- Established a successful business by identifying market needs and developing innovative solutions
- Developed key operational initiatives to drive and maintain substantial business growth
- Created and monitored promotional approaches to increase sales and profit levels
- Formulated and executed strategic initiatives to improve product offerings
Bed and Breakfast Owner
Erfgoed
11.2009 - 10.2012
- Transformed a farmhouse into an exclusive B&B, delivering a unique and luxurious experience, fostering client relationships, ensuring high customer satisfaction, and managing finances transparently for repeat business.
Taxi Driver
Taxicentrale Groningen
01.1987 - 01.1990
- Juggling driving and university studies enhanced my time management skills, improved communication through diverse passenger interactions, and cultivated resilience and adaptability in navigating challenges on the road.
Education
Master's Degree - Business Economics, Marketing & Market Research
University of Groningen, The Netherlands
Groningen, GR 04.1986 - 04.1992
Skills
Interests
Timeline
Bed and Breakfast Owner
Erfgoed
11.2009 - 10.2012
Manager & Consultant Spec. in Marketing, AI, Sales
Startups And Companies Of All Sizes
01.2008 - Current
FOUNDER & CEO
Dealmakers AO
02.2007 - 02.2009
FOUNDER & CEO
Dealmakers International Ltd
02.2006 - 02.2009
FOUNDER & CEO
Dealmakers BV
01.2004 - 01.2009
FOUNDER & CEO
Maximity BV
01.2004 - 01.2009
CO-FOUNDER & CEO
freetel.nl
03.2003 - 01.2018
Interim Geschäftsführer Germany
Onetel
04.2001 - 11.2001
Interim Managing Director Switzerland
Onetel
09.2000 - 02.2001
Interim Managing Director France
Onetel France
10.1999 - 03.2000
Managing Director
One.Tel Nederland B.V.
01.1998 - 01.2002
Sales Director Benelux
Experian
01.1992 - 10.1998
FOUNDER and CEO
Prompt Research
01.1990 - 01.1992
Taxi Driver
Taxicentrale Groningen
01.1987 - 01.1990
Master's Degree - Business Economics, Marketing & Market Research
University of Groningen, The Netherlands
04.1986 - 04.1992
FOUNDER & CEO
DailyCom BV
2 2002 - 1 2009
Managing Director BeNeLux
Scarlet NV
4 2001 - 12.2003
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
Awards
I successfully completed the New York City Marathon for the first time in 2005, following an 80-pound weight loss, and for a second time in 2007.
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