Raylen Sequeira

• Leads EMEA lower-funnel content strategy and planning across DTC and Wholesale (digital and in-store), including seasonal and always-on activations.
• Owns end-to-end content delivery (planning, briefing, production, post-production, and distribution) in collaboration with global, regional, and agency partners.
• Manages budgets and cost control across content production, including agency sourcing, briefing, and performance oversight.
• Drives seasonal omni-channel campaign planning, creating briefs and coordinating assets for campaigns, promotions, and AMP moments
• Partners cross-functionally with Channel Leads, Marketing Ops, Category MarketinLead EMEA lower-funnel campaign and content strategy across DTC and Wholesale, supporting performance-driven digital marketing initiatives across online and in-store channels
• Owns end-to-end campaign execution, from briefing and production through delivery, partnering with global, regional, and agency teams to ensure on-time, KPI-aligned output
• Manages content and production budgets, including agency sourcing, cost control, forecasting, and delivery accountability
• Drives seasonal omni-channel campaign planning, creating briefs and coordinating assets for promotions, launches, and always-on activations
• Partners with channel, marketing operations, and category teams to align creative and content outputs with campaign objectives, optimization insights, and reporting needs
• Coordinate GTM calendars and cross-functional inputs, translating strategic priorities into executable, seasonal deliverables
• Present plans, manage expectations, and influence decision-making with senior leadership (MLT), while driving continuous process improvement.

• Leads and manages overall production for all large-scale global product marketing and sales (1M USD - 30M USD) for monks.flow AI products with different cross-functional teams across North & South America, Asia and EMEA.
• Works with the Senior Vice President and all cross-functional stakeholders (social, films, design and technology) to ideate, outline and build the roadmap for all productions.
• Responsible for tracking productions and communicating the feedback among stakeholders globally, while guiding team leads, to ensure accountability.
• Specializes in identifying frictions in processes and building scalable production models and pipelines (leveraging AI) to optimize efficiency.
• Active member in the .monks NL Work Council.

Client: Roku, Lipton, Miele, Lillet, Glade, Mr.Muscle, Raid, MUMM, Tinka, NL Politie

• Led, managed and facilitated a range of 360° cross-platform productions and localizations (100K - 1M USD) by leading production teams through Agile methodology while ensuring effective leadership and stakeholder management.
• Built trusting and strategic collaborative relationships with leadership, managers, and stakeholders across cross-functional teams globally to manage expectations and gather feedback.
• Supported the leadership for marketing pitches and cross-platform productions by leading scope and feasibility checks, managing budgets and schedules, and negotiating contracts.
• Partnered with channel and performance teams to ensure creative and production outputs supported media performance goals, platform requirements, and campaign optimization insights.

Client: Disney, Disney+, Pixar, Marvel, Lego, Sony, Lionsgate & Paramount

• Led a team of 6, which ran all digital media and video production for Toys, Entertainment, and Electronics for target.com. Responsible for the team's growth and for guiding them through projects by creating a nurturing, positive environment.
• Managed collaborative projects with teams in the US and India to develop digital media assets, videos, social media, brand pages, and key art from conceptualization to final media launch for partners on Target.com.

Client: HARMAN International - JBL, Harman Kardon, AKG, Infinity

• Managed a team of 3 and led the workflow of all operational and tactical aspects of projects including marketing solutions for the digital media teams of HARMAN International-North America which led to a steady increase in profits by 50%)
• Oversaw creative and project teams, leveraging global delivery model capabilities across regions; led the creative ideation, design, and implementation of new wireframes for email and e-commerce sites.
• Collaborated with the client teams to foster a strong rapport by organizing weekly meetings for strategic insight, solving efficiency issues and better understanding the creative requirements.
• Responsible for tracking projects and budgets while adhering to legal processes and preserving data integrity.

Client: HARMAN International - JBL, Harman Kardon, AKG, Infinity

• Deputed on-site as a consultant and strategic partner to fully grasp the client's creative needs and identify opportunities to work in a scalable and efficient way.
• Worked with the client proactively to build the vision and path forward and set processes and protocols for stakeholder management, effective workflow processes, creative strategy and quality control.
• Setup an asset management database (DAM) for all legacy assets.

Client - SC Johnson - Glade, Mr.Muscle, Raid, Autan, Duck

• Led projects with creative and web development teams in the US and India to develop digital media assets and microsites for campaigns.
• Served as Project Lead for creating global print advertising and experiential marketing.
• Led localization projects with teams in Asia, Europe and Americas.

Client - SC Johnson - Glade, Mr.Muscle, Raid, Autan, Duck

• Developed master POP assets and solutions for SC Johnson-US and led localizations for Europe and Asia.
• Collaborated with operations and development teams in the US and Singapore to build a legacy asset database.
• Partnered with global technology partners to build and launch an internal project management tool.

• Collaborated with doctors to develop engaging website and print content.
• Managed the legal and compliance process for all creative components.
• Wrote compelling and informed speeches for the founder/CEO.